Search results for Ford Motor Company
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Now's the Time for Mobile Marketers to Unleash the Power of Data
October 7, 2011 From MobileBeat
It’s time to for marketers to unleash the power of their mobile lists and data. Although mobile engagement is still an emerging discipline, savvy marketers are transforming the power of mobile opt-in lists into marketing gold. Here are a few tips marketers need to start paying attention to or risk...
October 7, 2011 From MobileBeat
It’s time to for marketers to unleash the power of their mobile lists and data. Although mobile engagement is still an emerging discipline, savvy marketers are transforming the power of mobile opt-in lists into marketing gold. Here are a few tips marketers need to start paying attention to or risk...
July 8, 2011 From ClickZ
Never the social media wallflower, Ford is already busy testing Google's answer to Facebook. It created two Google+ accounts, Ford Motor Company and Ford Europe, placing it among the first companies to test the nascent social platform for marketing.
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April 27, 2011 From Tipline
An Internet information company seeking to boost response rates and drive traffic to its website was reluctant to use direct mail. After the campaign generated so-so results in numerous online channels, however, a direct mail test produced the highest response rates and the most stickiness of any medium they used—even for the coveted new-media generation of 18- to 35-year-olds. The moral: "Sometimes you find a role for print in the areas you least expect it."
February 2011 From Target Marketing
Scott Monty, whose formal title according to his LinkedIn profile is "global digital and multimedia communications manager," became part of Ford's forward-looking approach to marketing in July 2008.
August 10, 2010 From InterACT!
He isn't buying social media for social media's sake, and only recommends it if it's being used as a means to an end.
August 2010 From Target Marketing
Remember Henry Ford's comment about the Model T? "Any customer can have a car painted any color that he wants so long as it is black." Companies, and marketing, have changed.
Live from DMA09: Ford's Scott Monty Says to Zig When Others Zag
October 19, 2009 From Best of DMA
When it comes to marketing innovation, Ford Motor Company is ensuring it lives up to one of its more popular brand slogans, "built for the road ahead." By integrating social media into various facets of the company's market outreach activities, the auto manufacturer hopes to remain more relevant and connected to today's car buyers. "We're in the midst of showcasing the faces of Ford to the world," said Ford's Global Digital Communications Manager Scott Monty, describing his firm's drive into social media marketing in his keynote address on Sunday, Oct. 18 at the DMA09 Conference & Exhibition in San Diego.
October 19, 2009 From Best of DMA
When it comes to marketing innovation, Ford Motor Company is ensuring it lives up to one of its more popular brand slogans, "built for the road ahead." By integrating social media into various facets of the company's market outreach activities, the auto manufacturer hopes to remain more relevant and connected to today's car buyers. "We're in the midst of showcasing the faces of Ford to the world," said Ford's Global Digital Communications Manager Scott Monty, describing his firm's drive into social media marketing in his keynote address on Sunday, Oct. 18 at the DMA09 Conference & Exhibition in San Diego.
Famous Last Words: Ruminations on Branding
August 2007 From Target Marketing
I was heartsick to hear American Heritage magazine is folding. I remember when it was founded back in 1954, the brainchild of three TIME alumni: James Parton, Oliver Jensen and Joseph Thorndyke. It broke all the rules. It accepted no advertising, was printed on heavy, glossy paper and had a hard cover with a full-color painting printed on it. It was not just a magazine; subscribers kept every issue and displayed their collections on bookshelves, along with Time-Life books, Harvard Classics and other great continuity series of the time. American Heritage circulation promotions were created by the legendary Frank Johnson, after whom the Johnson box
August 2007 From Target Marketing
I was heartsick to hear American Heritage magazine is folding. I remember when it was founded back in 1954, the brainchild of three TIME alumni: James Parton, Oliver Jensen and Joseph Thorndyke. It broke all the rules. It accepted no advertising, was printed on heavy, glossy paper and had a hard cover with a full-color painting printed on it. It was not just a magazine; subscribers kept every issue and displayed their collections on bookshelves, along with Time-Life books, Harvard Classics and other great continuity series of the time. American Heritage circulation promotions were created by the legendary Frank Johnson, after whom the Johnson box
May 2007 From Denny Hatch's Business Common Sense
A 26-year veteran of the Ford Motor Company, Michael D. Richards, was appointed general marketing manager of Lincoln Mercury in January 2006. Prior to that, he served as Ford’s customer service division general sales manager and regional manager for the California region and the Detroit region. Does customer service experience qualify him to oversee a direct marketing lead-generation campaign for Lincoln cars? Hardly. Richards sent me a mailing so humongous—a 10˝ x 15 1⁄2 ˝ four-color outer envelope—that it dominated everything that had come through the mail slot. Inside the carrier envelope were two elements: a giant 20-page, four-color brochure on heavy paper stock
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