Search results for Advertising Age
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Found 17 item(s). Displaying 1-15
February 7, 2012 From Ad Age
Social commentary about ads alone topped the entire 2011 Academy Awards. 1. Bluefin Labs has so far tracked more than 12.2 million social-media comments during and after Super Bowl XLVI, primarily on Twitter and Facebook. That's a 578 percent increase over the total Bluefin tracked last year (1.8 million). 2. Twitter,...
August 24, 2011 From ClickZ
Federal Trade Commission member J. Thomas Rosch expressed skepticism about self-regulatory initiatives and said the agency is not yet ready to endorse a do-not-track mechanism or advise Congress on privacy legislation....
May 25, 2011 From Tipline
On June 20-21, the DMA conference formerly known as DM Days New York will relaunch as All For One: The Integrated Marketing Summit (still presented by DM Days). Target Marketing caught up with DMA CEO Larry Kimmel to talk about the shifts in the industry that drove that change, what he sees happening in "contemporary direct marketing," and what direct marketers need to do differently to prosper in this shifting environment.
5 Habits of Highly Successful Marketers
May 18, 2011 From Tipline
In the recently published "Profiles in Marketing Excellence," author and marketer Pamela Lockard interviewed 25 top marketers—including our own Denny Hatch—to discover what common traits made them successful. These are five habits that she found these experts shared, with quotes from the book about how those qualities changed their careers.
May 18, 2011 From Tipline
In the recently published "Profiles in Marketing Excellence," author and marketer Pamela Lockard interviewed 25 top marketers—including our own Denny Hatch—to discover what common traits made them successful. These are five habits that she found these experts shared, with quotes from the book about how those qualities changed their careers.
April 18, 2011 From PostalReporter News Blog
USPS filed on Friday a notice to the Postal Regulatory Commission to test market "Mail Works Guarantee." Here are excerpts from the notice: "The top advertisers in America represent $90 Billion in total expenditures for media advertising. The USPS share is currently 3.1% or about...
March 4, 2011 From Deliver Magazine
Where’d John Doe go? That’s what many marketers will be asking when the U.S. Census Bureau releases the results of its 2010 census this summer. Be prepared to see some major demographic shifts, says demographic trends analyst Peter Francese, chief among them the absence of the “average American.”...
Claim Your Birthright
May 2009 From Target Marketing
Where did this buzz phrase “measurable marketing” come from? The discipline of interacting with prospects and customers directly to make sales and gather data to inform future marketing contact has been called direct marketing since it was coined back in 1967 by advertising legend Lester Wunderman.
May 2009 From Target Marketing
Where did this buzz phrase “measurable marketing” come from? The discipline of interacting with prospects and customers directly to make sales and gather data to inform future marketing contact has been called direct marketing since it was coined back in 1967 by advertising legend Lester Wunderman.
Jonathan Salem Baskin on Why Branding Only Works on Cattle
January 7, 2009 From Tipline
Enthusiastic from the beginning of our conversation to the end, it was clear that Jonathan Salem Baskin didn't write a book to pad his résumé or sell a product. He wrote a book because he had something—actually, many groundbreaking things, some of which will ruffle some feathers of many brand marketers—to say.
January 7, 2009 From Tipline
Enthusiastic from the beginning of our conversation to the end, it was clear that Jonathan Salem Baskin didn't write a book to pad his résumé or sell a product. He wrote a book because he had something—actually, many groundbreaking things, some of which will ruffle some feathers of many brand marketers—to say.
August 2008 From Target Marketing
How important is the offer in B-to-B marketing?
Answer: Very. I have seen numerous tests in which a simple change of offer has increased the response rate by 25 percent to 900 percent-dramatically improving return on marketing dollars. The best of these B-to-B offers share six common characteristics, and to lift your response rates, your offers should, too.
The Incompetence of General Ad Agencies
October 2007 From Denny Hatch's Business Common Sense
This was a banner week for marketers and their ad agencies crying HELP! The New York Times and The Wall Street Journal ran long stories about the inability of Web advertisers to determine whether their ads were effective or not. I have spent 45 years in the world of direct marketing, a discipline that is able to measure results down to a gnat’s eyebrow—whether it be mail, space. TV, radio, telephone or the Web. Our feedback comes directly from those to whom we advertise. Yet the world of general agencies has somehow conned the dumb little yuppie MBA corporate brand managers into believing that it’s okay
October 2007 From Denny Hatch's Business Common Sense
This was a banner week for marketers and their ad agencies crying HELP! The New York Times and The Wall Street Journal ran long stories about the inability of Web advertisers to determine whether their ads were effective or not. I have spent 45 years in the world of direct marketing, a discipline that is able to measure results down to a gnat’s eyebrow—whether it be mail, space. TV, radio, telephone or the Web. Our feedback comes directly from those to whom we advertise. Yet the world of general agencies has somehow conned the dumb little yuppie MBA corporate brand managers into believing that it’s okay
Two Industries That Dis Paying Customers
July 2007 From Denny Hatch's Business Common Sense
A couple of weeks ago, I read that the final article by David Halberstam, who was killed in an automobile crash outside San Francisco on April 23, was available on the Vanity Fair Web site. As a long-time customer and admirer of Halberstam’s work, I wanted to read it. I found “The History Boys” and downloaded it for free. It was scheduled to appear in the August 2007 Vanity Fair and I—a nonsubscriber to the magazine—was able to access it long before it arrived on newsstands or in the mailboxes of paying subscribers. That meant I—a Web junkie—could discuss it at a dinner
July 2007 From Denny Hatch's Business Common Sense
A couple of weeks ago, I read that the final article by David Halberstam, who was killed in an automobile crash outside San Francisco on April 23, was available on the Vanity Fair Web site. As a long-time customer and admirer of Halberstam’s work, I wanted to read it. I found “The History Boys” and downloaded it for free. It was scheduled to appear in the August 2007 Vanity Fair and I—a nonsubscriber to the magazine—was able to access it long before it arrived on newsstands or in the mailboxes of paying subscribers. That meant I—a Web junkie—could discuss it at a dinner
When and If to Pull Your Ads
April 2007 From Denny Hatch's Business Common Sense
Don Imus—and his producer, Bernard McGuirk—have a long history of using the airwaves for sexism, racism, gay bashing and borderline slander of people and organizations that crossed them or whom they simply found to be irritating. Management would wince, but always give Imus a pass, because of the gorgeous lucre he brought in annually—a reported $22 million to CBS Radio and $8 million for MSNBC. When he stepped over the line with his gratuitous slur of the Rutgers women’s championship basketball team, Imus was suspended for two weeks by MSNBC and CBS radio, which carried him on more than 60 stations. The CEOs figured
April 2007 From Denny Hatch's Business Common Sense
Don Imus—and his producer, Bernard McGuirk—have a long history of using the airwaves for sexism, racism, gay bashing and borderline slander of people and organizations that crossed them or whom they simply found to be irritating. Management would wince, but always give Imus a pass, because of the gorgeous lucre he brought in annually—a reported $22 million to CBS Radio and $8 million for MSNBC. When he stepped over the line with his gratuitous slur of the Rutgers women’s championship basketball team, Imus was suspended for two weeks by MSNBC and CBS radio, which carried him on more than 60 stations. The CEOs figured
November 2006 From Denny Hatch's Business Common Sense
The idea that advertising agencies are recommending campaigns based on humor—and marketers are going along with it—is an act of desperation. At the end of this issue is an illustration from an upcoming Campbell’s Soup commercial that urges consumers to “Make some holiday magic.” It depicts the branch of an evergreen tree reaching through an open window and grabbing some green bean casserole. The viewer will think, “My isn’t that cute and clever,” and remember the gag, but not the Campbell Soup. Be well-mannered, but don’t be a clown. People don’t buy from bad-mannered salesmen, and research has shown that they don’t buy from
March 2006 From Target Marketing
Good planning and collaboration with production partners can save you money Postage prices continue to increase, as does the pressure to improve profitability. Direct marketers who depend on traditional printed promotions as one of their most responsive channels are again looking for ways to increase sales and reduce costs. Here’s a look at some of the printing and production techniques available that help trim costs, as well as best practices that can help you take advantage of these techniques. Collaborate With Your Resources “Collaborate with your package designers and writers,” recommends Bill Christensen, a direct response creative and marketing
Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 2005 From Target Marketing
The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1
April 2005 From Target Marketing
The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1
