Found 48 item(s). Displaying 1-15
Inside the Recycling Tub: Catalogs & Direct Mail, Post-Consumer
February 6, 2012
From Chet Dalzell
The year was 1990. Earth Day turned 20 years old. The darling book that year was
50 Simple Things You Can Do to Save the Earth. Its author's top recommendation was "Stop Junk Mail." The book was a "cultural phenomena," as one reviewer recalled, selling more than 5 million copies in all.
Postal Service Cuts Will Slow First-Class Mail
December 6, 2011
From The New York Times
Unprecedented cuts by the financially struggling United States Postal Service will slow delivery of first-class mail beginning in the spring and, for the first time in 40 years, eliminate the chance for stamped letters to arrive the next day.
The estimated $3 billion in...
DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
November 8, 2011
From Home Page
The Direct Marketing Association (DMA) is disappointed that the United States Postal Service (USPS) has told the Postal Regulatory Commission (PRC) that it will pursue its request for exigent (above inflation) postage increases. These increases would be in addition to the now-scheduled 2.1 percent increase that becomes effective Jan. 22, 2012.
USPS’ Selling of Addresses a Privacy Concern?
October 14, 2011
From The Atlanta Journal-Constitution
Some days, after a short walk to the mailbox, it seems junk mail is the only thing keeping the United States Postal Service in business. For years, the cash-strapped agency has provided the addresses of customers to direct-mail marketers, an apparent violation of the federal Privacy ...
DMA Presents 2011 International ECHO Awards During DMA 2011 in Boston
October 5, 2011
From Home Page
The Direct Marketing Association (DMA) last night presented its 2011 International ECHO Awards during a ceremony hosted by standup comic Greg Proops. DMA presented a total of 80 ECHO Awards to multichannel direct marketing campaigns from all over the globe.
Postal Service Is Nearing Default as Losses Mount
September 6, 2011
From The New York Times
The United States Postal Service has long lived on the financial edge, but it has never been as close to the precipice as it is today: the agency is so low on cash that it will not be able to make a $5.5 billion payment due this...
The Post Office Nears Collapse
May 26, 2011
From BusinessWeek
The problems of the USPS are just as big. It relies on first-class mail to fund most of its operations, but first-class mail volume is steadily declining—in 2005 it fell below junk mail for the first time. This was a significant milestone. The USPS needs three pieces...
Combined Mailings of Standard Mail and Periodicals Flats
March 1, 2011
From Federal Register
The Postal Service is revising Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM[supreg]) 705.14 and 708.1.1 to provide a new option for mailers to combine Standard
Mail[supreg] flats and Periodicals flats within the same bundle, when placed on pallets, and to combine bundles of...
Plan to Retain
November 2010
From Target Marketing
Regardless of channel perspective, converting new customers into repeat customers remains the most valuable contact strategy method available for marketers.
Keeping It Real
November 2010
From Target Marketing
Real direct marketers aren't driven by any one type of media, award-winning messaging or misgivings about changes in technology.
Senator Collins says no way to postage rate hike
August 10, 2010
From Washington Post
Postal regulators will meet Tuesday to start considering a U.S. Postal Service request to raise first class stamp prices to 46 cents and other postage rates beyond the rate of inflation. Sen. Susan Collins (R-Maine). But the senator who coauthored the law allowing USPS to file what's called an "exigent...
Postal Service Ends Third Quarter With $3.5 Billion Loss
August 5, 2010
From PR Newswire
The U.S. Postal Service ended the third quarter of fiscal year 2010 (April 1 – June 30) with a net loss of $3.5 billion, compared with a net loss of $2.4 billion for the same quarter last year. Third-quarter mail volume totaled 40.9 billion pieces – down approximately 700 million...
‘Affordable Mail Alliance’ of Publishers Forms to Fight USPS Hikes
July 8, 2010
From MinOnline
From catalog makers to magazine publishers and direct mailers, the battle is now joined over the proposed rate increases for U.S. mail. American Media, Condé Nast, ESPN, Hearst, the Magazine Publishers Association, Publishers Clearing House and Time Inc. are among the companies that have formed the Affordable Mail Alliance this...