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6 Steps to Mobile Email Marketing Success
April 15, 2010 From Webinars & Virtual Events
April 15, 2010 From Webinars & Virtual Events
Have you already implemented a mobile email marketing plan? Maybe you're about to? Either way, this webinar is for you.
Join Michael Becker, who
January 5, 2010 From Home Page
After a decade-long acquisitions spree that included Direct Media, Millard Group, Edith Roman Associates, Mokrynski Direct and YesMail, InfoGroup is launching an initiative to turn what CEO Bill Fairfield describes as a "loose confederation of 31 business units" that "caused operational inefficiencies and confusion in the marketplace" into a more unified portfolio of data-driven products and services under the InfoGroup brand umbrella.
Join the Exchange
January 2006 From Target Marketing
Share your tips and learn from fellow direct marketers as we cover the hottest issues and best practices in e-mail marketing. Question: What's on your list of best practices when it comes to optimizing customer and prospect opt-in to your e-mail marketing campaigns? Answers: One of the best ways to get a customer to opt-in to ongoing communication is to ask for permission after you've just either helped a customer solve a problem or provided some other sort of excellent service. Customer service agents who slip in a permission question at the end of an extended and successful interaction
January 2006 From Target Marketing
Share your tips and learn from fellow direct marketers as we cover the hottest issues and best practices in e-mail marketing. Question: What's on your list of best practices when it comes to optimizing customer and prospect opt-in to your e-mail marketing campaigns? Answers: One of the best ways to get a customer to opt-in to ongoing communication is to ask for permission after you've just either helped a customer solve a problem or provided some other sort of excellent service. Customer service agents who slip in a permission question at the end of an extended and successful interaction
Outsourcing—Blessing or a Curse?
July 2005 From Denny Hatch's Business Common Sense
The world is flat; better get used to it NAFTA will cause a giant sucking sound as jobs go south. --Ross Perot "Save Your Job, Save Our Country," January 1993> To watch Lou Dobbs on CNN rail nightly about the loss of U.S. jobs to overseas workers is to believe that we are all doing each other's laundry, but nobody is making the shirts, and that the entire economy will implode tomorrow. Dobbs, 60, a Harvard graduate with a degree in economics, briefly worked for Union Bank in Los Angeles before moving to Yuma, Ariz. to take a $75-a-week job as a police and
July 2005 From Denny Hatch's Business Common Sense
The world is flat; better get used to it NAFTA will cause a giant sucking sound as jobs go south. --Ross Perot "Save Your Job, Save Our Country," January 1993> To watch Lou Dobbs on CNN rail nightly about the loss of U.S. jobs to overseas workers is to believe that we are all doing each other's laundry, but nobody is making the shirts, and that the entire economy will implode tomorrow. Dobbs, 60, a Harvard graduate with a degree in economics, briefly worked for Union Bank in Los Angeles before moving to Yuma, Ariz. to take a $75-a-week job as a police and
Follow the Bouncing E-mail (594 words)
February 2003 From Target Marketing
By Brian Howard The e-mail bounce is inherently unpleasant. On its face, it is rejection—a message turned away. It may not be the information you want to receive, but it's information you can and should be using. Even if you outsource your e-mail campaigns, it's important you know how your application service provider (ASP) handles your bounces. "If you're ignoring bounces," says Bill Nussby, CEO of ASP SilverPop, "you're probably applying a 10-percent to 30-percent haircut on any response rate you're liable to get." Think of a bounce as a chance to streamline. Proper handling of bounces should eventually increase your
February 2003 From Target Marketing
By Brian Howard The e-mail bounce is inherently unpleasant. On its face, it is rejection—a message turned away. It may not be the information you want to receive, but it's information you can and should be using. Even if you outsource your e-mail campaigns, it's important you know how your application service provider (ASP) handles your bounces. "If you're ignoring bounces," says Bill Nussby, CEO of ASP SilverPop, "you're probably applying a 10-percent to 30-percent haircut on any response rate you're liable to get." Think of a bounce as a chance to streamline. Proper handling of bounces should eventually increase your
Elements of Opt-in E-mail
August 2001 From Target Marketing
Elements of Opt-In E-mail What to ask customers who want to opt-in to receive your e-mail messages: • e-mail address (of course); • areas of interest in products or services; • demographics; • contact information, such as mailing address and phone number; • shopping preferences (e.g., closeout items only, brand-name items, specials); • "reminders," such as when consumable products should be re-ordered; • referrals; and • how they heard about your site or offerings. Use this information to provide targeted e-mail offers based on interests, geography, gender or merchandise. Source: ClickAction —Edward Fischer
August 2001 From Target Marketing
Elements of Opt-In E-mail What to ask customers who want to opt-in to receive your e-mail messages: • e-mail address (of course); • areas of interest in products or services; • demographics; • contact information, such as mailing address and phone number; • shopping preferences (e.g., closeout items only, brand-name items, specials); • "reminders," such as when consumable products should be re-ordered; • referrals; and • how they heard about your site or offerings. Use this information to provide targeted e-mail offers based on interests, geography, gender or merchandise. Source: ClickAction —Edward Fischer
Internet Special Report--E-mail Done Right (1,783 words)
August 2001 From Target Marketing
Best Practices for this exploding medium By Edward Fischer Done right, e-mail marketing can bring you new customers and more revenue at a lower cost than ever before. Done wrong, it can generate virtually no response. Worse, it can alienate, confuse or anger your current customers. About 536 billion e-mail messages were sent in the United States during 2000, according to New Century Communications. With about 100 million e-mail users in the United States, that comes to more than 5,000 messages per year, per person—or nearly 15 messages per user per day, every day of the year. Even if you're skeptical about the
August 2001 From Target Marketing
Best Practices for this exploding medium By Edward Fischer Done right, e-mail marketing can bring you new customers and more revenue at a lower cost than ever before. Done wrong, it can generate virtually no response. Worse, it can alienate, confuse or anger your current customers. About 536 billion e-mail messages were sent in the United States during 2000, according to New Century Communications. With about 100 million e-mail users in the United States, that comes to more than 5,000 messages per year, per person—or nearly 15 messages per user per day, every day of the year. Even if you're skeptical about the
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