Search results for Walter Karl, Inc.
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Hotlists—New and Updated Files on the Market
January 19, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
January 19, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
January 4, 2010 From Industry Centers
Target Marketing took some time to chat with Alan Zamchick, vice preisdent of list management for Media Horizons Management about how he entered the list business, who his mentors were, what challenges he has faced in the industry and more.
Market Focus: Private Pilots
July 2008 From Target Marketing
If you want to reach a wealthy demographic that’s comfortable spending a decent amount of money on leisure activities, you could do worse than private pilots who fly their own airplanes. After all, how many people can afford to spend tens of thousands of dollars on recreation and travel, especially with constantly rising fuel costs? But before you start reaching for the sky with your marketing campaign, here’s what you need to know about this high-flying population. Man on the Move To start, despite the economic impact of aviation in the U.S.—an estimated $247 million in 2004 and $1.25 billion once indirect effects are
July 2008 From Target Marketing
If you want to reach a wealthy demographic that’s comfortable spending a decent amount of money on leisure activities, you could do worse than private pilots who fly their own airplanes. After all, how many people can afford to spend tens of thousands of dollars on recreation and travel, especially with constantly rising fuel costs? But before you start reaching for the sky with your marketing campaign, here’s what you need to know about this high-flying population. Man on the Move To start, despite the economic impact of aviation in the U.S.—an estimated $247 million in 2004 and $1.25 billion once indirect effects are
August 2007 From Target Marketing
Information technology (IT) senior executives and managers plan, coordinate, direct research and facilitate computer-related activities. They determine both technical and business goals and make detailed plans to accomplish those goals. Oftentimes, an IT executive and his or her employees comprise the engine that keeps a company in perpetual motion. This is an in-demand occupation. In 2004 (the latest year available for such data), there were about 280,000 IT managers in the United States. And employment in computer and information systems management is expected to grow faster than the average for any other occupation through the year 2014, according to the U.S. Bureau of Labor
IT Managers: Lists to Test
August 2007 From Target Marketing
The following is a sample of lists available to reach this market. CIO magazine: 133,768 subscribers, including C-level executives. Price: $275/M. Call: IDG List Services, (508) 370-0865. eWeek: More than 1.1 million IT decision makers subscribe to this newsweekly. Price: $250/M. Call: Walter Karl Inc., (845) 620-0700. C-Level Technology Professionals from CMP Technology: 356,731 C-level, U.S.-based qualified subscribers to 24 IT magazines and attendees of two conferences. The magazines include InformationWeek, InternetWeek, Network Computing and Embedded Systems Design. Price: $275/M. Call: MeritDirect, (914) 368-1000. Eli Journals IT Professionals Postal List: The 81,126 names on this list subscribe to at least one Eli Journal newsletter, including Linux Professional,
August 2007 From Target Marketing
The following is a sample of lists available to reach this market. CIO magazine: 133,768 subscribers, including C-level executives. Price: $275/M. Call: IDG List Services, (508) 370-0865. eWeek: More than 1.1 million IT decision makers subscribe to this newsweekly. Price: $250/M. Call: Walter Karl Inc., (845) 620-0700. C-Level Technology Professionals from CMP Technology: 356,731 C-level, U.S.-based qualified subscribers to 24 IT magazines and attendees of two conferences. The magazines include InformationWeek, InternetWeek, Network Computing and Embedded Systems Design. Price: $275/M. Call: MeritDirect, (914) 368-1000. Eli Journals IT Professionals Postal List: The 81,126 names on this list subscribe to at least one Eli Journal newsletter, including Linux Professional,
Rubin Response Becomes Walter Karl MidWest
February 2007 From Target Marketing
FOR IMMEDIATE RELEASE Contact: Joann Kropp, President, Walter Karl 845-732-7042 Pearl River, NY – February 2, 2007 -- Rubin Response Services, one of the industry¹s premier suppliers of quality mailing lists, interactive, list management & brokerage services, has become part of Walter Karl and will now be operating as Walter Karl MidWest. Founded in 1974, Rubin Response Services, earned a well-deserved reputation for excellence as a result of Bill Rubin¹s pioneering vision and steadfast commitment in making superior client service a top priority. “We are very excited to have them at the forefront of our expansion into the Chicago-Midwest area and we welcome them to our company” said Joann
February 2007 From Target Marketing
FOR IMMEDIATE RELEASE Contact: Joann Kropp, President, Walter Karl 845-732-7042 Pearl River, NY – February 2, 2007 -- Rubin Response Services, one of the industry¹s premier suppliers of quality mailing lists, interactive, list management & brokerage services, has become part of Walter Karl and will now be operating as Walter Karl MidWest. Founded in 1974, Rubin Response Services, earned a well-deserved reputation for excellence as a result of Bill Rubin¹s pioneering vision and steadfast commitment in making superior client service a top priority. “We are very excited to have them at the forefront of our expansion into the Chicago-Midwest area and we welcome them to our company” said Joann
December 2006 From Target Marketing
Ah, yes. We’ve all been there. That moment of waiting for something important to emerge from the printer, only to find a mottled mess of ink on the last piece of paper. Where do you head to replace your supplies? OK, maybe a supply room. But who stocks that supply room? Who orders the paper clips and sticky notes that make it possible to accomplish your everyday tasks? Office supplies buyers, of course! Those in charge of business supplies purchase everything their companies need to continue running smoothly. According to Michele Volpe, vice president of sales and marketing at Media Source Solutions, which manages several
TM0506_Hot Lists
April 2006 From Target Marketing
Consumer Disney Movie Club Enhanced Masterfile This file is comprised of 443,402 12-month buyers of Disney movies via the Disney Movie Club. These families with children receive three free videos or DVDs and agree to purchase four more in the following two years. Enhanced selects include children’s age range, age of adult, grandparents, avid book readers, cat/dog owners, and more. The base list price is $95/M. Call your list broker or True North List Co., (203) 459-4348 or visit www.truenorthlist.com. About Kid Crafters & Kid’s Crafts Reach 891,612 individuals who have indicated via a survey that they purchase child-safe and/or child-focused crafting products, materials and
April 2006 From Target Marketing
Consumer Disney Movie Club Enhanced Masterfile This file is comprised of 443,402 12-month buyers of Disney movies via the Disney Movie Club. These families with children receive three free videos or DVDs and agree to purchase four more in the following two years. Enhanced selects include children’s age range, age of adult, grandparents, avid book readers, cat/dog owners, and more. The base list price is $95/M. Call your list broker or True North List Co., (203) 459-4348 or visit www.truenorthlist.com. About Kid Crafters & Kid’s Crafts Reach 891,612 individuals who have indicated via a survey that they purchase child-safe and/or child-focused crafting products, materials and
Outsourcing—Blessing or a Curse?
July 2005 From Denny Hatch's Business Common Sense
The world is flat; better get used to it NAFTA will cause a giant sucking sound as jobs go south. --Ross Perot "Save Your Job, Save Our Country," January 1993> To watch Lou Dobbs on CNN rail nightly about the loss of U.S. jobs to overseas workers is to believe that we are all doing each other's laundry, but nobody is making the shirts, and that the entire economy will implode tomorrow. Dobbs, 60, a Harvard graduate with a degree in economics, briefly worked for Union Bank in Los Angeles before moving to Yuma, Ariz. to take a $75-a-week job as a police and
July 2005 From Denny Hatch's Business Common Sense
The world is flat; better get used to it NAFTA will cause a giant sucking sound as jobs go south. --Ross Perot "Save Your Job, Save Our Country," January 1993> To watch Lou Dobbs on CNN rail nightly about the loss of U.S. jobs to overseas workers is to believe that we are all doing each other's laundry, but nobody is making the shirts, and that the entire economy will implode tomorrow. Dobbs, 60, a Harvard graduate with a degree in economics, briefly worked for Union Bank in Los Angeles before moving to Yuma, Ariz. to take a $75-a-week job as a police and
Meet the Planners
July 2005 From Target Marketing
By Irene Chernassky Although technology has long threatened to do away with face-to-face communication, the availability of video and phone conferencing has yet to curb the need for professionals to gather with peers to exchange ideas, introduce new products or share business best practices. Meeting and event planners are the key to making those face-to-face meetings happen, whether in the shape of large industry trade shows, small-scale seminars or even coordinating that technical wonder, the webinar. In fact, according to Corporate Meetings & Incentives magazine, a trade publication targeting the decision makers involved in planning meetings, incentives and conventions, this is a growing
July 2005 From Target Marketing
By Irene Chernassky Although technology has long threatened to do away with face-to-face communication, the availability of video and phone conferencing has yet to curb the need for professionals to gather with peers to exchange ideas, introduce new products or share business best practices. Meeting and event planners are the key to making those face-to-face meetings happen, whether in the shape of large industry trade shows, small-scale seminars or even coordinating that technical wonder, the webinar. In fact, according to Corporate Meetings & Incentives magazine, a trade publication targeting the decision makers involved in planning meetings, incentives and conventions, this is a growing
Market Focus - New Movers
May 2005 From Target Marketing
At one point or another, everyone is a new mover. Whether it's striking out on your own from the family home and into that first apartment, or moving up to a single-family residence with your spouse and new baby, or trading in that empty nest for a chic condo in a warmer climate—it's not often that you find a life-stage event that touches so many consumers' lives. Every month—in fact every week—there are new movers packing up boxes in one locale, only to put down roots in another, be it two blocks away or on the other coast of the United States.
May 2005 From Target Marketing
At one point or another, everyone is a new mover. Whether it's striking out on your own from the family home and into that first apartment, or moving up to a single-family residence with your spouse and new baby, or trading in that empty nest for a chic condo in a warmer climate—it's not often that you find a life-stage event that touches so many consumers' lives. Every month—in fact every week—there are new movers packing up boxes in one locale, only to put down roots in another, be it two blocks away or on the other coast of the United States.
Market Focus - College Students
April 2005 From Target Marketing
Connecting with the college crowd is a prized goal for many a marketer. For most young adults, college is their first time away from home and a critical time to formulate their own opinions. It's also a key time to reach out to them as they start making important purchasing decisions and brand choices.
April 2005 From Target Marketing
Connecting with the college crowd is a prized goal for many a marketer. For most young adults, college is their first time away from home and a critical time to formulate their own opinions. It's also a key time to reach out to them as they start making important purchasing decisions and brand choices.
Market Focus: New Homeowners
November 2004 From Target Marketing
Predicted to Spend The past few years have seen a dramatic rise in home buying and new home constructions. According to the National Association of Realtors, 2003 was the biggest year for home sales in history. One of the best predictors of consumers’ intent to buy goods and services is a lifestyle change, such as a move to a new home. This is a time when people not only are likely to buy, but they must buy. “When [consumers] move into a new home, they purchase everything under the sun. It is the best time to reach potential new customers,” says Sylvia Hamilton, director
November 2004 From Target Marketing
Predicted to Spend The past few years have seen a dramatic rise in home buying and new home constructions. According to the National Association of Realtors, 2003 was the biggest year for home sales in history. One of the best predictors of consumers’ intent to buy goods and services is a lifestyle change, such as a move to a new home. This is a time when people not only are likely to buy, but they must buy. “When [consumers] move into a new home, they purchase everything under the sun. It is the best time to reach potential new customers,” says Sylvia Hamilton, director
List Buying Guide: List Challenges and Solutions in 2004
August 2004 From Target Marketing
Experts encourage marketers to broaden their list horizons. The constant in the direct marketing world is the need to hunt for viable sources of prospecting names. In the early days of this industry, the variety of lists now on the market didn’t exist; list professionals and their clients would have to talk companies—sometimes competitors—into renting or exchanging names. As the number of lists on the market grew, it became a great deal easier for marketers to find quality lists for their offers. Now, average response rates suggest that marketers have tapped out every possible list source. According to a number of
August 2004 From Target Marketing
Experts encourage marketers to broaden their list horizons. The constant in the direct marketing world is the need to hunt for viable sources of prospecting names. In the early days of this industry, the variety of lists now on the market didn’t exist; list professionals and their clients would have to talk companies—sometimes competitors—into renting or exchanging names. As the number of lists on the market grew, it became a great deal easier for marketers to find quality lists for their offers. Now, average response rates suggest that marketers have tapped out every possible list source. According to a number of
The General Contractor
December 2003 From Target Marketing
By Alicia Orr Suman If you want to reach a general contractor, chances are you won't find him in his office. In all likelihood, he's working out of his truck. That's the busy nature of the business—especially right now; home construction is at its highest level in 17 years, according to an article titled "Building the Perfect Career" in The Philadelphia Inquirer in October. The recent home-building and home-remodeling boom means general contractors are making money. It also means they're spending a good deal—on items from tools and equipment, lumber, and other supplies to office products and computers. To sell to this market,
December 2003 From Target Marketing
By Alicia Orr Suman If you want to reach a general contractor, chances are you won't find him in his office. In all likelihood, he's working out of his truck. That's the busy nature of the business—especially right now; home construction is at its highest level in 17 years, according to an article titled "Building the Perfect Career" in The Philadelphia Inquirer in October. The recent home-building and home-remodeling boom means general contractors are making money. It also means they're spending a good deal—on items from tools and equipment, lumber, and other supplies to office products and computers. To sell to this market,
