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Found 53 item(s). Displaying 1-15
6 Best Uses of Predictive Analytics for Cross-Sells and Upsells
February 8, 2012 From Today @ Target Marketing
Predictive analytics can help marketers upsell and cross-sell products to customers. But the key word in that sentence is “customers.” Different divisions handling different channels or various departments in charge of various products can cause problems for customers if companies decide to organize data based on those guidelines alone when creating predictive models.
February 8, 2012 From Today @ Target Marketing
Predictive analytics can help marketers upsell and cross-sell products to customers. But the key word in that sentence is “customers.” Different divisions handling different channels or various departments in charge of various products can cause problems for customers if companies decide to organize data based on those guidelines alone when creating predictive models.
Customer-Preferred Marketing: Data Predicts What Channels to Use Next (2011 InterACT! Virtual Show session)
December 1, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Subscribers still welcome...
December 1, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Subscribers still welcome...
Customer-Preferred Marketing: Data Predicts What Channels to Use Next (2011 InterACT! Virtual Show session)
December 1, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Subscribers still welcome...
December 1, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Subscribers still welcome...
Calvin Klein QR Code Campaign (2011 InterACT! Virtual Show session)
December 1, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
In order to...
December 1, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
In order to...
Calvin Klein QR Code Campaign (2011 InterACT! Virtual Show session)
December 1, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
In order to...
December 1, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
In order to...
October 3, 2011 From Home Page
The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2012-2013. The terms of office commenced at DMA’s Annual Business Meeting, which was held Sunday, Oct. 2 at the Fairmont Hotel in Boston, Mass.
When Disaster Strikes: Handling and Retaining All Those New Donors - As seen during the 2011 FundRaising Success Virtual Conference & Expo
May 19, 2011 From Webinars & Virtual Events
May 19, 2011 From Webinars & Virtual Events
In this session, originally broadcast as part of the 2011 FundRaising Success Virtual Conference & Expo we learned that situations like natural disasters can bring
...
August 13, 2010 From PR Newswire
IBM (NYSE: IBM) and Unica Corporation (Nasdaq: UNCA) today announced they have entered into a definitive agreement for IBM to acquire Unica in a cash transaction at a price of $21 per share, or at a net price of approximately $480 million, after adjusting for cash. A publicly held company...
May 5, 2010 From Home Page
InfoTrends and North American Publishing Company (NAPCO) will welcome Loren Grossman, Global Chief Strategy Officer at RAPP, as a keynote speaker for the InterACT! Conference scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.
The New Direct Mail List Frontier: Online-Generated Leads
March 3, 2010 From Tipline
As the number of rented names sourced from direct mail has dwindled during the recession, one source of growing list volume is online-generated leads with postal mailing list addresses.
March 3, 2010 From Tipline
As the number of rented names sourced from direct mail has dwindled during the recession, one source of growing list volume is online-generated leads with postal mailing list addresses.
Archive Observations: Tell Donors What You Do
October 23, 2008 From Inside Direct Mail Weekly
Nonprofits can reassure donors that their money is being spent well by using good teasers to call attention to budgeting efforts. In July, Make-A-Wish Foundation (Archive code #613-183464-0807) tells its target to "Look inside for our Report Card!" In the #10 envelope is a two-panel insert with pie charts breaking down expenses and funding sources, as well as a few statistics on the group's progress in helping children across the country. Telling the story of a sick child in the letter adds a heartfelt tug at the pursestrings. USA for UNHCR welcomes a new donor with the copy, "Here's what your recent donation is accomplishing," in large type on its 6" x 9-1/2" outer. The six-page newsletter inside highlights the agency's activities in assisting refugees around the world (Archive code #605-703402-0807).
October 23, 2008 From Inside Direct Mail Weekly
Nonprofits can reassure donors that their money is being spent well by using good teasers to call attention to budgeting efforts. In July, Make-A-Wish Foundation (Archive code #613-183464-0807) tells its target to "Look inside for our Report Card!" In the #10 envelope is a two-panel insert with pie charts breaking down expenses and funding sources, as well as a few statistics on the group's progress in helping children across the country. Telling the story of a sick child in the letter adds a heartfelt tug at the pursestrings. USA for UNHCR welcomes a new donor with the copy, "Here's what your recent donation is accomplishing," in large type on its 6" x 9-1/2" outer. The six-page newsletter inside highlights the agency's activities in assisting refugees around the world (Archive code #605-703402-0807).
4 E-mail Marketing Trends Taking Shape
July 2008 From Tipline
As Tom Goosmann, chief creative officer of New York-based agency True North Inc., said in his luncheon keynote address at this year’s DM Days New York Conference & Expo, two years ago some marketers didn’t know a “MyFace” from a “Spacebook.” Now, more marketers are busy Twittering away while they digg, del.ici.ous and reddit press releases, articles and blogs to add to their companies’ e-mail marketing and e-commerce efforts. And as the online environment continues to shift shape, the e-mail channel is expected to evolve to better serve consumers’ and business professionals’ interaction preferences. With inbox advertising avoidance on the rise, experts predict that
July 2008 From Tipline
As Tom Goosmann, chief creative officer of New York-based agency True North Inc., said in his luncheon keynote address at this year’s DM Days New York Conference & Expo, two years ago some marketers didn’t know a “MyFace” from a “Spacebook.” Now, more marketers are busy Twittering away while they digg, del.ici.ous and reddit press releases, articles and blogs to add to their companies’ e-mail marketing and e-commerce efforts. And as the online environment continues to shift shape, the e-mail channel is expected to evolve to better serve consumers’ and business professionals’ interaction preferences. With inbox advertising avoidance on the rise, experts predict that
February 2008 From Denny Hatch's Business Common Sense
I have a huge file on the European Union and the myriad ways bureaucrats in Brussels insinuate themselves and their personal agendas into every facet of business and life. They dictate what can and cannot be done in terms of work rules, consumer marketing, competition, the media, nannies, light bulbs, data and so much more. In November, the EU issued a directive on noise abatement that included how loud symphony orchestras are allowed to play. Last week I read the story of how the state of Pennsylvania wants to shut down the thriving eBay auction business of single mom Mary Jo Pletz, which enables
Two Tips for Data-Driven ROI
January 2008 From Tipline
The one-size-fits-all marketing mentality is losing steam as personalization proves profitable. In an age of segmentation, treating all of your customers as one homogenous group is a recipe for disaster; you may risk losing valuable customers, says KnowledgeBase Marketing VP and Solutions Architect Arthur Middleton Hughes. Existing loyal customers are more profitable than new or disloyal customers simply looking for bargains. Determining who those loyal customers are and marketing to them based on database details is the best way to build and retain a strong, ROI-driven customer base. Consider the following database-building tactics: # 1. Equitable Distribution. To build and maintain loyalty you need
January 2008 From Tipline
The one-size-fits-all marketing mentality is losing steam as personalization proves profitable. In an age of segmentation, treating all of your customers as one homogenous group is a recipe for disaster; you may risk losing valuable customers, says KnowledgeBase Marketing VP and Solutions Architect Arthur Middleton Hughes. Existing loyal customers are more profitable than new or disloyal customers simply looking for bargains. Determining who those loyal customers are and marketing to them based on database details is the best way to build and retain a strong, ROI-driven customer base. Consider the following database-building tactics: # 1. Equitable Distribution. To build and maintain loyalty you need
Arthur Middleton Hughes To Present What’s Working NOW! Webinar On How To Do Effective Database Marketing
January 2008 From White Papers and Sponsored Content
Columbus, OH: January 9, 2007 - Training and development firm Working NOW! is teaming with Conference Call University and DM2-DecisionMaker to present an online training session on today’s best practices in database marketing. Preeminent database marketing expert Arthur Middleton Hughes will be the instructor. The program will take place on Tuesday, January 22 from 11:30 AM until 1:00 PM EST (17:30 - 19:00 GMT). Hughes, Founder of The Database Marketing Institute, vice president/ Solutions Architect for KnowledgeBase Marketing and author of seven books on database marketing, will present an educational module entitled How To Outgrow and Outprofit Your Competition: 7 “Musts” For Database Marketing Success.
January 2008 From White Papers and Sponsored Content
Columbus, OH: January 9, 2007 - Training and development firm Working NOW! is teaming with Conference Call University and DM2-DecisionMaker to present an online training session on today’s best practices in database marketing. Preeminent database marketing expert Arthur Middleton Hughes will be the instructor. The program will take place on Tuesday, January 22 from 11:30 AM until 1:00 PM EST (17:30 - 19:00 GMT). Hughes, Founder of The Database Marketing Institute, vice president/ Solutions Architect for KnowledgeBase Marketing and author of seven books on database marketing, will present an educational module entitled How To Outgrow and Outprofit Your Competition: 7 “Musts” For Database Marketing Success.
