Search results for Univenture Inc.
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Green Envelopes and the Big Picture
May 20, 2009 From Tipline
While the poor economy has slowed the green revolution, most direct marketers are aware that environmental consciousness among their prospects is here to stay. So while a sizable percentage of firms continue their efforts to "green the mail," those that hesitate due to cost concerns or because they believe prospects are too distracted with economic worries to register environmental concerns may want to reconsider and take those green training wheels off.
May 20, 2009 From Tipline
While the poor economy has slowed the green revolution, most direct marketers are aware that environmental consciousness among their prospects is here to stay. So while a sizable percentage of firms continue their efforts to "green the mail," those that hesitate due to cost concerns or because they believe prospects are too distracted with economic worries to register environmental concerns may want to reconsider and take those green training wheels off.
November 2008 From Target Marketing
"What's new in direct mail?" is one of the most frequently asked questions I get from colleagues, clients and readers of this column. These people aren't asking about the latest USPS postal regulations; instead, like you, they want to know about new practices, formats, offer incentives and other elements they should consider testing.
3 Eco-Friendly Envelope Ideas
May 7, 2008 From Tipline
In a marketplace where consumers are increasingly aware of environmental responsibility, mailers fighting the battle of the outer envelope may want to test greening their outer envelopes as a way to boost open rates.
May 7, 2008 From Tipline
In a marketplace where consumers are increasingly aware of environmental responsibility, mailers fighting the battle of the outer envelope may want to test greening their outer envelopes as a way to boost open rates.
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