Search results for Direct Marketing Association
Found 204 item(s)
Found 204 item(s). Displaying 1-15
Inside the Recycling Tub: Catalogs & Direct Mail, Post-Consumer
February 6, 2012 From Chet Dalzell
The year was 1990. Earth Day turned 20 years old. The darling book that year was 50 Simple Things You Can Do to Save the Earth. Its author's top recommendation was "Stop Junk Mail." The book was a "cultural phenomena," as one reviewer recalled, selling more than 5 million copies in all.
February 6, 2012 From Chet Dalzell
The year was 1990. Earth Day turned 20 years old. The darling book that year was 50 Simple Things You Can Do to Save the Earth. Its author's top recommendation was "Stop Junk Mail." The book was a "cultural phenomena," as one reviewer recalled, selling more than 5 million copies in all.
January 25, 2012 From Mail Print Blog
Choosing a channel was not an issue for Shakespeare in the 1600s when his only option was to dip his quill in the ink well and draft his plays on whatever writing surface was available. Marketers today have many channels in which to communicate with their customers, but the savvy...
January 9, 2012 From Post & Parcel
The US Postal Service has been given the green light to allow its major direct mail customers new ways to pay for their mailings. U.S. regulators approved changes on Wednesday, which would mean that companies that have a negotiated service agreement with USPS would no longer have...
January 2012 From Target Marketing
With the New Year here, Target Marketing spoke with industry experts about a number of issues, from cross-channel communication to consumer privacy, to discover what marketers need to focus on in 2012.
Addressing the Skills Gap: 5 Reasons Why Year-End Giving Should Include a DMEF Donation
December 28, 2011 From Chet Dalzell
The uncertain domestic and global economy masks a glaring concern—one that goes to the root of sustainability in our discipline. In the direct, digital and database marketing fields, there is a tremendous shortage now of qualified professionals, and likely in the near and long term.
December 28, 2011 From Chet Dalzell
The uncertain domestic and global economy masks a glaring concern—one that goes to the root of sustainability in our discipline. In the direct, digital and database marketing fields, there is a tremendous shortage now of qualified professionals, and likely in the near and long term.
A USPS Development that Is Truly Progressive: Carbon Calculations for Your Mail
December 14, 2011 From Chet Dalzell
While the nation's postal-related headlines are dominated by USPS plans to optimize (consolidate) its mail processing network and to slash costs during the next three years as it fights for financial sustainability, a less known development is a new USPS service on behalf of postal customers that is truly insightful—and free of charge—and about to launch early next year, subject to some final testing.
December 14, 2011 From Chet Dalzell
While the nation's postal-related headlines are dominated by USPS plans to optimize (consolidate) its mail processing network and to slash costs during the next three years as it fights for financial sustainability, a less known development is a new USPS service on behalf of postal customers that is truly insightful—and free of charge—and about to launch early next year, subject to some final testing.
DMA Appoints David Evans Senior Vice President, Content & Experience
December 12, 2011 From San Francisco Chronicle
The Direct Marketing Association (DMA), the world's largest marketing trade association, today appointed David Evans to the newly created position of Senior Vice President, Content & Experience. Evans, an industry innovator with a proven track record, will be based at DMA's New York headquarters reporting to CEO Lawrence M. Kimmel.
December 12, 2011 From San Francisco Chronicle
The Direct Marketing Association (DMA), the world's largest marketing trade association, today appointed David Evans to the newly created position of Senior Vice President, Content & Experience. Evans, an industry innovator with a proven track record, will be based at DMA's New York headquarters reporting to CEO Lawrence M. Kimmel.
Consumer Reports Nets DMA ECHO Green Marketing Award 2011: Lessons for Every Marketer
November 14, 2011 From Chet Dalzell
One of the highlights of the Direct Marketing Association's 2011 annual conference was the awarding of a special ECHO award to Consumer Reports, the organization behind the magazine of the same name. As a member of DMA's Committee on the Environment and Social Responsibility (CESR), I was one of the judges of this year's competition, which looks to honor one marketing organization that has demonstrated environmental performance and sustainable practices in the design and execution of an advertising campaign.
November 14, 2011 From Chet Dalzell
One of the highlights of the Direct Marketing Association's 2011 annual conference was the awarding of a special ECHO award to Consumer Reports, the organization behind the magazine of the same name. As a member of DMA's Committee on the Environment and Social Responsibility (CESR), I was one of the judges of this year's competition, which looks to honor one marketing organization that has demonstrated environmental performance and sustainable practices in the design and execution of an advertising campaign.
October 3, 2011 From Home Page
The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2012-2013. The terms of office commenced at DMA’s Annual Business Meeting, which was held Sunday, Oct. 2 at the Fairmont Hotel in Boston, Mass.
July 6, 2011 From Tipline
The use of QR Codes is a hot topic for direct marketers right now, but are they the right marketing device for every mobile campaign? Or would a short code be more appropriate?
June 22, 2011 From BtoB Magazine
Two-dimensional barcodes were all the buzz at the Direct Marketing Association's All for One conference here on marketing integration, with presentations detailing how those little printed boxes of squiggles and shapes, read by smartphones, help augment multichannel marketing programs....
June 2, 2011 From Home Page
Epsilon and the Direct Marketing Association’s Email Experience Council today released the Q1 2011 North America Email Trends and Benchmarks Results which show a 4.2 percent increase in open rates over Q1 2010 and a 39.2 percent increase in average volume per client from Q1 2010.
May 27, 2011 From DMA
DMA Updates Its 'Guidelines for Ethical Business Practice'
New York, NY, May 25, 2011 - The Direct Marketing Association (DMA), through its Ethics Committees and its Board, today announced it has modified and updated its Guidelines for Ethical Business Practices. The Guidelines now include new
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May 2011 From Target Marketing
Privacy has become a complex issue for marketers to manage. It's not just about the data we collect. It's also about the platforms on which it's collected; whether the data crosses borders; whether it's collected passively or with the subject's knowledge; how notice is given and the ability to opt in or out; how it's used and shared; and last, but not least, the security of the data throughout the process.
April 20, 2011 From Home Page
Digital and direct marketers have entered the spring season with fewer plans to hire in the current quarter, according to Bernhart Associates’ Quarterly Digital and Direct Marketing Employment Report for the second quarter of 2011.
