Search results for Coremetrics
Found 14 item(s)
Found 14 item(s). Displaying 1-14
Page 1 of 1
November 29, 2011 From Forbes
According to comScore, Cyber Monday is now the busiest shopping day online. Or at least it was last year, for the first time, after a steady rise in rank over the past few years. Now, it probably won’t be No. 1 again this year, or in most future...
Record Online Thanksgiving Day Shopping Paves Way for Strong Black Friday Retail Sales, Reports IBM
November 28, 2011 From Home Page
U.S. shoppers took advantage of early sales this holiday driving a 39.3 percent increase in online Thanksgiving day spending while setting the stage for 24.3 percent online growth on Black Friday compared to the same period last year, according to cloud-based analytics findings by IBM. As part of IBM's Smarter Commerce initiative, IBM's online retail benchmark study reveals the following trends as of 12:00 am PST:
November 28, 2011 From Home Page
U.S. shoppers took advantage of early sales this holiday driving a 39.3 percent increase in online Thanksgiving day spending while setting the stage for 24.3 percent online growth on Black Friday compared to the same period last year, according to cloud-based analytics findings by IBM. As part of IBM's Smarter Commerce initiative, IBM's online retail benchmark study reveals the following trends as of 12:00 am PST:
July 21, 2011 From eMarketer
Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least 100 employees will use social networks for marketing this year, up from nearly three in four last year. By 2012, usage will be even greater, and, in turn, efforts...
February 16, 2011 From Tipline
If you limit your keyword research to terms people are using on Google, Bing and Yahoo, you're missing out on data that can help you market to your customers even more effectively. Keywords that your customers are using within your own website can yield new ideas for connecting people to your site content.
August 13, 2010 From PR Newswire
IBM (NYSE: IBM) and Unica Corporation (Nasdaq: UNCA) today announced they have entered into a definitive agreement for IBM to acquire Unica in a cash transaction at a price of $21 per share, or at a net price of approximately $480 million, after adjusting for cash. A publicly held company...
IBM Advances Analytics With Acquisition of Coremetrics
June 15, 2010 From TM News Clippings
See more news releases in: Computer Electronics, Computer Software, Acquisitions, Mergers and Takeovers, New Products & Services Addition of web analytics enhances IBM business analytics strategy ARMONK, N.Y., June 15 /PRNewswire-FirstCall/ -- IBM...
June 15, 2010 From TM News Clippings
See more news releases in: Computer Electronics, Computer Software, Acquisitions, Mergers and Takeovers, New Products & Services Addition of web analytics enhances IBM business analytics strategy ARMONK, N.Y., June 15 /PRNewswire-FirstCall/ -- IBM...
Video Adds Power to Milwaukee Electric Tool’s E-mail Marketing
March 10, 2010 From Tipline
By definition, a tool is something designed to be used. What better way to demonstrate that utility than with video? That's the driving force behind the show-and-tell approach Milwaukee Electric Tool takes to its online marketing.
March 10, 2010 From Tipline
By definition, a tool is something designed to be used. What better way to demonstrate that utility than with video? That's the driving force behind the show-and-tell approach Milwaukee Electric Tool takes to its online marketing.
5 Ways to Go Deeper With Customer-Level Data
March 3, 2010 From Tipline
To effectively target customers, marketers must gain in-depth customer knowledge and leverage it across channels. In its white paper, Five Guiding Principles for Developing In-Depth Profiles of Your Customers, San Mateo, Calif.-based marketing optimization provider Coremetrics lays out tactics to do just that.
March 3, 2010 From Tipline
To effectively target customers, marketers must gain in-depth customer knowledge and leverage it across channels. In its white paper, Five Guiding Principles for Developing In-Depth Profiles of Your Customers, San Mateo, Calif.-based marketing optimization provider Coremetrics lays out tactics to do just that.
4 Principles to Personalize the Online Experience
September 23, 2009 From Tipline
It’s vital to gather as much pertinent information on your customers as you can—search history, e-mail history, browsing behavior, purchases and offline activity—to build the richest possible customer profiles. In its guide, Five Guiding Principles for Creating a Tailored Online Experience, Web analytics and marketing optimization firm Coremetrics lays out data-driven tactics to provide the optimum online experience.
September 23, 2009 From Tipline
It’s vital to gather as much pertinent information on your customers as you can—search history, e-mail history, browsing behavior, purchases and offline activity—to build the richest possible customer profiles. In its guide, Five Guiding Principles for Creating a Tailored Online Experience, Web analytics and marketing optimization firm Coremetrics lays out data-driven tactics to provide the optimum online experience.
The 5 Most Important KPIs in Search Engine Marketing
August 19, 2009 From Tipline
If you’re measuring your search engine marketing program performance based on traffic, clicks and page views, you’re actually stuck out in left field. The main metrics that matter, according to Andreas Ramos and Roslyn Layton, are customer lifetime value, contribution margin and close rate, which then help you determine your target cost per lead or cost per action.
August 19, 2009 From Tipline
If you’re measuring your search engine marketing program performance based on traffic, clicks and page views, you’re actually stuck out in left field. The main metrics that matter, according to Andreas Ramos and Roslyn Layton, are customer lifetime value, contribution margin and close rate, which then help you determine your target cost per lead or cost per action.
October 2007 From Target Marketing
Go Retail to Web E-commerce application platform and services provider MarketLive has introduced FastTrack, an e-commerce solution designed to help retailers launch a fully optimized B-to-C e-commerce site in three months or less. FastTrack includes more than 200 e-commerce features bundled with MarketLive’s MarketLive 5 e-commerce platform, as well as intelligent imaging with dynamic image generation and zoom, free Google analytics, and search engine optimization. The solution also includes a rich display catalog that gives e-tailers a range of options for their online storefront. Real-time site management tools allow nontechnical staff to edit page displays, products, image, promotions, editorial content and merchandising information. Web:
May 2007 From Target Marketing
Effortless E-mail VerticalResponse, a self-service e-mail and direct mail service provider, has announced it is adding a new set of tools to its e-mail marketing product. The improvements allow users to address the look of outbound communications, as well as strengthen their ability to track response. Specifically, the new features include Email Canvas, a tool that includes several prebuilt layouts into which users can add text and images; a media library into which images can be uploaded and stored; a Click-to-Conversion tool that enables users to track a recipient’s initial click to a page visit; and a ROI calculator. Web: www.verticalresponse.com Find the Best Postal
Special Report - Search Engine Marketing
April 2006 From Target Marketing
When companies talk at search conferences about Web site improvements they implemented based on analysis of search users' behavior, they typically throw around increased sales numbers in the millions. These case studies likely represent some of the best results possible, but experts note that solid revenue is at stake for all companies willing to drill down into their online analytics to uncover conversion opportunities. This report takes a look at the impact of online analytics on paid and organic search, but with a stronger focus on paid. The reason? As Lisa Wehr, founder and CEO of search engine marketing (SEM) firm Oneupweb, puts
April 2006 From Target Marketing
When companies talk at search conferences about Web site improvements they implemented based on analysis of search users' behavior, they typically throw around increased sales numbers in the millions. These case studies likely represent some of the best results possible, but experts note that solid revenue is at stake for all companies willing to drill down into their online analytics to uncover conversion opportunities. This report takes a look at the impact of online analytics on paid and organic search, but with a stronger focus on paid. The reason? As Lisa Wehr, founder and CEO of search engine marketing (SEM) firm Oneupweb, puts
Outsource Solutions: Web Analytics
February 2004 From Target Marketing
Track Your Traffic In “Web Analytics: Getting Down to Business,” Diana Cirillo and David Flint of research and advisory firm Gartner wrote: “It has long been said you cannot manage what you cannot measure. Nowhere is this truer than on the Web, where examining what works and what doesn’t directly influences the bottom line.” Unfortunately, the Web allows you to measure and test everything, even information that has no relevance or actionable data to be learned from it. For example, tracking hits has gone the way of the dodo bird, giving way to metrics such as conversion rate, navigation paths and revenue. Before
February 2004 From Target Marketing
Track Your Traffic In “Web Analytics: Getting Down to Business,” Diana Cirillo and David Flint of research and advisory firm Gartner wrote: “It has long been said you cannot manage what you cannot measure. Nowhere is this truer than on the Web, where examining what works and what doesn’t directly influences the bottom line.” Unfortunately, the Web allows you to measure and test everything, even information that has no relevance or actionable data to be learned from it. For example, tracking hits has gone the way of the dodo bird, giving way to metrics such as conversion rate, navigation paths and revenue. Before
Page 1 of 1
