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Found 13 item(s)September 8, 2011 From Direct Marketing Association
The Direct Marketing Association (DMA), in collaboration with a consortium of innovative marketing companies, has launched the first-ever Center for Accountable Marketing (CAM) headquartered in Sunnyvale, California. Alexandra Morehouse, a seasoned marketing professional with leadership experience at American Express, Charles Schwab & Co., Ancestry.com, and most recently Chief Marketing Officer...
March 8, 2011 From Denny Hatch's Business Common Sense
In the spring of 2010, U.S. Army Pfc. Bradley Manning, serving with the 10th Mountain Division in Iraq, hacked into U.S. Government computers and allegedly downloaded almost 750,000 military and diplomatic documents.
All of them were confidential—and many classified in various categories of “eyes only” and “secret”—that would not only prove embarrassing to American and foreign diplomats, but also could put at risk the lives of American and indigenous operatives in war zones and sensitive posts around the world.
Pfc. Manning allegedly handed over this massive trove of internal state secrets to a shadowy, gaunt 6-foot-2 Australian agitator—Julian Assange, proprietor of the notorious information sieve, WikiLeaks.com.
When Assange and his cohorts at WikiLeaks began releasing this sensational material to the media, they professed indignation and outrage at the theft. Whereupon newspapers and 200 websites published the stuff (in the interests of “transparency”), gleefully dumping a bucket of gore all over the diplomatic and military people and organizations of countries all around the globe.
Julian Assange is now in a desperate struggle with British authorities to avoid extradition to Sweden where he faces rape charges. A Swedish jail is not a pleasant prospect. However, his real fear is that Sweden will turn him over to U.S. authorities.
For the past seven months, Pfc. Manning has been held in a Marine brig in Quantico, Va., where is kept in solitary confinement for 23 hours a day with little exercise, no possessions and very limited contact with the outside world.
With 22 new counts against Pfc. Manning reported last week, the federal government threw down the gauntlet:
ADDITIONAL CHARGE I: VIOLATION OF THE UCMJ. ARTICLE 104.
THE SPECIFICATION: In that Private First Bradley E. Manning, U.S. Army, did, at or near Contingency Operating Station Hammer, Iraq, between on or about 1 November 2009 and on or about 27 May 2010, without proper authority, knowingly give intelligence to the enemy, through indirect means.
Giving intelligence to the enemy is capital offence.
Is a very bruised and angered U.S. government setting the stage for trials that would put Pfc. Bradley Manning and Julian Assange in front of firing squads?
In terms of our lives and careers, this grand theft and leak of sensitive information has huge ramifications for everyone in the private sector—hiring practices, safeguarding of company secrets and who has access to them.
How hack-proof is your confidential data?
Who has access to the most sensitive data in your organization?
Who hired those people and what might be their personal agendas?
Remember, once something is out on the Internet, it’s there for your lifetime and beyond.
June 1, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
January 2008 From Denny Hatch's Business Common Sense
Most consumers know that their buying and bill-paying habits are closely monitored by the three great credit rating agencies: Equifax, Experian and TransUnion. What is less understood is the highly complex algorithm of scoring—taking all that bill-paying data on an individual and determining the chances that he or she will fail to pay a credit card charge or default on a loan. The dollar amount of credit extended and the Annual Percentage Rate (APR) charged are pinned to a consumer’s score. The unquestioned master of scoring alchemy is Fair Isaac, on whom some of the blame for the sub-prime crash—and perhaps the coming
November 2006 From Denny Hatch's Business Common Sense
For years, I had known of the great painting The Gross Clinic, by 19th century artist Thomas Eakins, that was housed in one of Philadelphia’s many obscure museums. In 10 years of living in Philadelphia, I’d never seen it. Finally, when it came to the Philadelphia Museum of Art as part of the 2001-2002 exhibition, “Thomas Eakins: American Realist,” I was able to spend time with it. It is a beauty (see the illustration at the end of this article)—a monumental work described by the Inquirer art critic Edward J. Sozanski “as the greatest work by the city’s most famous and talented artist. Any
August 2006 From Denny Hatch's Business Common Sense
The dry test is a beautiful thing. If you have an itch to start a magazine, two ways exist to scratch that itch: 1. Dry test. Spend $100,000 to find a universe of likely subscribers, create a direct mail package that makes your magazine so real that people believe it exists, offer three issues free, and see if anybody responds. You won’t know retention, which only comes after the publication has started and readers either love it or are ho-hummed by it. But a dry test will let you see if your idea fogs the mirror. 2. Spend millions starting a magazine and hope someone buys it. A
June 2006 From Denny Hatch's Business Common Sense
The Bush Administration is being terribly hurt by the media. The Government Accountability Office issued a report in January 2006 stating that the current administration in Washington spent $1.6 billion on public relations over 2-1/2 years. Of that, $1.1 billion was for military recruitment. That leaves $500 million for image building. Yet the president’s job approval rating is in the mid- to low 30s. What’s gone wrong? Dwight Eisenhower, Master of PR If you saw George C. Scott in “Patton,” you will recall the slapping scene. Patton, visiting grievously wounded and dying soldiers in a field hospital in Sicily, came upon Pvt. Charles H. Kuhl of the 26th Infantry
October 2004 From Target Marketing
Playing by the old rules—and winning big. In 1981, Beth O’Rorke had been out of work for three months after spending a year as circulation manager for a start-up magazine called Prime Time, which had run out of money. Robert Cohn of the PDC circulation modeling consultancy steered O’Rorke to The Economist, a British magazine that needed someone to take charge of its direct mail, which she could do in her sleep. On her way to the interview with circulation director Peter Kennedy, O’Rorke bought a copy of the publication at a 42nd Street newsstand and blinked in disbelief. Here was a skinny little
October 2004 From Target Marketing
A great tragedy of modern business was to allow the World Wide Web to become advertising-drive rather than information-driven. Users should pay for the incredibly valuable information and entertainment it provides. I receive The Wall Street Journal in hard copy daily. As a result, I am eligible to get the publication online for $39 a year. Included in that subscription is access to the Dow Jones-Reuters-Factiva archive—a monumental collection of data going back 10 years from a thousand media sources in 118 countries and 22 languages. Type in a subject, and Factiva gives you dozens of articles—the publications in which they appeared, the date,
November 2002 From Target Marketing
U.S. Marketers still have room to grow in global markets; they just need to rethink their strategy. By Lisa Yorgey Lester Press headlines have led many U.S. direct marketers to believe international direct marketing is all doom and gloom. But quite the opposite is true. Despite the reluctance of many companies to take the risk associated with global expansion, direct marketers have continued to achieve higher response rates abroad. What's more, new trade agreements will open untapped and underserved markets for U.S. exports. As direct marketing began to grow worldwide in the 1990s, it became a new avenue of expansion for U.S. mailers. As
July 2001 From Target Marketing
By Kate Mason Imagine a typical American golfer. Do you picture an older gentleman playing a pristine, private course, donning plaid pants, while deepening his perpetual, George Hamilton-inspired tan? If so, think again. Who They Are Perhaps surprisingly, the average age of the some 26.4 million U.S. golf enthusiasts is 39 years, and 75 percent of active golfers play on public, not private, courses. "There is a perception that golf has been a game for older, retired men," says Judy Thompson, director of media relations, National Golf Foundation. "But while the typical golfer is male, the average age has been fairly young
May 2001 From Target Marketing
By Alicia Orr, Editor in Chief, Target Marketing think you know a person by what she buys? Think again. I for one appear on the subscriber files of publications from House & Garden and Vogue to Fortune, The Wall Street Journal and Dog Fancy. An avid catalog and Web shopper, lately I've bought furniture, household goods, gifts, kids' clothes and baby items. I also shop the 'Net for books and music (recent CD purchases include the Backstreet Boys, Dave Matthews Band and Faith Hill). Plus, my husband and I like to research and book vacations online. So who am I? Can you tell
October 2000 From Target Marketing
by Denny Hatch If any organization has put a stamp on modern direct mail, it's not the U.S.Postal Service, but rather the recently retired, two-man creative team of Pittsburgh-born freelance copywriter Bill Jayme and Finnish designer Heikki Ratalahti. In a four-decade partnership, their stylish direct mail solicitations launched some three dozen magazines including New York, Smithsonian, Bon Appetit, Food & Wine, Cooking Light, Air & Space, Louis Rukeyser's Wall Street, Worth, Saveur, Tufts Nutrition Letter, Mother Jones and the Harvard Medical School Health Letter. In their heyday, Jayme-Ratalahti had a five-month queue of publishers and circulation managers, hats in hand, ready to pony
