Search results for SPSS
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Orlando Magic Scores Big with Advanced Analytics Software
December 23, 2010 From CIO Decisions
The National Basketball Association’s (NBA’s) Orlando Magic are helping to lead the sports industry into the age of advanced analytics software, team officials said. Fresh off its recent move to the state-of-the-art Amway Center, a brand new arena in the heart of downtown Orlando, the Magic organization is currently engrossed...
December 23, 2010 From CIO Decisions
The National Basketball Association’s (NBA’s) Orlando Magic are helping to lead the sports industry into the age of advanced analytics software, team officials said. Fresh off its recent move to the state-of-the-art Amway Center, a brand new arena in the heart of downtown Orlando, the Magic organization is currently engrossed...
2 Direct Marketing Myths to Shed, Today
January 20, 2010 From Tipline
In a recent white paper from IBM SPSS Direct Marketing, Explode Six Direct Marketing Myths, the authors discuss how direct marketing is much more than an art—it's also a science that requires analytics in order to be truly effective.
January 20, 2010 From Tipline
In a recent white paper from IBM SPSS Direct Marketing, Explode Six Direct Marketing Myths, the authors discuss how direct marketing is much more than an art—it's also a science that requires analytics in order to be truly effective.
StoneMor Partners' Dan Shin on Leveraging Predictive Analytics for Customer Acquisition
July 29, 2009 From Tipline
For the younger crowd, it may be a shock to learn that funeral preplanning accounts for 60 percent of business for cemetery and funeral home owner and operator StoneMor Partners of Levittown, Pa. Much of that is due to predictive modeling that StoneMor—the steward of 232 cemeteries and 59 funeral homes in 28 states and Puerto Rico—uses to figure out which consumers would be most interested in settling their earthly concerns prior to death.
July 29, 2009 From Tipline
For the younger crowd, it may be a shock to learn that funeral preplanning accounts for 60 percent of business for cemetery and funeral home owner and operator StoneMor Partners of Levittown, Pa. Much of that is due to predictive modeling that StoneMor—the steward of 232 cemeteries and 59 funeral homes in 28 states and Puerto Rico—uses to figure out which consumers would be most interested in settling their earthly concerns prior to death.
June 2009 From Target Marketing
In beta as of press time, Mountain View, Calif.-based Google’s upgraded AdWords interface touts itself as faster, due to the decreased number of pages to load; easier to use, because of increased in-page functionality; and more integrated, allowing a user to navigate to any campaign or ad group from any page in an account.
Archive Observations: Searching For Members Near And Far
November 20, 2008 From Inside Direct Mail Weekly
Museums and cultural organizations typically offer a one-size-fits-all membership to prospects regardless of where they live. But two mailings received by the Archive in recent months depart from that norm. In August, Smithsonian Associates, an arm of the Smithsonian Institution, mailed an offer targeting residents in the Washington, DC metropolitan area. "Enrich your life" reads the teaser on the #10 OSE, and, inside, the letter and brochure spell out in detail the wide variety of programs, seminars, tours and discounts available to members who are only a short drive or Metro ride away from its museums. The Smithsonian is presented as a living, breathing place where it's “time to invest in you” (Archive code #576-171699-0808A).
November 20, 2008 From Inside Direct Mail Weekly
Museums and cultural organizations typically offer a one-size-fits-all membership to prospects regardless of where they live. But two mailings received by the Archive in recent months depart from that norm. In August, Smithsonian Associates, an arm of the Smithsonian Institution, mailed an offer targeting residents in the Washington, DC metropolitan area. "Enrich your life" reads the teaser on the #10 OSE, and, inside, the letter and brochure spell out in detail the wide variety of programs, seminars, tours and discounts available to members who are only a short drive or Metro ride away from its museums. The Smithsonian is presented as a living, breathing place where it's “time to invest in you” (Archive code #576-171699-0808A).
Database: The Missing Link
August 2007 From Target Marketing
Does your marketing execution pursue strategy or tactics? Do you have the tools to help you pursue both to success? First you must know the difference between strategy and tactics. Strategy: the grand design, the plan for obtaining a specific goal, such as learning how to sell trucks. Tactics: a set of actions, devices or methods in service of the strategy, such as each day’s coursework in a sales class about how to sell trucks. The Goal The most effective marketers focus successively on their strategy and their tactics. Accomplishing this ideal approach requires the development and execution of a strategy through the well-organized and efficientperformance
August 2007 From Target Marketing
Does your marketing execution pursue strategy or tactics? Do you have the tools to help you pursue both to success? First you must know the difference between strategy and tactics. Strategy: the grand design, the plan for obtaining a specific goal, such as learning how to sell trucks. Tactics: a set of actions, devices or methods in service of the strategy, such as each day’s coursework in a sales class about how to sell trucks. The Goal The most effective marketers focus successively on their strategy and their tactics. Accomplishing this ideal approach requires the development and execution of a strategy through the well-organized and efficientperformance
Four Calculations That Determine the Profitability of Online Promotions
January 2007 From Tipline
How do you discern the monetary value of visitors lured by a promotion to visit your Web site? A good Web site accounting system takes into consideration both associated costs for building and maintaining the site, as well as holding site visitors’ attention, note the authors of “E-metrics: Business metrics for the new economy,” a whitepaper from SPSS, a predictive analytics software and consulting company, and Target Marketing of Santa Barbara, an Internet marketing consulting firm in Santa Barbara, Calif. “The cost for [Web site promotions] is reconciled over the customer lifecycle starting with the cost of the promotion that got visitors there, through the
January 2007 From Tipline
How do you discern the monetary value of visitors lured by a promotion to visit your Web site? A good Web site accounting system takes into consideration both associated costs for building and maintaining the site, as well as holding site visitors’ attention, note the authors of “E-metrics: Business metrics for the new economy,” a whitepaper from SPSS, a predictive analytics software and consulting company, and Target Marketing of Santa Barbara, an Internet marketing consulting firm in Santa Barbara, Calif. “The cost for [Web site promotions] is reconciled over the customer lifecycle starting with the cost of the promotion that got visitors there, through the
CRM Special Report: Untapped Gold
October 2004 From Target Marketing
How to Extract Value From Open-ended Survey Responses There is gold in open-ended survey responses. As opposed to close-ended questions where a respondent is given a finite selection of answers (e.g. very satisfied, satisfied), open-ended survey questions have no specific answers, and respondents are free to share their thoughts. Direct marketers conducting surveys include open-ended questions to gather prospects’ or customers’ opinions on offers; acquire names; assure quality control; or, sometimes break the ice. The words respondents choose to answer open-ended questions offer valuable insight that can be acted on to improve direct marketing results. A Wealth of Information Fairytale Brownies, a mail-order company
October 2004 From Target Marketing
How to Extract Value From Open-ended Survey Responses There is gold in open-ended survey responses. As opposed to close-ended questions where a respondent is given a finite selection of answers (e.g. very satisfied, satisfied), open-ended survey questions have no specific answers, and respondents are free to share their thoughts. Direct marketers conducting surveys include open-ended questions to gather prospects’ or customers’ opinions on offers; acquire names; assure quality control; or, sometimes break the ice. The words respondents choose to answer open-ended questions offer valuable insight that can be acted on to improve direct marketing results. A Wealth of Information Fairytale Brownies, a mail-order company
A Billion-Dollar Bank Takes Steps to Retain Customers
May 2004 From Target Marketing
BankFinancial, a $1.6 billion financial institution, is no stranger to predictive marketing. It has been reaping the benefits of it for some seven years. Recently, however, BankFinancial executives wanted to be more proactive with efforts to retain the approximately 1.5 percent of BankFinancial customers who left the bank each year, but felt limited in their ability to mix data sources and segment effectively. They enlisted SPSS’s recently released PredictiveMarketing software, which enables the integration of data sources, such as records at the transactional level, account level, and even customer and household level. Staff now can “slice and dice” data in many ways. “It’s like
May 2004 From Target Marketing
BankFinancial, a $1.6 billion financial institution, is no stranger to predictive marketing. It has been reaping the benefits of it for some seven years. Recently, however, BankFinancial executives wanted to be more proactive with efforts to retain the approximately 1.5 percent of BankFinancial customers who left the bank each year, but felt limited in their ability to mix data sources and segment effectively. They enlisted SPSS’s recently released PredictiveMarketing software, which enables the integration of data sources, such as records at the transactional level, account level, and even customer and household level. Staff now can “slice and dice” data in many ways. “It’s like
Database Special Report: Art Meets Science
January 2004 From Target Marketing
How to Anticipate Customer Behavior with Analytics Know your customers and give them what they want—this is the fundamental principle of marketing. While simple in theory, it is challenging to put into practice. Short of mind reading, it’s difficult to know what’s on a customer’s mind today, or anticipate what he or she may need or want tomorrow. The challenge doesn’t stem from lack of customer data. Through every response, customer contact, event, transaction and Web site hit, customers and prospects give information about themselves. Databases are chock-full of these useful tidbits, and call centers and other customer-management systems also are overflowing with details
January 2004 From Target Marketing
How to Anticipate Customer Behavior with Analytics Know your customers and give them what they want—this is the fundamental principle of marketing. While simple in theory, it is challenging to put into practice. Short of mind reading, it’s difficult to know what’s on a customer’s mind today, or anticipate what he or she may need or want tomorrow. The challenge doesn’t stem from lack of customer data. Through every response, customer contact, event, transaction and Web site hit, customers and prospects give information about themselves. Databases are chock-full of these useful tidbits, and call centers and other customer-management systems also are overflowing with details
Technological Darwinism Maximizing ROI (1,583 words)
May 2001 From Target Marketing
By Bob McKim Everyone is talking these days about how to know their customers better. They want to be like Nordstrom and have a personal relationship with each customer, one customer at a time. In the past, the thought of this would have driven IT professionals mad. Today, while it's still largely a dream, the ability to connect all databases in an enterprise to an organic and intuitive computer armed with the ability to deliver personalized marketing messages to individual customers at the exact right time is becoming more of a reality. Some transitions still need to take place and some
May 2001 From Target Marketing
By Bob McKim Everyone is talking these days about how to know their customers better. They want to be like Nordstrom and have a personal relationship with each customer, one customer at a time. In the past, the thought of this would have driven IT professionals mad. Today, while it's still largely a dream, the ability to connect all databases in an enterprise to an organic and intuitive computer armed with the ability to deliver personalized marketing messages to individual customers at the exact right time is becoming more of a reality. Some transitions still need to take place and some
Extending Upselling and Cross-Selling Efforts (2,414 words)
November 1999 From Target Marketing
By Kelly J. Andrews A very good retail salesperson upsells this handbag to match that dress, the lamp to complement the sofa. To contrast, telephone reps, lacking face-to-face contact, used to function as mere order-takers, not salespeople. Direct marketers relied on persuasive copy to sell, not their inbound reps. This outdated reality has changed. The reasons are several: First, the increased costs of mailing have put pressure on call centers to increase order sizes and become profit centers. Second, upselling and cross-selling efforts not only increase average order size, but also help retain customers by turning single-buyers into multi-buyers and upping their involvement with
November 1999 From Target Marketing
By Kelly J. Andrews A very good retail salesperson upsells this handbag to match that dress, the lamp to complement the sofa. To contrast, telephone reps, lacking face-to-face contact, used to function as mere order-takers, not salespeople. Direct marketers relied on persuasive copy to sell, not their inbound reps. This outdated reality has changed. The reasons are several: First, the increased costs of mailing have put pressure on call centers to increase order sizes and become profit centers. Second, upselling and cross-selling efforts not only increase average order size, but also help retain customers by turning single-buyers into multi-buyers and upping their involvement with
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