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Case Study: Smithsonian Magazine Makes E-Mail History With Subscription Rate Increases
February 11, 2009 From Tipline
Challenge: Smithsonian magazine sought to increase e-mail open and conversion rates for new and renewal subscriptions. Solution: Build an improved Web site that took a long-term approach to audience engagement. Results: Subscription rates rose 11 percent.
February 11, 2009 From Tipline
Challenge: Smithsonian magazine sought to increase e-mail open and conversion rates for new and renewal subscriptions. Solution: Build an improved Web site that took a long-term approach to audience engagement. Results: Subscription rates rose 11 percent.
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