Search results for Comcast
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August 30, 2011 From Mashable
In business, definitions are everywhere. They’re your first line of defense in mission statements, job descriptions, expense accounts, statements of work, accounting principles and the like. If you fail to define the parameters and jurisdiction of a tool or concept, you’ll be left with U.S. Supreme...
How to: Measure the ROI of a Content Marketing Strategy
July 5, 2011 From Mashable
Before the Internet put publishing and distribution tools in everyone’s hands for free, companies that wanted brand exposure paid for time and/or placement on a third party media property (radio ads, TV commercials, banners). Many still do, but a general shift is occurring online – away...
July 5, 2011 From Mashable
Before the Internet put publishing and distribution tools in everyone’s hands for free, companies that wanted brand exposure paid for time and/or placement on a third party media property (radio ads, TV commercials, banners). Many still do, but a general shift is occurring online – away...
Groupon Chooses the Vertica Analytics Platform to Power Deeper Insight into Subscriber and Customer Behavior
January 18, 2011 From PR Newswire
The Vertica Analytics Platform was selected after a rigorous evaluation process where Vertica excelled in meeting Groupon's requirements for parallel data loading, query performance and simplicity, as well as Vertica's ability to deploy on the Amazon Elastic Cloud Computing (EC2) offering. With the Vertica Analytics Platform, Groupon is in a...
January 18, 2011 From PR Newswire
The Vertica Analytics Platform was selected after a rigorous evaluation process where Vertica excelled in meeting Groupon's requirements for parallel data loading, query performance and simplicity, as well as Vertica's ability to deploy on the Amazon Elastic Cloud Computing (EC2) offering. With the Vertica Analytics Platform, Groupon is in a...
ClickSquared Announces Selection As Cross-Channel Marketing Provider for Dallas Stars
January 12, 2011 From PRWeb
Dallas Stars Select ClickSquared as Cross-Channel Marketing Provider We chose to work with ClickSquared because it offered one of the most advanced cross-channel marketing solutions in the professional sports industry... ClickSquared announced today that the Dallas Stars have selected them as their cross-channel marketing solution partner. ClickSquared’s SaaS (Software as...
January 12, 2011 From PRWeb
Dallas Stars Select ClickSquared as Cross-Channel Marketing Provider We chose to work with ClickSquared because it offered one of the most advanced cross-channel marketing solutions in the professional sports industry... ClickSquared announced today that the Dallas Stars have selected them as their cross-channel marketing solution partner. ClickSquared’s SaaS (Software as...
December 21, 2010 From The New York Times
The Federal Communications Commission appears poised to pass a controversial set of rules that broadly create two classes of Internet access, one for fixed-line providers and the other for the wireless Net....
November 17, 2010 From Tipline
Many fans happily used four-letter words on Twitter to describe how excited they were to be able to buy Activision's "Call of Duty: Black Ops" on its release date, Nov. 9. While the bawdy vocabulary points to the fact that a brand can't control exactly how it's portrayed in social media, it also points to how a proactive approach can aid in positive perceptions before a marketer needs to worry about real-time social media posts in search results.
May 19, 2010 From Adweek
Ahead of the launch of its first interactive TV application, Canoe Ventures has lined up four major programming partners in Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media....
Seasoned Executive Joyce Bell Joins ClickSquared as Chief Financial Officer
June 2, 2009 From White Papers and Sponsored Content
ClickSquared, Inc., an interactive relationship marketing firm, today announced the appointment of former Compete executive, Joyce Bell, to chief financial officer.
June 2, 2009 From White Papers and Sponsored Content
ClickSquared, Inc., an interactive relationship marketing firm, today announced the appointment of former Compete executive, Joyce Bell, to chief financial officer.
“Sicko” — Did Michael Moore Get It Right?
December 2007 From Denny Hatch's Business Common Sense
Michael Moore made a splash with his documentary, “Sicko,” about the disarray of the American health care system. Three weeks ago, an American woman executive in her early sixties—let’s call her Joyce—needed to see a doctor fairly late at night in the little town of Füssen, Germany. My wife, Peggy, and I went with her to the emergency room of the local hospital. It turned out that earlier in the year, Joyce had the very same symptoms during a business trip to the Midwest and went to the emergency room of one of the biggest hospitals in Omaha. The comparison of how Joyce
December 2007 From Denny Hatch's Business Common Sense
Michael Moore made a splash with his documentary, “Sicko,” about the disarray of the American health care system. Three weeks ago, an American woman executive in her early sixties—let’s call her Joyce—needed to see a doctor fairly late at night in the little town of Füssen, Germany. My wife, Peggy, and I went with her to the emergency room of the local hospital. It turned out that earlier in the year, Joyce had the very same symptoms during a business trip to the Midwest and went to the emergency room of one of the biggest hospitals in Omaha. The comparison of how Joyce
March 2007 From Denny Hatch's Business Common Sense
I despise the 8,000 pound Philadelphia gorilla known as Comcast. I signed up for DirecTV and the guy is coming to install it today. But picture this: On my HBO Channel, a crawl runs across the bottom of my screen with the following message: ACTION IS REQUIRED ON YOUR PART to continue to receive HBO. As of March 28, you will no longer be able to view HBO without a digital cable box. Please contact Comcast at 1-800-COMCAST to get a digital cable box. This message—in very large type—runs continually 24/7 during the programming and totally destroys the viewing experience. I called 1-800-COMCAST to
January 2007 From Denny Hatch's Business Common Sense
The 139-word Bloomberg News release—that Pinnacle Entertainment is selling shares for casino funding—ends on a sour note. Pinnacle lost out in its bid for a slot machine parlor in Philadelphia to the proprietors of the largest casino complex in the world, Foxwoods, which is owned and operated by Connecticut’s Mashantucket Pequot tribe. The new Foxwoods Casino—slot machines only—that won the license, will be sited on the west bank of the Delaware River, roughly 1-1/2 miles from our 1817 row house in South Philadelphia. My neighbor, novelist-actor Steve Zettler, wrote a letter to The Philadelphia Inquirer that oozed sanctimony. “It goes beyond the obvious
Are People Reading What You Write?
September 2006 From Denny Hatch's Business Common Sense
Jill Goldsmith’s 27-word lead is classic Variety—slightly outrageous and an attention-grabber—and looked too good to miss, especially since we’re considering ditching Comcast for DirecTV. A good headline and lead will get a reader into a story or a memo, e-mail, white paper, book, story, report, blog or letter. The problem most of us have is losing the reader along the way. I’m delighted to welcome an old friend and long-time colleague, Bob Scott, as a guest columnist. Since the 1950s, Bob has been using Robert Gunning’s formula for helping writers make their prose clearer, more coherent and comprehensible. This is a piece you may well want
September 2006 From Denny Hatch's Business Common Sense
Jill Goldsmith’s 27-word lead is classic Variety—slightly outrageous and an attention-grabber—and looked too good to miss, especially since we’re considering ditching Comcast for DirecTV. A good headline and lead will get a reader into a story or a memo, e-mail, white paper, book, story, report, blog or letter. The problem most of us have is losing the reader along the way. I’m delighted to welcome an old friend and long-time colleague, Bob Scott, as a guest columnist. Since the 1950s, Bob has been using Robert Gunning’s formula for helping writers make their prose clearer, more coherent and comprehensible. This is a piece you may well want
Eye on Envelopes: 5 Trends to Watch
August 2006 From Tipline
Self-mailers—with their eye-catching formats, flashy designs, and nearly unlimited size, dimension, and finishing options—may get a good deal of the creative attention, but for most direct mailers, envelopes are the real go-to format. In the first half of 2006, some 65 percent of all efforts received by the Who’s Mailing What! Archive arrived in an envelope. In 2005 that number was a similar 64.2 percent, and in 2004, an only slightly lower 63 percent. With numbers like this, it’s easy to see why envelope creative, while perhaps not as exciting as its self-mailing cousin, is an important discipline to watch. Not only do mailers need
August 2006 From Tipline
Self-mailers—with their eye-catching formats, flashy designs, and nearly unlimited size, dimension, and finishing options—may get a good deal of the creative attention, but for most direct mailers, envelopes are the real go-to format. In the first half of 2006, some 65 percent of all efforts received by the Who’s Mailing What! Archive arrived in an envelope. In 2005 that number was a similar 64.2 percent, and in 2004, an only slightly lower 63 percent. With numbers like this, it’s easy to see why envelope creative, while perhaps not as exciting as its self-mailing cousin, is an important discipline to watch. Not only do mailers need
Editor’s Notebook: World War Web
August 2006 From Target Marketing
A largely quiet battle over the future of the Internet has been playing out on Capitol Hill and, appropriately enough, on the Web for much of this year. Recently, the House struck down proposals for what one side of the fight calls “Net neutrality,” or the premise that the companies that provide Internet access should not be able to create tiered pricing or any other type of preferential treatment. As of press time, leading Senators Ron Wyden, Olympia Snowe and others were standing tough to block a telecommunications bill that does not include Net neutrality protections. While this sounds like a straightforward argument—why should
August 2006 From Target Marketing
A largely quiet battle over the future of the Internet has been playing out on Capitol Hill and, appropriately enough, on the Web for much of this year. Recently, the House struck down proposals for what one side of the fight calls “Net neutrality,” or the premise that the companies that provide Internet access should not be able to create tiered pricing or any other type of preferential treatment. As of press time, leading Senators Ron Wyden, Olympia Snowe and others were standing tough to block a telecommunications bill that does not include Net neutrality protections. While this sounds like a straightforward argument—why should
What Is Your Competitor Up To? Obvious and Little-known Research Techniques
July 2006 From Denny Hatch's Business Common Sense
Occasionally a story appears in the media that’s out of Jimmy Breslin’s classic novel (and later a film) “The Gang That Couldn’t Shoot Straight.” Three goofballs tried to sell Coca-Cola Co. trade secrets to PepsiCo. Inc., and Pepsi alerted the feds. It’s a delicious tale of an FBI sting, $30,000 cash stuffed in a Girl Scout cookie box and a test tube containing a sample of a new Coke drink. This emphatically is NOT the way to do corporate research. At the end of this story are links to The New York Times and Washington Post accounts of this nutty saga. They may require (free) registration. On
July 2006 From Denny Hatch's Business Common Sense
Occasionally a story appears in the media that’s out of Jimmy Breslin’s classic novel (and later a film) “The Gang That Couldn’t Shoot Straight.” Three goofballs tried to sell Coca-Cola Co. trade secrets to PepsiCo. Inc., and Pepsi alerted the feds. It’s a delicious tale of an FBI sting, $30,000 cash stuffed in a Girl Scout cookie box and a test tube containing a sample of a new Coke drink. This emphatically is NOT the way to do corporate research. At the end of this story are links to The New York Times and Washington Post accounts of this nutty saga. They may require (free) registration. On
