Search results for Staples
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Found 19 item(s). Displaying 1-15
March 2011 From Target Marketing
For direct marketers, reputationis a key influencer in getting people to act. Your reputation is a part of your direct marketing offer. Your offer is everything you are willing to give in exchange for response.
December 15, 2010 From Tipline
Email marketing managers face an increasingly hostile environment when sending messages to their subscribers. However, following the best opt-in and list management practices doesn’t always insure email deliverability.
November 2010 From Target Marketing
Instead of wasting a company's precious resources—time, energy and enthusiasm—dithering, I encourage clients to put that energy into "thinkering" and tinkering with this simple exercise from my BrandAbout process.
August 4, 2010 From Tipline
Although there are many drivers of overall campaign success, four factors with significant untapped ROI potential are de-duplication, predictive analytics, enterprise campaign testing strategy and inclusion of referral metrics.
March 12, 2010 From Direct Magazine
Staples, the office supplies giant, has launched a new commercial Web site StaplesAdvantage.com (www.staplesadvantage.com) aimed specifically at business customers. According to Marci Grebstein, vice president B-to-B marketing and e-commerce at Staples, these include companies range from small businesses to the Fortune 1000, in markets such as education, healthcare and pharmaceutical,...
June 2009 From Target Marketing
Online affiliate marketing has evolved into a “love it or hate it” strategy, leaving many marketers torn. How can marketers work to grow affiliate-related revenue, new customers and leads in a world that’s already decided “fewer affiliates are better”? A few bold voices are suggesting a Renaissance in this tried-and-true strategy.
Personality Included
May 2009 From Target Marketing
Brand is king in the realm of securing customers and creating loyalty, which can save your bottom line in this down economy. Brand goes far beyond logos and taglines—it lies within your customer’s perception of your product or service. Whether you are aware of it or managing it, every point of contact with the customer defines and reinforces your brand—from the way you answer the phones, to the appearance and manner of your sales force, to the cover of your catalog and the landing page of your Web site.
May 2009 From Target Marketing
Brand is king in the realm of securing customers and creating loyalty, which can save your bottom line in this down economy. Brand goes far beyond logos and taglines—it lies within your customer’s perception of your product or service. Whether you are aware of it or managing it, every point of contact with the customer defines and reinforces your brand—from the way you answer the phones, to the appearance and manner of your sales force, to the cover of your catalog and the landing page of your Web site.
October 2008 From Target Marketing
Imagine always being the bearer of bad news. Day in, day out, consistently reminding friendly clients that the worst is yet to come-accidents, floods, fires, even death. Insurance agents have it kind of rough.
Luckily, the nature of the beast means this sector is extremely open to products and services that make winning clients that much easier. Their wares might give new meaning to the term, "hard sell," but that doesn't mean their 9 to 5 has to be difficult, too.
July 2008 From Target Marketing
Open. It’s not just the sign on a retail shop door—it’s an imperative and a state of mind for consumers. The successful open brand must operate under a new set of rules, embracing social Web-empowered consumers and their impact on the digital landscape, brands and each other. Who are these new consumers? According to the Resource Interactive iCitizen Motivational Study conducted with Harris Interactive, they represent 86 percent of the online population and are defined by their online behaviors and motivations. In addition to the three core behaviors of shopping, researching and self-servicing, three new social behaviors have emerged—creating, sharing and influencing.
Nuts & Bolts: Stats
June 2008 From Target Marketing
65% The increase in blogging posts on sustainability issues between Q1 2007 and Q2 2007. On the retail front, most discussions in November 2007 related to recycling initiatives run by major brands like Staples, Nike, Best Buy, Circuit City, etc. Source: Umbria, “Greenfield or Minefield” webinar, January 2008
June 2008 From Target Marketing
65% The increase in blogging posts on sustainability issues between Q1 2007 and Q2 2007. On the retail front, most discussions in November 2007 related to recycling initiatives run by major brands like Staples, Nike, Best Buy, Circuit City, etc. Source: Umbria, “Greenfield or Minefield” webinar, January 2008
3 Multichannel Trigger Campaigns That Work
April 2008 From Tipline
Multichannel trigger marketing uses customer behaviors (internal triggers) and outside factors, such as seasons and life-cycle data (external triggers), to develop timely, relevant, one-to-one communications. Trigger marketing campaigns take advantage of both print and online vehicles to encourage a specific consumer response. As 100 percent variable digital presses come online, and complete personalization becomes a reality, marketers are applying new technologies to proven direct marketing tactics and developing integrated trigger campaigns. Below, expert trigger marketers share their successful campaigns. 1. Affinity Mail and E-mail Programs Using a recent purchase, online wish list or site’s browsing history, marketers can trigger an affinity campaign to cross-sell
April 2008 From Tipline
Multichannel trigger marketing uses customer behaviors (internal triggers) and outside factors, such as seasons and life-cycle data (external triggers), to develop timely, relevant, one-to-one communications. Trigger marketing campaigns take advantage of both print and online vehicles to encourage a specific consumer response. As 100 percent variable digital presses come online, and complete personalization becomes a reality, marketers are applying new technologies to proven direct marketing tactics and developing integrated trigger campaigns. Below, expert trigger marketers share their successful campaigns. 1. Affinity Mail and E-mail Programs Using a recent purchase, online wish list or site’s browsing history, marketers can trigger an affinity campaign to cross-sell
April 2008 From Target Marketing
I have always been a cheerleader for the underdogs. They just plain try harder. This is why I favor companies like Caribou Coffee over Starbucks, Frontier Airlines over United Airlines, Ben & Jerry’s over Breyers and Chipotle over McDonald’s. Not only do these “underdogs” try harder, but they also seem more comfortable in their own brand skins. They are original. They are daring. They are independent thinkers. They are the real deal. Is your brand the real deal? I bet your customers know the answer. Stand Out from the Crowd As you look at the vast choices of products and services customers have today,
When and If to Pull Your Ads
April 2007 From Denny Hatch's Business Common Sense
Don Imus—and his producer, Bernard McGuirk—have a long history of using the airwaves for sexism, racism, gay bashing and borderline slander of people and organizations that crossed them or whom they simply found to be irritating. Management would wince, but always give Imus a pass, because of the gorgeous lucre he brought in annually—a reported $22 million to CBS Radio and $8 million for MSNBC. When he stepped over the line with his gratuitous slur of the Rutgers women’s championship basketball team, Imus was suspended for two weeks by MSNBC and CBS radio, which carried him on more than 60 stations. The CEOs figured
April 2007 From Denny Hatch's Business Common Sense
Don Imus—and his producer, Bernard McGuirk—have a long history of using the airwaves for sexism, racism, gay bashing and borderline slander of people and organizations that crossed them or whom they simply found to be irritating. Management would wince, but always give Imus a pass, because of the gorgeous lucre he brought in annually—a reported $22 million to CBS Radio and $8 million for MSNBC. When he stepped over the line with his gratuitous slur of the Rutgers women’s championship basketball team, Imus was suspended for two weeks by MSNBC and CBS radio, which carried him on more than 60 stations. The CEOs figured
January 2007 From Denny Hatch's Business Common Sense
The 139-word Bloomberg News release—that Pinnacle Entertainment is selling shares for casino funding—ends on a sour note. Pinnacle lost out in its bid for a slot machine parlor in Philadelphia to the proprietors of the largest casino complex in the world, Foxwoods, which is owned and operated by Connecticut’s Mashantucket Pequot tribe. The new Foxwoods Casino—slot machines only—that won the license, will be sited on the west bank of the Delaware River, roughly 1-1/2 miles from our 1817 row house in South Philadelphia. My neighbor, novelist-actor Steve Zettler, wrote a letter to The Philadelphia Inquirer that oozed sanctimony. “It goes beyond the obvious
October 2006 From Target Marketing
When you read studies showing average e-mail open and clickthrough rates, do you compare your own results to these statistics with glee or chagrin? In either case, you have the opportunity to improve your results if you put a laser-like focus on your audience members. Give them content and offers they want, and you have a better chance of engaging them. The best e-mail marketing campaigns inject elements designed to stimulate interest and encourage interactivity. In short, they delight and engage readers. And, if your recipients feel this way about your program, they will be with you for the long haul. They’ll be much more
