Search results for Sears, Roebuck and Co.
Found 4 item(s)
Found 4 item(s). Displaying 1-4
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Show Empathy to Get Loyalty
December 9, 2009 From Tipline
Customer loyalty is the lifeboat to which many companies currently are clinging, so CRM is getting more attention than ever. Hence, the corporate obsession over social media alongside an attempt to control, steer, monitor and grow the conversations about a company and its products.
December 9, 2009 From Tipline
Customer loyalty is the lifeboat to which many companies currently are clinging, so CRM is getting more attention than ever. Hence, the corporate obsession over social media alongside an attempt to control, steer, monitor and grow the conversations about a company and its products.
Short Leash for Behavioral Targeting
August 2009 From Target Marketing
The Federal Trade Commission has been firing warning shots across the bow of marketers’ behavioral targeting practices for the past year. The most frank signs of the agency’s intention to compel stringent self-regulation have come from its release earlier this year of intensified guidelines for online behavioral advertising and a June ruling against Sears for alleged deceptive advertising.
August 2009 From Target Marketing
The Federal Trade Commission has been firing warning shots across the bow of marketers’ behavioral targeting practices for the past year. The most frank signs of the agency’s intention to compel stringent self-regulation have come from its release earlier this year of intensified guidelines for online behavioral advertising and a June ruling against Sears for alleged deceptive advertising.
Energize Your Offer
May 2008 From Target Marketing
If you want to improve results for your promotions, your offer is one of the first places you should look to make changes. Offers are central to direct marketing. Strip away the techniques, formats and tactics, and you’re left with people accepting or rejecting offers.
May 2008 From Target Marketing
If you want to improve results for your promotions, your offer is one of the first places you should look to make changes. Offers are central to direct marketing. Strip away the techniques, formats and tactics, and you’re left with people accepting or rejecting offers.
Selling Good, Better, Best
August 2003 From Target Marketing
Make It Difficult For Your Customers to Say No By Lois Boyle What is good, better, best? It's a selling technique that merchandisers have used for decades, most notably Sears, Roebuck and Co. Correctly presented, it gives customers the ability to purchase the item that most closely fits their needs and their budget. When well executed, it enables marketers to upsell and increase the average order size. For example, imagine three stereos all providing a quality sound system. Two of them have the added feature of loading up to 12 CDs at a time, but one is clearly the market leader with
August 2003 From Target Marketing
Make It Difficult For Your Customers to Say No By Lois Boyle What is good, better, best? It's a selling technique that merchandisers have used for decades, most notably Sears, Roebuck and Co. Correctly presented, it gives customers the ability to purchase the item that most closely fits their needs and their budget. When well executed, it enables marketers to upsell and increase the average order size. For example, imagine three stereos all providing a quality sound system. Two of them have the added feature of loading up to 12 CDs at a time, but one is clearly the market leader with
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