Search results for iProspect
Found 9 item(s)
Found 9 item(s). Displaying 1-9
Page 1 of 1
The Best Search Engine Optimization Companies Ranked by topseos.com for November 2011
November 2, 2011 From PRWeb
topseos.com, the independent authority on search vendors, has released their list for the best SEO companies for November 2011. topseos.com, the independent authority on search vendors, has released their list of the fifty best search engine optimization companies for the month of November 2011. topseos.com uses a meticulous evaluation process...
November 2, 2011 From PRWeb
topseos.com, the independent authority on search vendors, has released their list for the best SEO companies for November 2011. topseos.com, the independent authority on search vendors, has released their list of the fifty best search engine optimization companies for the month of November 2011. topseos.com uses a meticulous evaluation process...
November 2, 2011 From iMedia Connection
Don’t look now direct marketers but the holiday season is officially upon us. I know, I know it feels like you just closed out Q3. If that weren't stressful enough, your 2012 forecasting initiatives are in full swing. It’s OK to feel a little overwhelmed. Here’s something...
Display Ad Clickthroughs Don't Provide Whole Picture
May 13, 2009 From Tipline
Direct marketers who've long been fans of online display advertising have a new list of talking points at their disposal. Watertown, Mass.-based search engine marketing firm iProspect released a study on Monday that highlights how almost as many Web surfers note the information on display ads, and plug it into search engines to do further research, as those who immediately click directly on the advertisements.
May 13, 2009 From Tipline
Direct marketers who've long been fans of online display advertising have a new list of talking points at their disposal. Watertown, Mass.-based search engine marketing firm iProspect released a study on Monday that highlights how almost as many Web surfers note the information on display ads, and plug it into search engines to do further research, as those who immediately click directly on the advertisements.
Search Engine Marketing: Special Report
October 2007 From Target Marketing
With key phrases replacing keywords in search engine marketing (SEM) and driving the long-tail economy, marketers continue to look for tools to maximize paid search conversions and create more efficient organic search. In this report, Alan Rimm-Kaufman zeroes in on three big ideas to: maximize brand search, grow your paid search program and intelligently use “the big four” social media networks to drive rankings. As the buzz about social networking settles to a quieter hum, savvy marketers are finding ways to leverage this medium to help optimize SEM. According to the 2007 iProspect Search Marketer Social Networking Survey, 48 percent of marketers place content on
October 2007 From Target Marketing
With key phrases replacing keywords in search engine marketing (SEM) and driving the long-tail economy, marketers continue to look for tools to maximize paid search conversions and create more efficient organic search. In this report, Alan Rimm-Kaufman zeroes in on three big ideas to: maximize brand search, grow your paid search program and intelligently use “the big four” social media networks to drive rankings. As the buzz about social networking settles to a quieter hum, savvy marketers are finding ways to leverage this medium to help optimize SEM. According to the 2007 iProspect Search Marketer Social Networking Survey, 48 percent of marketers place content on
The Basics of Choosing Keywords
July 2007 From Tipline
While there is no one best way to select keywords for a search campaign, the more you know about your goals and resources, the better your chances of getting it right. Many people fail to make the connection between their business goals and their keywords; the two should be aligned. For example, if your goal is to drive sales, you should focus on detailed, multi-keyword phrases, as they will produce qualified searches. However, if your aim is to drive awareness, you’d be better off targeting more generic keywords to generate eyeballs for your company name and Web site. In short, different goals require
July 2007 From Tipline
While there is no one best way to select keywords for a search campaign, the more you know about your goals and resources, the better your chances of getting it right. Many people fail to make the connection between their business goals and their keywords; the two should be aligned. For example, if your goal is to drive sales, you should focus on detailed, multi-keyword phrases, as they will produce qualified searches. However, if your aim is to drive awareness, you’d be better off targeting more generic keywords to generate eyeballs for your company name and Web site. In short, different goals require
Avid Technologies’ Christina Howe on Implementing SEO Recommendations
November 2006 From Tipline
Here’s a jaw-dropping statistic: 64 percent of companies that outsource search engine optimization (SEO) duties don’t bother to follow up on the recommendations of the SEO experts they contract. This according to a study conducted by Jupiter Research and commissioned by iProspect, a search engine marketing firm based in Watertown, Mass. His team wasn’t surprised at the findings, says iProspect President Robert Murray. “Sixty-four percent is a very high number,” he says. “But the pressing question is why so many marketers fail to implement the recommendations of their outside SEO firm. There’s a lack of understanding of the costs involved, a lack of commitment by
November 2006 From Tipline
Here’s a jaw-dropping statistic: 64 percent of companies that outsource search engine optimization (SEO) duties don’t bother to follow up on the recommendations of the SEO experts they contract. This according to a study conducted by Jupiter Research and commissioned by iProspect, a search engine marketing firm based in Watertown, Mass. His team wasn’t surprised at the findings, says iProspect President Robert Murray. “Sixty-four percent is a very high number,” he says. “But the pressing question is why so many marketers fail to implement the recommendations of their outside SEO firm. There’s a lack of understanding of the costs involved, a lack of commitment by
Special Report - Search Engine Marketing
April 2006 From Target Marketing
When companies talk at search conferences about Web site improvements they implemented based on analysis of search users' behavior, they typically throw around increased sales numbers in the millions. These case studies likely represent some of the best results possible, but experts note that solid revenue is at stake for all companies willing to drill down into their online analytics to uncover conversion opportunities. This report takes a look at the impact of online analytics on paid and organic search, but with a stronger focus on paid. The reason? As Lisa Wehr, founder and CEO of search engine marketing (SEM) firm Oneupweb, puts
April 2006 From Target Marketing
When companies talk at search conferences about Web site improvements they implemented based on analysis of search users' behavior, they typically throw around increased sales numbers in the millions. These case studies likely represent some of the best results possible, but experts note that solid revenue is at stake for all companies willing to drill down into their online analytics to uncover conversion opportunities. This report takes a look at the impact of online analytics on paid and organic search, but with a stronger focus on paid. The reason? As Lisa Wehr, founder and CEO of search engine marketing (SEM) firm Oneupweb, puts
The Key to B-to-B Search
October 2005 From Target Marketing
Results for this tactic hinge on matching objectives to the sector's unique business model By Robert J. Murray B-to-B? B-to-C? or B-to-B-to-C? Whatever the industry, one thing is clear: Search marketing has become an important and powerful tool for marketers today. It's a tool that, when wielded effectively, can dramatically improve your organization's business results. But search marketing is not a one-size-fits-allmedium. To produce optimal results, it must be customized to meet a marketer's specific business objectives and function within the organization's unique business model. The goals of a B-to-B marketing initiative, for example, often differ greatly from those of a B-to-C
October 2005 From Target Marketing
Results for this tactic hinge on matching objectives to the sector's unique business model By Robert J. Murray B-to-B? B-to-C? or B-to-B-to-C? Whatever the industry, one thing is clear: Search marketing has become an important and powerful tool for marketers today. It's a tool that, when wielded effectively, can dramatically improve your organization's business results. But search marketing is not a one-size-fits-allmedium. To produce optimal results, it must be customized to meet a marketer's specific business objectives and function within the organization's unique business model. The goals of a B-to-B marketing initiative, for example, often differ greatly from those of a B-to-C
Cultivate Organic Search
February 2005 From Target Marketing
Optimizing search terms for conversion may be the key to great ROI By Bryan Eisenberg It's no longer speculation, it's a chilly reality: Search engine pay-per-click (PPC) ad prices are on the rise. The Keyword Price Index, published monthly by search engine marketer Fathom Online, shows an overall 13 percent increase in keyword price for October 2004, up to $1.55 per keyword from September's average of $1.37. Average keyword prices for consumer services (e.g., entertainment and spas) rose from $0.54 to $0.96, an increase of 78 percent. Retailers saw higher prices as well, with a 50 percent increase, from $0.32 to $0.48. Organic
February 2005 From Target Marketing
Optimizing search terms for conversion may be the key to great ROI By Bryan Eisenberg It's no longer speculation, it's a chilly reality: Search engine pay-per-click (PPC) ad prices are on the rise. The Keyword Price Index, published monthly by search engine marketer Fathom Online, shows an overall 13 percent increase in keyword price for October 2004, up to $1.55 per keyword from September's average of $1.37. Average keyword prices for consumer services (e.g., entertainment and spas) rose from $0.54 to $0.96, an increase of 78 percent. Retailers saw higher prices as well, with a 50 percent increase, from $0.32 to $0.48. Organic
Page 1 of 1
