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July 2011 From Target Marketing
Marketers need to consider mobile activity and how it may affect their email programs. Best practices in email design are changing to ensure a good experience for all recipients, regardless of how they access their messages.
Neolane Rated as a Strong Leader in B-to-B Marketing Automation Vendor Selection Tool
February 3, 2011 From Bradenton Herald
Conversational marketing technology provider Neolane, Inc. today announced it was rated as a "strong leader" in the large enterprise sector according to a new Raab Associates study. The vendor-neutral "B2B Marketing Automation Vendor Selection Tool" (VEST) also recognized Neolane as a leader for mid-size businesses.
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February 3, 2011 From Bradenton Herald
Conversational marketing technology provider Neolane, Inc. today announced it was rated as a "strong leader" in the large enterprise sector according to a new Raab Associates study. The vendor-neutral "B2B Marketing Automation Vendor Selection Tool" (VEST) also recognized Neolane as a leader for mid-size businesses.
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Alinean Introduces Social Media ROI Calculator
January 18, 2011 From PR Newswire
"In today's 'age of austerity' every significant investment requires proof of bottom-line impact — a condition called Frugalnomics," said Tom Pisello Alinean research measured the engagement levels and derived value of Fortune 500, and select mid/small company social media campaigns. This research revealed that the ROI can be calculated through...
January 18, 2011 From PR Newswire
"In today's 'age of austerity' every significant investment requires proof of bottom-line impact — a condition called Frugalnomics," said Tom Pisello Alinean research measured the engagement levels and derived value of Fortune 500, and select mid/small company social media campaigns. This research revealed that the ROI can be calculated through...
Oracle Combines CRM, E-commerce with ATG Acquisition
November 3, 2010 From Grid Computing Planet
Oracle announced today that it has agreed to acquire Art Technology Group in a move that will combine Oracle's customer relationship management (CRM) application portfolio with Art Technology's ecommerce solutions....
November 3, 2010 From Grid Computing Planet
Oracle announced today that it has agreed to acquire Art Technology Group in a move that will combine Oracle's customer relationship management (CRM) application portfolio with Art Technology's ecommerce solutions....
August 2009 From Target Marketing
CardScan—which invented card scanners for Mac and Windows and is part of the office technology products group of Atlanta-based Newell Rubbermaid— enhanced its Mac offering with CardScan Executive for Mac 1.5 software. Those who purchased CardScan Executive for Mac that debuted in October 2008 can download a free update for the 1.5 version. As of mid-May, the updates were included in the software.
IT Managers: Lists to Test
August 2007 From Target Marketing
The following is a sample of lists available to reach this market. CIO magazine: 133,768 subscribers, including C-level executives. Price: $275/M. Call: IDG List Services, (508) 370-0865. eWeek: More than 1.1 million IT decision makers subscribe to this newsweekly. Price: $250/M. Call: Walter Karl Inc., (845) 620-0700. C-Level Technology Professionals from CMP Technology: 356,731 C-level, U.S.-based qualified subscribers to 24 IT magazines and attendees of two conferences. The magazines include InformationWeek, InternetWeek, Network Computing and Embedded Systems Design. Price: $275/M. Call: MeritDirect, (914) 368-1000. Eli Journals IT Professionals Postal List: The 81,126 names on this list subscribe to at least one Eli Journal newsletter, including Linux Professional,
August 2007 From Target Marketing
The following is a sample of lists available to reach this market. CIO magazine: 133,768 subscribers, including C-level executives. Price: $275/M. Call: IDG List Services, (508) 370-0865. eWeek: More than 1.1 million IT decision makers subscribe to this newsweekly. Price: $250/M. Call: Walter Karl Inc., (845) 620-0700. C-Level Technology Professionals from CMP Technology: 356,731 C-level, U.S.-based qualified subscribers to 24 IT magazines and attendees of two conferences. The magazines include InformationWeek, InternetWeek, Network Computing and Embedded Systems Design. Price: $275/M. Call: MeritDirect, (914) 368-1000. Eli Journals IT Professionals Postal List: The 81,126 names on this list subscribe to at least one Eli Journal newsletter, including Linux Professional,
Database: The Missing Link
August 2007 From Target Marketing
Does your marketing execution pursue strategy or tactics? Do you have the tools to help you pursue both to success? First you must know the difference between strategy and tactics. Strategy: the grand design, the plan for obtaining a specific goal, such as learning how to sell trucks. Tactics: a set of actions, devices or methods in service of the strategy, such as each day’s coursework in a sales class about how to sell trucks. The Goal The most effective marketers focus successively on their strategy and their tactics. Accomplishing this ideal approach requires the development and execution of a strategy through the well-organized and efficientperformance
August 2007 From Target Marketing
Does your marketing execution pursue strategy or tactics? Do you have the tools to help you pursue both to success? First you must know the difference between strategy and tactics. Strategy: the grand design, the plan for obtaining a specific goal, such as learning how to sell trucks. Tactics: a set of actions, devices or methods in service of the strategy, such as each day’s coursework in a sales class about how to sell trucks. The Goal The most effective marketers focus successively on their strategy and their tactics. Accomplishing this ideal approach requires the development and execution of a strategy through the well-organized and efficientperformance
The New Robber Barons
November 2006 From Denny Hatch's Business Common Sense
In the late 1970s, I was hired to write a membership mailing for Comp-U-Card, a Stamford, Conn. organization that claimed to have built “a data base of price and product information on approximately 60,000 brand name products.” Consumers could tap into this wealth of information and presumably save many times the $25 membership fee. Goods were shipped directly from wholesalers to the customer. I met briefly with the president, Walter A. Forbes, who was good-looking, articulate and very intense. At one point in our meeting, he took a phone call and asked me to step outside, which I did. When I returned, Forbes told me that
November 2006 From Denny Hatch's Business Common Sense
In the late 1970s, I was hired to write a membership mailing for Comp-U-Card, a Stamford, Conn. organization that claimed to have built “a data base of price and product information on approximately 60,000 brand name products.” Consumers could tap into this wealth of information and presumably save many times the $25 membership fee. Goods were shipped directly from wholesalers to the customer. I met briefly with the president, Walter A. Forbes, who was good-looking, articulate and very intense. At one point in our meeting, he took a phone call and asked me to step outside, which I did. When I returned, Forbes told me that
Avoid Information Overload
January 2006 From Target Marketing
Look to your ultimate business objectives to determine what data is worthy to collect and keep By Irene Cherkassky Common practice suggests that when you start any endeavor, you always should start at the beginning. However, when it comes to data collection, it’s far more advantageous to start at the end. “Trying to decide what data you want without having a very clear picture of what it is you’re trying to do—what are the business objectives—[is like] shooting in the dark,” explains Chris Lucas, vice president of product management for the Sales and Marketing Solutions group at Short Hills, N.J.-based D&B, a global provider
January 2006 From Target Marketing
Look to your ultimate business objectives to determine what data is worthy to collect and keep By Irene Cherkassky Common practice suggests that when you start any endeavor, you always should start at the beginning. However, when it comes to data collection, it’s far more advantageous to start at the end. “Trying to decide what data you want without having a very clear picture of what it is you’re trying to do—what are the business objectives—[is like] shooting in the dark,” explains Chris Lucas, vice president of product management for the Sales and Marketing Solutions group at Short Hills, N.J.-based D&B, a global provider
Two Contracts--One Trashed, One Honored
November 2005 From Denny Hatch's Business Common Sense
What Republicans can learn from Warren Buffett Nov. 1, 2005: Vol. 1, Issue No. 44 IN THE NEWS US Death Toll in Iraq Reaches 2,000 BAGHDAD, Iraq (CNN)--The U.S. military death toll in Iraq reached 2,000 Tuesday with the reports of three new deaths, and President Bush prepared the nation for more casualties, saying the "defense of freedom is worth our sacrifice. --CNN.com, Oct. 26, 2005 Miers Withdraws Nomination President George W. Bush's nominee for the U.S. Supreme Court, White House counsel Harriet Miers, abruptly withdrew from consideration on Thursday after mounting criticism from the right and the left about her
November 2005 From Denny Hatch's Business Common Sense
What Republicans can learn from Warren Buffett Nov. 1, 2005: Vol. 1, Issue No. 44 IN THE NEWS US Death Toll in Iraq Reaches 2,000 BAGHDAD, Iraq (CNN)--The U.S. military death toll in Iraq reached 2,000 Tuesday with the reports of three new deaths, and President Bush prepared the nation for more casualties, saying the "defense of freedom is worth our sacrifice. --CNN.com, Oct. 26, 2005 Miers Withdraws Nomination President George W. Bush's nominee for the U.S. Supreme Court, White House counsel Harriet Miers, abruptly withdrew from consideration on Thursday after mounting criticism from the right and the left about her
Breeze Through Airport Security! (Hopefully.)
June 2005 From Denny Hatch's Business Common Sense
For Steve Brill and harried airline passengers, this could be really big On October 27, 2001, I took a taxi to Philadelphia's 30th Street Station and boarded a train to Chicago for a direct marketing convention. In the aftermath of 9/11, I was not afraid to fly. Rather, I had heard horror stories about travelers spending four hours dealing with airport security and even then missing their flights. I figured low-key down time on an overnight train was better than eight hours of high tension at PHL and ORD. While on the train, I wrote a piece for Target Marketing magazine's Web site saying
June 2005 From Denny Hatch's Business Common Sense
For Steve Brill and harried airline passengers, this could be really big On October 27, 2001, I took a taxi to Philadelphia's 30th Street Station and boarded a train to Chicago for a direct marketing convention. In the aftermath of 9/11, I was not afraid to fly. Rather, I had heard horror stories about travelers spending four hours dealing with airport security and even then missing their flights. I figured low-key down time on an overnight train was better than eight hours of high tension at PHL and ORD. While on the train, I wrote a piece for Target Marketing magazine's Web site saying
A Global Vision
May 2003 From Target Marketing
How Getty Images Takes Full Advantage of the Promise of the Internet By Lisa Yorgey Lester A picture can convey a meaning or thought without a single word spoken or written. Add the ability to transfer digital images around the world via the Internet, and the result is a product that crosses borders, transcends language barriers, and is ideal for global e-commerce. Getty Images, a Seattle-based imagery company, is taking full advantage of the global reach of the Internet. Founded by Mark Getty and Jonathan Klein in 1995, Getty Images creates, preserves and markets still and moving images for use in multiple media—including
May 2003 From Target Marketing
How Getty Images Takes Full Advantage of the Promise of the Internet By Lisa Yorgey Lester A picture can convey a meaning or thought without a single word spoken or written. Add the ability to transfer digital images around the world via the Internet, and the result is a product that crosses borders, transcends language barriers, and is ideal for global e-commerce. Getty Images, a Seattle-based imagery company, is taking full advantage of the global reach of the Internet. Founded by Mark Getty and Jonathan Klein in 1995, Getty Images creates, preserves and markets still and moving images for use in multiple media—including
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