Search results for Merkle
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Found 30 item(s). Displaying 1-15
6 Best Uses of Predictive Analytics for Cross-Sells and Upsells
February 8, 2012 From Today @ Target Marketing
Predictive analytics can help marketers upsell and cross-sell products to customers. But the key word in that sentence is “customers.” Different divisions handling different channels or various departments in charge of various products can cause problems for customers if companies decide to organize data based on those guidelines alone when creating predictive models.
February 8, 2012 From Today @ Target Marketing
Predictive analytics can help marketers upsell and cross-sell products to customers. But the key word in that sentence is “customers.” Different divisions handling different channels or various departments in charge of various products can cause problems for customers if companies decide to organize data based on those guidelines alone when creating predictive models.
December 2011 From Target Marketing
We hear how email is becoming obsolete and social networking is morphing into the medium of choice for online communication. But in the B-to-B community, it hasn't happened yet.
October 2011 From Target Marketing
It's a phrase Brian Cowart probably says a lot: "I'm sorry I made you cry." It's not that the senior vice president of national direct marketing for ALSAC/St. Jude Children's Research Hospital is mean. It's that Target Marketing magazine's 2011 Direct Marketer of the Year is such an effective communicator about his organization—which works to cure children of cancer and other catastrophic diseases—that listeners' tears just come naturally.
DMA Announces Opening of New Center for Accountable Marketing in Silicon Valley
September 8, 2011 From Direct Marketing Association
The Direct Marketing Association (DMA), in collaboration with a consortium of innovative marketing companies, has launched the first-ever Center for Accountable Marketing (CAM) headquartered in Sunnyvale, California. Alexandra Morehouse, a seasoned marketing professional with leadership experience at American Express, Charles Schwab & Co., Ancestry.com, and most recently Chief Marketing Officer...
September 8, 2011 From Direct Marketing Association
The Direct Marketing Association (DMA), in collaboration with a consortium of innovative marketing companies, has launched the first-ever Center for Accountable Marketing (CAM) headquartered in Sunnyvale, California. Alexandra Morehouse, a seasoned marketing professional with leadership experience at American Express, Charles Schwab & Co., Ancestry.com, and most recently Chief Marketing Officer...
July 2011 From Target Marketing
Marketers need to consider mobile activity and how it may affect their email programs. Best practices in email design are changing to ensure a good experience for all recipients, regardless of how they access their messages.
Closing Keynote: Benchmarking Success for Nonprofits - As seen during the 2011 FundRaising Success Virtual Conference & Expo
May 19, 2011 From Webinars & Virtual Events
So you think your organization is holding its own when it comes to fundraising. But is it? Compared to what, exactly? In this session, originally...
May 19, 2011 From Webinars & Virtual Events
So you think your organization is holding its own when it comes to fundraising. But is it? Compared to what, exactly? In this session, originally...
Strategies for Seamless Integration Across Fundraising Channels
March 2, 2011 From Webinars & Virtual Events
Looking for the Next Big Thing? We've got news for you ... no matter what the next cool strategy is that emerges for fundraising, the...
March 2, 2011 From Webinars & Virtual Events
Looking for the Next Big Thing? We've got news for you ... no matter what the next cool strategy is that emerges for fundraising, the...
Merkle Unveils CRM 2.0 Whitepaper
February 7, 2011 From Business Wire
Merkle (www.merkleinc.com), the nation’s fastest growing customer relationship marketing (CRM) agency, today published a new whitepaper entitled CRM 2.0: Customer Strategy as a Business Strategy - Creating Sustainable Competitive Advantage in a New Digital World. This latest installment of Merkle’s ongoing Thought Leadership Series details both...
February 7, 2011 From Business Wire
Merkle (www.merkleinc.com), the nation’s fastest growing customer relationship marketing (CRM) agency, today published a new whitepaper entitled CRM 2.0: Customer Strategy as a Business Strategy - Creating Sustainable Competitive Advantage in a New Digital World. This latest installment of Merkle’s ongoing Thought Leadership Series details both...
January 26, 2011 From CRM magazine
In Forrester Research’s most recent evaluation of U.S. database marketing service providers (MSPs), Dave Frankland, vice president and principal analyst at Forrester, identified Epsilon, KBM Group, and Targetbase as the vendors with the strongest performance because of their analytical and strategic approach to the business, paired...
Merkle Begins 2011 Fueled by Record-Setting 2010
January 12, 2011 From Rock Hill Herald
Merkle, the nation’s largest and fastest growing independent customer relationship marketing (CRM) agency, today released its 2010 Performance Profile highlighting significant growth across the entire business. Merkle reported record total revenue of $254 million for 2010, with the fourth quarter of 2010 being the highest revenue quarter in the company’s...
January 12, 2011 From Rock Hill Herald
Merkle, the nation’s largest and fastest growing independent customer relationship marketing (CRM) agency, today released its 2010 Performance Profile highlighting significant growth across the entire business. Merkle reported record total revenue of $254 million for 2010, with the fourth quarter of 2010 being the highest revenue quarter in the company’s...
Merkle Introduces Integrated Social Marketing
July 19, 2010 From Rock Hill Herald
Merkle announced it is introducing Integrated Social Marketing, a new approach for marketers seeking to optimize how they use social media to attract and engage customers, leverage key influencers and refine brand positioning.
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July 19, 2010 From Rock Hill Herald
Merkle announced it is introducing Integrated Social Marketing, a new approach for marketers seeking to optimize how they use social media to attract and engage customers, leverage key influencers and refine brand positioning.
...
Is Your Direct Mail Optimized for Maximum Postal Savings?
April 14, 2010 From Tipline
In the past, a mail file that completed the merge process might have just been sent right to the printer, assumed to be 99.9 percent accurate and deliverable. But the brutal fact is most merge processes are only capable of outputting mail files that are 96 percent accurate, meaning 4 percent of mailings will not reach the intended recipients. Moreover, maximum postal discounts will not be realized on the entire mailing.
April 14, 2010 From Tipline
In the past, a mail file that completed the merge process might have just been sent right to the printer, assumed to be 99.9 percent accurate and deliverable. But the brutal fact is most merge processes are only capable of outputting mail files that are 96 percent accurate, meaning 4 percent of mailings will not reach the intended recipients. Moreover, maximum postal discounts will not be realized on the entire mailing.
3 Ways to Get the Right Amount of Data on the Mailing
January 20, 2010 From Tipline
In the world of database marketing, there's no such thing as too much data. However, on the mail piece, there certainly is—as prospects can suddenly turn unresponsive and uptight if they see too much familiarity in the mail piece.
January 20, 2010 From Tipline
In the world of database marketing, there's no such thing as too much data. However, on the mail piece, there certainly is—as prospects can suddenly turn unresponsive and uptight if they see too much familiarity in the mail piece.
6 Tips for Getting Mobile Marketing Right
December 16, 2009 From Tipline
With mobile devices close to hitting the saturation point for the U.S. population and having become an essential tool in most users' daily lives, the siren call of mobile marketing has become a powerful tug on CMOs' agendas and budgets.
December 16, 2009 From Tipline
With mobile devices close to hitting the saturation point for the U.S. population and having become an essential tool in most users' daily lives, the siren call of mobile marketing has become a powerful tug on CMOs' agendas and budgets.
December 2009 From Target Marketing
It's as if marketing experts have been fooling around in the chemistry lab, mixing up potions to try to figure out what strategies will work best. And it seems as though they've discovered the future: integrated, customer- centric marketing.
