Search results for Cisco Systems

Cisco WebEx Reaches 95 Percent Email Deliverability with StrongMail
March 21, 2011 From TMC Net
StrongMail announced that Cisco's WebEx division has significantly improved the deliverability, efficiency and effectiveness of its email marketing programs with StrongMail's delivery technology, services and tools. Since switching to StrongMail, Cisco WebEx has gained new insight and capabilities that have enabled it to optimize its email marketing communications for maximum...

A Successful Example Of Conversion Content Marketing
February 24, 2011 From Search Engine Land
The essence of conversion content marketing, taking lessons from content marketing and applying them in conversion optimization, and vice versa— is that content is king. The call-to-action, which is often glorified in conversion circles, is certainly important. But frankly, it’s not as important as the content...

StrongMail Reports on 2010 Revenue, Product and Customer Growth Targets
February 14, 2011 From TradingMarkets
StrongMail, a provider of online marketing solutions for email and social media, has announced record 2010 revenue and key product and customer growth milestones that exceeded annual projections. Record revenue for Q4 2010 marked the 11th consecutive quarter of record sales, as the company continued to attract Fortune 2000 brands,...

Cisco Analyzes Its Human Network
January 2011 From Target Marketing
Cisco's "The Human Network" can now find better data faster, down to individual contacts—otherwise known as humans.

Data Is as Data Does
October 2009 From Target Marketing

As much of the world strives to pull itself out of this damnable recession—the Organisation for Economic Co-operation and Development did report recently at least the beginning of a global economic recovery—marketers have been forced to grapple with how much stock to put in the predictive abilities of their customer databases. Has the poor health of the U.S. economy altered the consumer—and business, for that matter—landscape so greatly that all the customer data you collected up until a year ago couldn't forecast its way out of a wet paper bag?

How to Optimize B-to-B Data Capture
November 19, 2008 From Tipline
In today’s marketing environment, most B-to-B prospects are hesitant to just give away their individual and company data to any old marketer.

But while the task is daunting, B-to-B data capture is not a lost cause. In fact, the Web has made gathering information more efficient, if done correctly.

A Paradigm Shift
January 2008 From Target Marketing
At Cisco, a dramatic shift is underway within the organization as it ventures into a new world of Web strategy, challenging its traditional tactics and integrating fresh principles to embrace an approach largely based on Web 2.0. What implications does this have for online lead generation? And what affect does this new perspective have on Cisco’s ability to drive conversion? Although the San Jose, Calif.-based supplier of networking hardware, software and service offerings is not entirely abandoning the “old world,” its traditional approach is being redefined within the parameters of the “new world,” and some innovative solutions and tactics are emerging as a result.

Is It Time to Stop Doing Business with China?
June 2007 From Denny Hatch's Business Common Sense
ROTFL I almost fell off the chair when I saw Lawrence Van Gelder’s little squib (reprinted in full nearby) in The New York Times, reporting that the Chinese have edited “Pirates of the Caribbean” because one of the characters “vilifies and humiliates the Chinese.” Imagine! The premier pirates of American films and other intellectual property not only have pirated yet another blockbuster, but also have edited out a Chinese character because it was “in line with Hollywood’s old tradition of demonizing the Chinese.” Is it time to rethink doing business with China? I am not talking human rights and animal abuses such as:

Cisco Systems’ Theresa Kushner on Navigating Online and Offline Strategies
September 2006 From Tipline
Now that your company has spent a king’s ransom on marketing-related hardware and software, hired consultants by the dozens and adopted new, innovative Internet marketing strategies, what now? How do you integrate the new technology of clickthroughs and tracking software with the good, old fashioned ‘smile and a firm handshake’ method of closing a deal? It’s not an easy task—even the biggest of companies, according to Theresa Kushner, director of integrated marketing programs for Cisco Systems Inc. Not easy, but certainly not impossible either. It’s simply going to take some planning and out-of-the box thinking on your part, Kushner says. San Jose, Calif.-based Cisco Systems,

Site Specifics - Does Your Web Site Pass Muster? (1,327 words)
January 2003 From Target Marketing
By Brian Howard The dot-com crash notwithstanding, your Web presence should be part of your business plan, regardless of your business goals. Sure, it comes with all sorts of problems, but no other tool is as adept at task-accomplishment. And no channel provides anywhere near the wealth of analytic data. But since the Web is still a relatively new medium, there is no shortage of models and postulates for how to run a site. Spend any time on the Web and you'll find that many of them are dead wrong. Like most companies with a Web site, you probably could be doing a

Site Specifics
January 2003 From Target Marketing
Does Your Web Site Pass Muster? By Brian Howard The dot-com crash notwithstanding, your Web presence should be part of your business plan, regardless of your business goals. Sure, it comes with all sorts of problems, but no other tool is as adept at task-accomplishment. And no channel provides anywhere near the wealth of analytic data. But since the Web is still a relatively new medium, there is no shortage of models and postulates for how to run a site. Spend any time on the Web and you'll find that many of them are dead wrong. Like most companies with a Web

Web Site 'Don'ts'
September 1999 From Target Marketing
by Robert McKim 5 Mistakes that could destroy your site—including scrimping on budget ncreasingly consumers would rather sit at their computers searching for information than spend another hour sitting through another execrable sitcom or over-hyped sporting event. This trend should cause some waves of fear at companies like Gillette, Procter & Gamble and other mass marketers who still spend upwards of 80 percent of their communications budgets on TV. The market for their products is splitting up into millions of individuals who do their own research and find what they want on the Internet. It is interesting to note that according to a recent Harris-Poll survey,