Search results for J.C. Penney
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January 5, 2012 From PCMag.com
In the wake of a controversy over sponsored Chrome ads, Google said last night that it will lower the page rank of google.com/chrome for at least two months. "We've investigated and are taking manual action to demote www.google.com/chrome and lower the site's PageRank for a period of at least 60...
January 4, 2012 From Advertising Age
Quick-response codes are everywhere these days, even the soccer field. This fall, a squad of London footballers shaved the back of their heads in the design as a promotional stunt. But consumers are not nearly as excited about QR codes as marketers are....
July 2011 From Target Marketing
Marketers need to consider mobile activity and how it may affect their email programs. Best practices in email design are changing to ensure a good experience for all recipients, regardless of how they access their messages.
5 Habits of Highly Successful Marketers
May 18, 2011 From Tipline
In the recently published "Profiles in Marketing Excellence," author and marketer Pamela Lockard interviewed 25 top marketers—including our own Denny Hatch—to discover what common traits made them successful. These are five habits that she found these experts shared, with quotes from the book about how those qualities changed their careers.
May 18, 2011 From Tipline
In the recently published "Profiles in Marketing Excellence," author and marketer Pamela Lockard interviewed 25 top marketers—including our own Denny Hatch—to discover what common traits made them successful. These are five habits that she found these experts shared, with quotes from the book about how those qualities changed their careers.
February 2011 From Target Marketing
I’ve used the marketing concept of pop-ups as a tool to help companies in all sorts of industries—not just retail—think about how their brands can learn from these experiences and simulate the effects of these pop-upesque opportunities.
February 2008 From Target Marketing
What do Charles Schwab Corp., JC Penney, Netflix and The Vermont Country Store all have in common? Great branding conversations with their customers.
October 2007 From Target Marketing
The customer rules. These three words seem simple enough at first glance. Yet look a little deeper, and they reflect the recent enormous changes in consumer behavior and technology that are forcing leading companies to bring their products, services and brands to market in a very different manner. They also underscore the tremendous burden placed on organizations and marketers as they embrace customer-centricity—the new paradigm in which the customer, not the product or brand, is the focus. “The customer rules” also suggests a list of guiding ideas toward understanding just what customer-centricity truly means to a business and its customers, and how an organization
May 2007 From Denny Hatch's Business Common Sense
A 26-year veteran of the Ford Motor Company, Michael D. Richards, was appointed general marketing manager of Lincoln Mercury in January 2006. Prior to that, he served as Ford’s customer service division general sales manager and regional manager for the California region and the Detroit region. Does customer service experience qualify him to oversee a direct marketing lead-generation campaign for Lincoln cars? Hardly. Richards sent me a mailing so humongous—a 10˝ x 15 1⁄2 ˝ four-color outer envelope—that it dominated everything that had come through the mail slot. Inside the carrier envelope were two elements: a giant 20-page, four-color brochure on heavy paper stock
Create Synergy
April 2006 From Target Marketing
E-mail is a wonderful way to reach out to customers and prospects and engage them. But e-mail becomes an even more powerful tool when you find ways to integrate it with all your marketing efforts. The customer is king, and she holds the keys to the kingdom—the power to do business with you, or not. She will communicate with you and order from you through her channel of choice, which may change from moment to moment. She also expects a seamless experience. That means the look and feel of your e-mails, your Web site, your direct mail and your print ads should have some commonality.
April 2006 From Target Marketing
E-mail is a wonderful way to reach out to customers and prospects and engage them. But e-mail becomes an even more powerful tool when you find ways to integrate it with all your marketing efforts. The customer is king, and she holds the keys to the kingdom—the power to do business with you, or not. She will communicate with you and order from you through her channel of choice, which may change from moment to moment. She also expects a seamless experience. That means the look and feel of your e-mails, your Web site, your direct mail and your print ads should have some commonality.
Famous Last Words- How Truthful Is Your Offer? (790 words)
April 2001 From Target Marketing
By Denny Hatch "Direct mail should be scrupulously honest." —Dick Benson The Illinois Commerce Commission on Tuesday ordered Ameritech to stop plying its customers with "misleading" offers of a discount-calling plan that often costs more than regular phone service. Ameritech has endured withering criticism from consumer advocates and others in recent years for alleged excesses in marketing—for example, trying to sell expensive phone packages and second phone lines to nursing-home residents. Tuesday's sternly worded ICC decision, consumer advocates said, is a sign that regulators will not tolerate deceptive marketing practices by phone companies. —Robert Manor, Chicago Tribune Staff Writer, Jan. 24, 2001
April 2001 From Target Marketing
By Denny Hatch "Direct mail should be scrupulously honest." —Dick Benson The Illinois Commerce Commission on Tuesday ordered Ameritech to stop plying its customers with "misleading" offers of a discount-calling plan that often costs more than regular phone service. Ameritech has endured withering criticism from consumer advocates and others in recent years for alleged excesses in marketing—for example, trying to sell expensive phone packages and second phone lines to nursing-home residents. Tuesday's sternly worded ICC decision, consumer advocates said, is a sign that regulators will not tolerate deceptive marketing practices by phone companies. —Robert Manor, Chicago Tribune Staff Writer, Jan. 24, 2001
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