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Hotlists—New and Updated Files on the Market
January 5, 2010
From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing
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Market Focus: Farmers
April 2004
From Target Marketing
Selling to the Salt of the Earth Trying to corral farmers into a tidy market segment is a fool’s errand. The landscape of American farming is as rich and diverse—from spuds to corn to fruit to cattle—as the country itself. According to the USDA National Agricultural Statistics Service [NASS] 2002 Census of Agriculture, America’s farmers, numbering upwards of 2 million, tend more than 939 million acres of this great land. To do this, America’s growers spent $191.4 billion on products such as feed, seed, chemicals, equipment and information, according to the 2003 NASS report “Farm Production Expenditures 2002 Summary.” Yes, these farms may