Search results for Citibank
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May 5, 2010 From Home Page
InfoTrends and North American Publishing Company (NAPCO) will welcome Loren Grossman, Global Chief Strategy Officer at RAPP, as a keynote speaker for the InterACT! Conference scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.
December 21, 2009 From Heather Lloyd-Martin
Every day, companies are jumping on the Twitter bandwagon—and perhaps, yours has done the same. Maybe it's the lure of gaining new followers. Or possibly the attraction comes from all those Twitter success stories circulating the 'Net. Or maybe it's because Twitter takes five minutes to set up and doesn't cost a dime. That's OK, too. The thing is, many brands forget that Twitter is more than having a "who's bigger" follower list or having the ability to Tweet pithy sales pitches.
Mail Activity Highlights: Financial Services
December 5, 2008 From Inside Direct Mail Weekly
Could there be a better time to analyze this sector? With banks failing left and right, a gigantic bailout coming down the pike and increasingly financially anxious prospects, it makes picking through the Who’s Mailing What! Archive’s financial services sector very interesting indeed.
December 5, 2008 From Inside Direct Mail Weekly
Could there be a better time to analyze this sector? With banks failing left and right, a gigantic bailout coming down the pike and increasingly financially anxious prospects, it makes picking through the Who’s Mailing What! Archive’s financial services sector very interesting indeed.
Arthur Middleton Hughes To Present What’s Working NOW! Webinar On How To Do Effective Database Marketing
January 2008 From White Papers and Sponsored Content
Columbus, OH: January 9, 2007 - Training and development firm Working NOW! is teaming with Conference Call University and DM2-DecisionMaker to present an online training session on today’s best practices in database marketing. Preeminent database marketing expert Arthur Middleton Hughes will be the instructor. The program will take place on Tuesday, January 22 from 11:30 AM until 1:00 PM EST (17:30 - 19:00 GMT). Hughes, Founder of The Database Marketing Institute, vice president/ Solutions Architect for KnowledgeBase Marketing and author of seven books on database marketing, will present an educational module entitled How To Outgrow and Outprofit Your Competition: 7 “Musts” For Database Marketing Success.
January 2008 From White Papers and Sponsored Content
Columbus, OH: January 9, 2007 - Training and development firm Working NOW! is teaming with Conference Call University and DM2-DecisionMaker to present an online training session on today’s best practices in database marketing. Preeminent database marketing expert Arthur Middleton Hughes will be the instructor. The program will take place on Tuesday, January 22 from 11:30 AM until 1:00 PM EST (17:30 - 19:00 GMT). Hughes, Founder of The Database Marketing Institute, vice president/ Solutions Architect for KnowledgeBase Marketing and author of seven books on database marketing, will present an educational module entitled How To Outgrow and Outprofit Your Competition: 7 “Musts” For Database Marketing Success.
Beware The Jane Syndrome
November 2007 From Denny Hatch's Business Common Sense
E*Trade and Wachovia are the latest casualties of the subprime debacle—the bundling of bad mortgage obligations and selling them off as individual investment “opportunities” to greedy, senseless suckers. It’s the biggest bust since the Dot-Com Implosion of 2000, where $4 trillion worth of capital evaporated, and harks back to “Tulip Mania” (1636-37) and the South Sea Bubble (1711). How can this utter stupidity be explained? Let’s start with the rarified game of curling and a woman named Jane, whose last name I have mercifully forgotten. What is going on in business is what I call “The Jane Syndrome.” You’ll also find The Jane Syndrome
November 2007 From Denny Hatch's Business Common Sense
E*Trade and Wachovia are the latest casualties of the subprime debacle—the bundling of bad mortgage obligations and selling them off as individual investment “opportunities” to greedy, senseless suckers. It’s the biggest bust since the Dot-Com Implosion of 2000, where $4 trillion worth of capital evaporated, and harks back to “Tulip Mania” (1636-37) and the South Sea Bubble (1711). How can this utter stupidity be explained? Let’s start with the rarified game of curling and a woman named Jane, whose last name I have mercifully forgotten. What is going on in business is what I call “The Jane Syndrome.” You’ll also find The Jane Syndrome
Corporate Strategy Hits My Nabe
October 2007 From Denny Hatch's Business Common Sense
I live in Center City Philadelphia six blocks from Independence Hall. Around the corner is Philly’s hangout for mostly kids—what Gourmet magazine called “raffish South Street.” There you can get tattooed, body pierced, tanned, a fine Philly cheese steak at Jim’s, hear live funky music every night at TLA and foul stand-up routines at a comedy club, buy sex toys at Condom Kingdom, and eat at any of 40 neighborhood restaurants ranging from D+ to A+. If you’re a HOG, you will find Mako’s Retired Surfers Bar & Grill, where you will meet and greet other Harley-Davidson owners from all over the country. Plus,
October 2007 From Denny Hatch's Business Common Sense
I live in Center City Philadelphia six blocks from Independence Hall. Around the corner is Philly’s hangout for mostly kids—what Gourmet magazine called “raffish South Street.” There you can get tattooed, body pierced, tanned, a fine Philly cheese steak at Jim’s, hear live funky music every night at TLA and foul stand-up routines at a comedy club, buy sex toys at Condom Kingdom, and eat at any of 40 neighborhood restaurants ranging from D+ to A+. If you’re a HOG, you will find Mako’s Retired Surfers Bar & Grill, where you will meet and greet other Harley-Davidson owners from all over the country. Plus,
A Look Inside Financial Services Direct Mail
October 2006 From Tipline
Each month, nearly a fifth of the mail collected by the Who’s Mailing What! Archive, a direct mail research service maintained by North American Publishing Co. (parent company to Target Marketing) comes from the financial services sector. With that much volume, the Archive often sees a number of interesting trends pop up among these mailers. Here’s a look at five areas where these mailers had some compelling activity in the first half of 2006. • APRs. Looking at APRs within the credit card sector can yield a number of interesting findings. For example, in the first half of 2006, the dominant APR was 0 percent,
October 2006 From Tipline
Each month, nearly a fifth of the mail collected by the Who’s Mailing What! Archive, a direct mail research service maintained by North American Publishing Co. (parent company to Target Marketing) comes from the financial services sector. With that much volume, the Archive often sees a number of interesting trends pop up among these mailers. Here’s a look at five areas where these mailers had some compelling activity in the first half of 2006. • APRs. Looking at APRs within the credit card sector can yield a number of interesting findings. For example, in the first half of 2006, the dominant APR was 0 percent,
The Decline and Fall of Competent Direct Mail Why credit card mailings are bombing
August 2006 From Denny Hatch's Business Common Sense
I’ve been reading obituaries since the age of 12, fascinated to see how entire lives have been summed up in a few paragraphs. Last week a The New York Times headline about the passing of George Wetherill, 80, described him as an “Expert on Dating of Rocks.” Did dating of rocks mean determining their age? Or did he study people who liked to take rocks out to dinner and a movie? Either way, I wasn’t interested enough in his life and career to read on. Nor am I real interested in people who spend their lives in the credit card business—the delivery of financial nicotine to
August 2006 From Denny Hatch's Business Common Sense
I’ve been reading obituaries since the age of 12, fascinated to see how entire lives have been summed up in a few paragraphs. Last week a The New York Times headline about the passing of George Wetherill, 80, described him as an “Expert on Dating of Rocks.” Did dating of rocks mean determining their age? Or did he study people who liked to take rocks out to dinner and a movie? Either way, I wasn’t interested enough in his life and career to read on. Nor am I real interested in people who spend their lives in the credit card business—the delivery of financial nicotine to
Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 2005 From Target Marketing
The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1
April 2005 From Target Marketing
The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1
Protect Customers From Phish Attacks
March 2005 From Target Marketing
A 2005 report on identity fraud released by the Better Business Bureau and Javelin Strategy & Research challenges the assumption that identity theft is largely an online phenomenon. In cases where the victim knows the identity of the perpetrator and the method used to commit the theft, the majority stemmed from offline criminal activity. In addition, the study claims, research supports the position that instances of identity fraud actually are declining. Other research, from the Anti-Phishing Working Group, (APWG) posits that phishing attacks—where fraudulent spam is used to lead recipients to phony Web sites with the goal of eliciting personal financial information for
March 2005 From Target Marketing
A 2005 report on identity fraud released by the Better Business Bureau and Javelin Strategy & Research challenges the assumption that identity theft is largely an online phenomenon. In cases where the victim knows the identity of the perpetrator and the method used to commit the theft, the majority stemmed from offline criminal activity. In addition, the study claims, research supports the position that instances of identity fraud actually are declining. Other research, from the Anti-Phishing Working Group, (APWG) posits that phishing attacks—where fraudulent spam is used to lead recipients to phony Web sites with the goal of eliciting personal financial information for
Dragon for Dinner?
March 2004 From Target Marketing
Opportunity awaits U.S. marketers willing to explore the world’s underserved markets In times past, intrepid explorers feared falling off the edge of a flat Earth into a nether space full of man-eating dragons and other dangerous unknowns. Today, adventurous marketers rarely fear a fall off the world’s edge or find themselves the main course of a feast, but they do fight their own battles—with the modern dragons of business strategy, campaign development and program execution in unfamiliar locales. Executing programs in the world’s high-potential developing markets represents a direct marketer’s most complex undertaking. Not only must you select the appropriate channel and communication strategy
March 2004 From Target Marketing
Opportunity awaits U.S. marketers willing to explore the world’s underserved markets In times past, intrepid explorers feared falling off the edge of a flat Earth into a nether space full of man-eating dragons and other dangerous unknowns. Today, adventurous marketers rarely fear a fall off the world’s edge or find themselves the main course of a feast, but they do fight their own battles—with the modern dragons of business strategy, campaign development and program execution in unfamiliar locales. Executing programs in the world’s high-potential developing markets represents a direct marketer’s most complex undertaking. Not only must you select the appropriate channel and communication strategy
Lists Golfers May Be Hole-in-One Targets (862 words)
July 2001 From Target Marketing
By Kate Mason Imagine a typical American golfer. Do you picture an older gentleman playing a pristine, private course, donning plaid pants, while deepening his perpetual, George Hamilton-inspired tan? If so, think again. Who They Are Perhaps surprisingly, the average age of the some 26.4 million U.S. golf enthusiasts is 39 years, and 75 percent of active golfers play on public, not private, courses. "There is a perception that golf has been a game for older, retired men," says Judy Thompson, director of media relations, National Golf Foundation. "But while the typical golfer is male, the average age has been fairly young
July 2001 From Target Marketing
By Kate Mason Imagine a typical American golfer. Do you picture an older gentleman playing a pristine, private course, donning plaid pants, while deepening his perpetual, George Hamilton-inspired tan? If so, think again. Who They Are Perhaps surprisingly, the average age of the some 26.4 million U.S. golf enthusiasts is 39 years, and 75 percent of active golfers play on public, not private, courses. "There is a perception that golf has been a game for older, retired men," says Judy Thompson, director of media relations, National Golf Foundation. "But while the typical golfer is male, the average age has been fairly young
Credit Card Mailers Try to Break the Cycle (627 words)
February 2001 From Target Marketing
By Hallie Mummert A recent report on credit card marketing from Mail Monitor, a tracking service offered by Tarrytown, NY, research firm BAIGlobal, shows that card marketers sent 992 million direct mail acquisition packages in the second quarter of 2000. In turn, response to these offers dropped to an all-time low of 0.4 percent—which will simply spur these companies to mail even more offers to keep acquiring customers. The reason for this downward spiral in response is a no-brainer: Credit card offers are practically homogenous in appearance, the offers are similar, and the more mail in consumers' mailboxes—regardless of what type— the less response
February 2001 From Target Marketing
By Hallie Mummert A recent report on credit card marketing from Mail Monitor, a tracking service offered by Tarrytown, NY, research firm BAIGlobal, shows that card marketers sent 992 million direct mail acquisition packages in the second quarter of 2000. In turn, response to these offers dropped to an all-time low of 0.4 percent—which will simply spur these companies to mail even more offers to keep acquiring customers. The reason for this downward spiral in response is a no-brainer: Credit card offers are practically homogenous in appearance, the offers are similar, and the more mail in consumers' mailboxes—regardless of what type— the less response
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