Search results for icrossing
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January 13, 2012 From Mashable
You know what’s cool? A billion. Users, that is. Having passed the $1 billion revenue mark some time ago, Facebook is now closing in on 1 billion users. The company claimed 800 million users in September, so it’s not surprising that claiming membership of one-seventh of humanity is now within...
August 2010 From Target Marketing
Google's not the only engine that's now mixing social media content into the search results page. At press time, Yahoo! and Bing were integrating Facebook and Twitter posts; Google was doing the same, as well as pulling content from MySpace.
2 Tips for Winning at Real-Time Search
July 21, 2010 From Tipline
Real-time search—a subset of search that's driven by the recency of social media and news, and its influence on search engine optimization—is growing.
July 21, 2010 From Tipline
Real-time search—a subset of search that's driven by the recency of social media and news, and its influence on search engine optimization—is growing.
June 3, 2010 From Marketwire
Hearst Corporation and iCrossing today announced an agreement for Hearst to acquire iCrossing, one of the largest independent digital marketing services providers in the world. The announcement was made by Frank A. Bennack, Jr., vice chairman and CEO, Hearst Corporation, and Don Scales, president and CEO, iCrossing. Scales, and all...
April 21, 2010 From Tipline
Home. The word evokes feelings of warmth and comfort—a place to belong. It doesn't necessarily bring to mind the Archdiocese of San Francisco. Yet that's the page title the religious institution chose for its homepage.
January 2007 From Target Marketing
In the past year, Bank of America has secured more than a few No. 1 positions. First, in early 2006 it purchased MBNA, making it the largest issuer of credit cards. Next, it acquired U.S. Trust from Schwab, garnering the title of largest private bank in the United States. And then, just a month ago, it scored a victory that CEO Kenneth Lewis has been aiming for since taking the company’s reins in 2001: Bank of America passed rival Citigroup to become the largest U.S. bank based on market value. These developments have prompted financial expert Michael Sivy to predict that the Charlotte, N.C.-based
Nuts & Bolts: Tech Talk
August 2006 From Target Marketing
A New Acquisition Tool Donnelley Marketing, an infoUSA company, and provider of proprietary business and consumer databases and sales leads, has launched SalesGenie Pro, a fully-supported, turnkey application for new customer acquisition for Fortune 1000 companies. Internet-based, SalesGenie Pro offers customer file maintenance and cleaning, as well as access to the Donnelley business file. Client files are securely stored, while offering instant file access to query, count, analyze and extract records for retention campaigns. For more information, visit www.infousa.com. Smooth E-mailing Abacus, the Lafayette, Colo.-based marketing solutions provider, has launched Abacus Email. The solution is designed to help marketers maximize the e-mail marketing channel by
August 2006 From Target Marketing
A New Acquisition Tool Donnelley Marketing, an infoUSA company, and provider of proprietary business and consumer databases and sales leads, has launched SalesGenie Pro, a fully-supported, turnkey application for new customer acquisition for Fortune 1000 companies. Internet-based, SalesGenie Pro offers customer file maintenance and cleaning, as well as access to the Donnelley business file. Client files are securely stored, while offering instant file access to query, count, analyze and extract records for retention campaigns. For more information, visit www.infousa.com. Smooth E-mailing Abacus, the Lafayette, Colo.-based marketing solutions provider, has launched Abacus Email. The solution is designed to help marketers maximize the e-mail marketing channel by
What's Truly Personal?
November 2005 From Target Marketing
I cannot count the number of times I've used the word "personalized" to describe a direct marketing campaign, particularly direct mail efforts. It's only been within the past few years that I've begun to differentiate between personalized—meaning the use of a person's name and identifiable information to address him or her—and customization—the use of that same information to actually target the content strategy and particular offer made within a campaign to each individual promoted. And I'm keenly aware that my action is being driven not only by the rise of more sophisticated forms of digital printing but by the incredible power of the
November 2005 From Target Marketing
I cannot count the number of times I've used the word "personalized" to describe a direct marketing campaign, particularly direct mail efforts. It's only been within the past few years that I've begun to differentiate between personalized—meaning the use of a person's name and identifiable information to address him or her—and customization—the use of that same information to actually target the content strategy and particular offer made within a campaign to each individual promoted. And I'm keenly aware that my action is being driven not only by the rise of more sophisticated forms of digital printing but by the incredible power of the
The Ultimate One-to-One Tool
November 2005 From Target Marketing
By Irene Cherkassky and Jeffrey Lattner Marketing know-how and technical savvy combine, bringing the Web closer to a one-to-one experience. In just a few short years, Web personalization has transformed from a novelty into a discipline. Although many marketers still are new to the intricacies of personalization, the promise of achieving a truly one-to-one dialogue with customers is driving both strategic and technical e-commerce innovation. Back to Basics Optimizing personalization on the Web is more than seeking out the latest technical bells and whistles. In fact, effective personalization is grounded in the basics of good marketing techniques. "Personalization has moved [away]
November 2005 From Target Marketing
By Irene Cherkassky and Jeffrey Lattner Marketing know-how and technical savvy combine, bringing the Web closer to a one-to-one experience. In just a few short years, Web personalization has transformed from a novelty into a discipline. Although many marketers still are new to the intricacies of personalization, the promise of achieving a truly one-to-one dialogue with customers is driving both strategic and technical e-commerce innovation. Back to Basics Optimizing personalization on the Web is more than seeking out the latest technical bells and whistles. In fact, effective personalization is grounded in the basics of good marketing techniques. "Personalization has moved [away]
Optimize Search Results Now
February 2004 From Target Marketing
Make your Web site click with algorithm search engines … and customers. You may be under the impression that getting your Web site ranked on “spidering” or algorithm search engines such as Google involves the dark arts, or at least a secret handshake. If so, you can’t be blamed. Some search-engine optimization (SEO) companies make it sound as if high rankings are more hocus-pocus than strategy—that the algorithms (part computer program/part math equation) that determine page rankings are designed to estimate something other than how relevant a site will be to an Internet searcher. While there are a number of complicated and technical aspects
February 2004 From Target Marketing
Make your Web site click with algorithm search engines … and customers. You may be under the impression that getting your Web site ranked on “spidering” or algorithm search engines such as Google involves the dark arts, or at least a secret handshake. If so, you can’t be blamed. Some search-engine optimization (SEO) companies make it sound as if high rankings are more hocus-pocus than strategy—that the algorithms (part computer program/part math equation) that determine page rankings are designed to estimate something other than how relevant a site will be to an Internet searcher. While there are a number of complicated and technical aspects
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