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Six Ways to Keep the Yikes! Out of the Postal Rate Hike
December 2006 From Tipline
With the sting of one postal rate increase in recent memory and another looming on the horizon, the mailstream can be a pretty expensive place to do business. But the upcoming postal rate hike does not have to be as painful as it looks—if you take the time to explore the many ways you can trim costs from your direct mail program, particularly by taking advantage of the many workshare and automation discounts the U.S. Postal Service (USPS) has, or will have with this new rate case, in place. Here’s a look at just a few of the tactics you can try. • Scrub those
December 2006 From Tipline
With the sting of one postal rate increase in recent memory and another looming on the horizon, the mailstream can be a pretty expensive place to do business. But the upcoming postal rate hike does not have to be as painful as it looks—if you take the time to explore the many ways you can trim costs from your direct mail program, particularly by taking advantage of the many workshare and automation discounts the U.S. Postal Service (USPS) has, or will have with this new rate case, in place. Here’s a look at just a few of the tactics you can try. • Scrub those
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