Search results for Time Warner Cable
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Attention: The Online Ad Industry Is Now Officially Regulating Itself
August 31, 2011 From paidContent.org
Today is the day that online advertisers formally implement a code of conduct. The industry hopes it will persuade Congress to leave them alone—and convince internet users there is nothing inherently creepy about their business. Will it work? The code, created and promoted by the Interactive Advertising...
August 31, 2011 From paidContent.org
Today is the day that online advertisers formally implement a code of conduct. The industry hopes it will persuade Congress to leave them alone—and convince internet users there is nothing inherently creepy about their business. Will it work? The code, created and promoted by the Interactive Advertising...
December 8, 2010 From Scientific American
The FTC is calling for "do not track" software, but one privacy and security expert said such programming would have to be incorporated into a browser for it to work properly.
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November 2010 From Target Marketing
Ads are everywhere I look—on cars, jet plane fuselages, garbage trucks, golf carts, kids' report cards, over urinals, on billboards, gas pumps, cellphones, sports uniforms, skywriting, and of course, on radio, TV, newspapers, magazines and the Internet.
The Web Site That May Change History
April 2007 From Denny Hatch's Business Common Sense
It is high season for politicians scrambling for dollars. The Hillary Clinton juggernaut continues apace with a record $26 million in the till in the first quarter of 2007—over three times what any other candidate has ever raised at this point. Meanwhile, America is looking at the strangest election in history. By the end of January 2008, two states will have held their nominating caucuses for president and vice president (Iowa and Nevada) and two more states—New Hampshire and South Carolina—will have held their primaries. On Feb. 5, 2008, an estimated 21 additional states will hold primary elections including such behemoths as California, New
April 2007 From Denny Hatch's Business Common Sense
It is high season for politicians scrambling for dollars. The Hillary Clinton juggernaut continues apace with a record $26 million in the till in the first quarter of 2007—over three times what any other candidate has ever raised at this point. Meanwhile, America is looking at the strangest election in history. By the end of January 2008, two states will have held their nominating caucuses for president and vice president (Iowa and Nevada) and two more states—New Hampshire and South Carolina—will have held their primaries. On Feb. 5, 2008, an estimated 21 additional states will hold primary elections including such behemoths as California, New
Trashing Brands and Other Stuff
January 2007 From Denny Hatch's Business Common Sense
The idea that Bostonians would wake up one morning and find out that the Ritz-Carlton Boston was suddenly the Taj Boston is astonishing. Built in 1927, the Ritz-Carlton was to Boston what the Plaza was to New York; the Palmer House was to Chicago; and the Adams Mark was (and is) to San Francisco—a home away from home that offered unmatched elegance, service and ambiance. I’ll take it one step further: perpetual perfection. The motto of the Ritz-Carlton staff: “We are ladies and gentlemen serving ladies and gentlemen.” A second Ritz-Carlton exists in Boston. But if you Google “The Ritz-Carlton Boston,” the following is
January 2007 From Denny Hatch's Business Common Sense
The idea that Bostonians would wake up one morning and find out that the Ritz-Carlton Boston was suddenly the Taj Boston is astonishing. Built in 1927, the Ritz-Carlton was to Boston what the Plaza was to New York; the Palmer House was to Chicago; and the Adams Mark was (and is) to San Francisco—a home away from home that offered unmatched elegance, service and ambiance. I’ll take it one step further: perpetual perfection. The motto of the Ritz-Carlton staff: “We are ladies and gentlemen serving ladies and gentlemen.” A second Ritz-Carlton exists in Boston. But if you Google “The Ritz-Carlton Boston,” the following is
September 2006 From Denny Hatch's Business Common Sense
That Bookspan—the amalgam of the old Book-of-the-Month and Literary Guild—was cited and fined for treating customers badly is a shame. It’s true that the negative option book club is—without question—the most complex of direct marketing business models. It operates under a crushing schedule of 15 mailing cycles a year. Ten to 15 different kinds of communications between the member and the club could be in the mail at any given time: packages of books, returned books, announcements of new books, rejection (do-not-ship) slips, bills, statements, dunning efforts, payments, bonus book orders and bonus books shipped. All of these transactions are date sensitive. If a rejection
Editor’s Notebook: World War Web
August 2006 From Target Marketing
A largely quiet battle over the future of the Internet has been playing out on Capitol Hill and, appropriately enough, on the Web for much of this year. Recently, the House struck down proposals for what one side of the fight calls “Net neutrality,” or the premise that the companies that provide Internet access should not be able to create tiered pricing or any other type of preferential treatment. As of press time, leading Senators Ron Wyden, Olympia Snowe and others were standing tough to block a telecommunications bill that does not include Net neutrality protections. While this sounds like a straightforward argument—why should
August 2006 From Target Marketing
A largely quiet battle over the future of the Internet has been playing out on Capitol Hill and, appropriately enough, on the Web for much of this year. Recently, the House struck down proposals for what one side of the fight calls “Net neutrality,” or the premise that the companies that provide Internet access should not be able to create tiered pricing or any other type of preferential treatment. As of press time, leading Senators Ron Wyden, Olympia Snowe and others were standing tough to block a telecommunications bill that does not include Net neutrality protections. While this sounds like a straightforward argument—why should
Three 800-pound Guerillas
August 2006 From Denny Hatch's Business Common Sense
If the Iraq War is considered a business model, it is unraveling—just like General Motors (and Ford and DaimlerChrysler). A number of knowledgeable experts have declared our Iraq incursion not to be winnable. It does not take a language scholar to read between the lines of General Abizaid’s and General Pace’s testimony to see that the Pentagon is beginning to agree. That’s because no one has a clue about how to deal with three 800-pound guerrillas. The three 800-pound guerillas are al Qaeda plus Sunni and Shi’a murderers that are turning Baghdad into a scene reminiscent of Michelangelo’s “Last Judgment” on the altar wall of the
August 2006 From Denny Hatch's Business Common Sense
If the Iraq War is considered a business model, it is unraveling—just like General Motors (and Ford and DaimlerChrysler). A number of knowledgeable experts have declared our Iraq incursion not to be winnable. It does not take a language scholar to read between the lines of General Abizaid’s and General Pace’s testimony to see that the Pentagon is beginning to agree. That’s because no one has a clue about how to deal with three 800-pound guerrillas. The three 800-pound guerillas are al Qaeda plus Sunni and Shi’a murderers that are turning Baghdad into a scene reminiscent of Michelangelo’s “Last Judgment” on the altar wall of the
BCS071806_ReadersResponse
July 2006 From Denny Hatch's Business Common Sense
Readers Respond to “The Decline and Fall of AOL,” published July 13, 2006. I want to share a couple of items to the history of AOL’s success. Jan Brandt left Field Publications as Advertising Director just at the time that Primedia, then K-III Communications, bought Field and included it with the Direct Marketing Group, of which Newbridge Communications (formerly Macmillan Book Clubs) was the anchor. Gryphon Editions was a division of Newbridge. I think the Field acquisition occurred in 1991. I also think Jan went to AOL directly from Field. Newfield, as it was renamed, slowly began to deteriorate. In 1993 K-III’s senior management,
July 2006 From Denny Hatch's Business Common Sense
Readers Respond to “The Decline and Fall of AOL,” published July 13, 2006. I want to share a couple of items to the history of AOL’s success. Jan Brandt left Field Publications as Advertising Director just at the time that Primedia, then K-III Communications, bought Field and included it with the Direct Marketing Group, of which Newbridge Communications (formerly Macmillan Book Clubs) was the anchor. Gryphon Editions was a division of Newbridge. I think the Field acquisition occurred in 1991. I also think Jan went to AOL directly from Field. Newfield, as it was renamed, slowly began to deteriorate. In 1993 K-III’s senior management,
The Decline and Fall of AOL
July 2006 From Denny Hatch's Business Common Sense
The Magic of the Two-line Address When I was growing up on Long Island, the mailman frequently would deliver an envelope addressed as follows: Mr. Alden Hatch Cedarhurst, New York The letter could come from anywhere in the world and in just two lines—six words—reach my father out of more than 2 billion people on the planet. This never ceased to amaze me. Every son hopes to outdo the father. So when I became a member of AOL, I had a one-line address: dennyhatch@aol.com. Think of it! In this horrendously complex world with 6.5 billion people, I am reachable with one line—17 characters and a dot—from anyplace on earth and
July 2006 From Denny Hatch's Business Common Sense
The Magic of the Two-line Address When I was growing up on Long Island, the mailman frequently would deliver an envelope addressed as follows: Mr. Alden Hatch Cedarhurst, New York The letter could come from anywhere in the world and in just two lines—six words—reach my father out of more than 2 billion people on the planet. This never ceased to amaze me. Every son hopes to outdo the father. So when I became a member of AOL, I had a one-line address: dennyhatch@aol.com. Think of it! In this horrendously complex world with 6.5 billion people, I am reachable with one line—17 characters and a dot—from anyplace on earth and
Monkeying Around With Distribution
February 2006 From Denny Hatch's Business Common Sense
Think Before You Act Feb. 2, 2006: Vol. 2, Issue No. 9 IN THE NEWS Multimedia Launch of 'Bubble' Gets Mixed Response An experiment in launching a movie almost simultaneously in the cinema, on cable television and on DVD attracted few theater-goers, although the film has done well in DVD orders, according to its makers. —Sarah McBride, The Wall Street Journal, Jan. 30, 2006 In the film world, the time-honored sequence for release of a new movie is theater distribution first, followed by DVDs for purchase and rental, and finally presentation on cable or network TV. "Bubble" is a low-budget thriller directed by
February 2006 From Denny Hatch's Business Common Sense
Think Before You Act Feb. 2, 2006: Vol. 2, Issue No. 9 IN THE NEWS Multimedia Launch of 'Bubble' Gets Mixed Response An experiment in launching a movie almost simultaneously in the cinema, on cable television and on DVD attracted few theater-goers, although the film has done well in DVD orders, according to its makers. —Sarah McBride, The Wall Street Journal, Jan. 30, 2006 In the film world, the time-honored sequence for release of a new movie is theater distribution first, followed by DVDs for purchase and rental, and finally presentation on cable or network TV. "Bubble" is a low-budget thriller directed by
Philly Phundraising Phollies
December 2005 From Denny Hatch's Business Common Sense
Plus … Best Wishes for a Joyous Holiday Dec. 20, 2005: Vol. 1, Issue No. 57 IN THE NEWS Letters | Academy of Natural Sciences not serving well It's indeed a shame the museum is going under, but The Inquirer's article ["Dinosaur Museum Itself Is Threatened"] stresses its importance only to the scientific community. The museum hasn't been stressing its importance to the general public for many, many years; that neglect shows, and that's why the public has turned away from it. --Allene Murphey, Letter to the Editors, The Philadelphia Inquirer, Dec. 16, 2005 In the 1980s, the Whitney Museum of American
December 2005 From Denny Hatch's Business Common Sense
Plus … Best Wishes for a Joyous Holiday Dec. 20, 2005: Vol. 1, Issue No. 57 IN THE NEWS Letters | Academy of Natural Sciences not serving well It's indeed a shame the museum is going under, but The Inquirer's article ["Dinosaur Museum Itself Is Threatened"] stresses its importance only to the scientific community. The museum hasn't been stressing its importance to the general public for many, many years; that neglect shows, and that's why the public has turned away from it. --Allene Murphey, Letter to the Editors, The Philadelphia Inquirer, Dec. 16, 2005 In the 1980s, the Whitney Museum of American
Can TV Teach People a Sense of Humor?
September 2005 From Denny Hatch's Business Common Sense
Cartoon Network's amazing unique selling proposition Sept. 22, 2005, Vol. 1, Issue #33 IN THE NEWS Don't touch that dial! Not unless you want your children to grow up to be clueless, sad-sack 40-year-old virgins. That's pretty much the message Cartoon Network is sending parents as it launches its new block of programming, "Tickle U," as in University: two hours of cartoons on weekday mornings that will ostensibly help preschoolers develop a sense of humor, without which they will lead a sad and lonely life. --Lenore Skenaky "TV telling kids what's funny? It's laughable." New
September 2005 From Denny Hatch's Business Common Sense
Cartoon Network's amazing unique selling proposition Sept. 22, 2005, Vol. 1, Issue #33 IN THE NEWS Don't touch that dial! Not unless you want your children to grow up to be clueless, sad-sack 40-year-old virgins. That's pretty much the message Cartoon Network is sending parents as it launches its new block of programming, "Tickle U," as in University: two hours of cartoons on weekday mornings that will ostensibly help preschoolers develop a sense of humor, without which they will lead a sad and lonely life. --Lenore Skenaky "TV telling kids what's funny? It's laughable." New
If Another Katrina--or a Dirty Bomb--Hits
September 2005 From Denny Hatch's Business Common Sense
Business interruption--are you prepared? Sept. 15, 2005--Vol. 1, Issue #31 IN THE NEWS Jose Suescun, who ran the one-man operation in Metairie, La., picking up the items from New Orleans merchants and shipping them out of his home, was forced to flee Hurricane Katrina in his pewter Hummer and can only wonder what became of his old neighborhood. From what he could glean from news accounts soon after, he concluded it was badly flooded. "My whole business went down the drain," Mr. Suescun
September 2005 From Denny Hatch's Business Common Sense
Business interruption--are you prepared? Sept. 15, 2005--Vol. 1, Issue #31 IN THE NEWS Jose Suescun, who ran the one-man operation in Metairie, La., picking up the items from New Orleans merchants and shipping them out of his home, was forced to flee Hurricane Katrina in his pewter Hummer and can only wonder what became of his old neighborhood. From what he could glean from news accounts soon after, he concluded it was badly flooded. "My whole business went down the drain," Mr. Suescun
Rusty Downes--Authentic American Hero
September 2005 From Denny Hatch's Business Common Sense
Absolute courage in the face of absolute adversity Sept. 13, 2005--Vol. 1, Issue #30 IN THE NEWS Philadelphia Park starter Russell "Rusty" Downes will face "internal disciplinary and economic sanctions" after leaving a filly behind the starting gate in Monday's Pennsylvania Oaks. Downes, 65, has dispatched runners from the gate for 35 years at numerous tracks but had never left one behind until Private Gift was ignored while five other runners were sent on their way in the $100,000 stakes race. --Craig Donnelly "Penalty is promised after big error at gate"
September 2005 From Denny Hatch's Business Common Sense
Absolute courage in the face of absolute adversity Sept. 13, 2005--Vol. 1, Issue #30 IN THE NEWS Philadelphia Park starter Russell "Rusty" Downes will face "internal disciplinary and economic sanctions" after leaving a filly behind the starting gate in Monday's Pennsylvania Oaks. Downes, 65, has dispatched runners from the gate for 35 years at numerous tracks but had never left one behind until Private Gift was ignored while five other runners were sent on their way in the $100,000 stakes race. --Craig Donnelly "Penalty is promised after big error at gate"
