Search results for TopRank Online Marketing
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February 1, 2012 From Top Rank Marketing Blog
Today marks my four month anniversary at TopRank Online Marketing and almost five years in the online marketing industry. It has been a goal of mine to learn as much as I possibly can from those who know the industry best. In this seemingly short amount of time I have...
November 11, 2011 From TopRank
The closing keynote on Wednesday at ad:tech New York was presented by Christian Oestlien the Head of Social Advertising Products at Google. The opening of Oestlien’s presentation featured an example of Google+’s new Hangout feature shot live at a Black Eyed Peas Concert. Fans were given an opportunity to interact...
3 Overlooked Departments That Influence Search Results
August 4, 2010 From Tipline
Companies are getting used to sharing search results data across the marketing, social media and communications departments. But, according to Lee Odden, CEO of TopRank Online Marketing, the more practical approach is to get this insight into the hands of any department that influences online content.
August 4, 2010 From Tipline
Companies are getting used to sharing search results data across the marketing, social media and communications departments. But, according to Lee Odden, CEO of TopRank Online Marketing, the more practical approach is to get this insight into the hands of any department that influences online content.
August 2010 From Target Marketing
Google's not the only engine that's now mixing social media content into the search results page. At press time, Yahoo! and Bing were integrating Facebook and Twitter posts; Google was doing the same, as well as pulling content from MySpace.
With Social Media, It Pays to Fish Where the Fish Are
March 31, 2010 From Tipline
The buzz surrounding companies investing in social media marketing to reach consumers has created a lot of attention for sites like Twitter, Facebook, LinkedIn and the recently popular Foursquare. Millions of consumers are spending their time online with social networking and media sharing sites instead of other media.
March 31, 2010 From Tipline
The buzz surrounding companies investing in social media marketing to reach consumers has created a lot of attention for sites like Twitter, Facebook, LinkedIn and the recently popular Foursquare. Millions of consumers are spending their time online with social networking and media sharing sites instead of other media.
Enhance SEO and Customer Relationships via Photo Networks
October 21, 2009 From Tipline
Photo networks such as Flickr and Picasa are wildly popular among Internet users, and as you already know, it’s important to be where your customers are. That has never been more evident than today, with the rise of social media use among marketers emphasizing that point.
October 21, 2009 From Tipline
Photo networks such as Flickr and Picasa are wildly popular among Internet users, and as you already know, it’s important to be where your customers are. That has never been more evident than today, with the rise of social media use among marketers emphasizing that point.
2 Ways to Stand Out in Search Results
October 21, 2009 From Tipline
More and more, consumers head online to research and make purchases. And for many, the buying process begins in the search engines. Rather than going directly to, say, an insurance company's Web site, the consumer instead searches for “car insurance” and looks at the search results. “In today’s day and age, the average person doesn’t type into the address field to find the site they’re looking for,” says Charles Chehebar, founder and CEO of Web site verification seal provider SealCOS. “They’ll rather search for it and go from there, to avoid having a typo or mistyped term in there.”
October 21, 2009 From Tipline
More and more, consumers head online to research and make purchases. And for many, the buying process begins in the search engines. Rather than going directly to, say, an insurance company's Web site, the consumer instead searches for “car insurance” and looks at the search results. “In today’s day and age, the average person doesn’t type into the address field to find the site they’re looking for,” says Charles Chehebar, founder and CEO of Web site verification seal provider SealCOS. “They’ll rather search for it and go from there, to avoid having a typo or mistyped term in there.”
Word Games
December 2008 From Target Marketing
A title, description and display URL packed into about 70 characters—that's the extent of a paid search listing. Differentiation within these tight boundaries is tricky, to say the least. That's why the best place to start when developing paid search ads is inside searchers' heads.
December 2008 From Target Marketing
A title, description and display URL packed into about 70 characters—that's the extent of a paid search listing. Differentiation within these tight boundaries is tricky, to say the least. That's why the best place to start when developing paid search ads is inside searchers' heads.
6 Paid Search Metrics to Watch
November 12, 2008 From Tipline
While there aren't too many elements within a paid search listing to test, there are myriad front-end and back-end variables that affect results-from search engine to ranking, landing page to conversion process.
The following are a few metrics search experts find indispensable to determining the effectiveness of paid search programs.
November 12, 2008 From Tipline
While there aren't too many elements within a paid search listing to test, there are myriad front-end and back-end variables that affect results-from search engine to ranking, landing page to conversion process.
The following are a few metrics search experts find indispensable to determining the effectiveness of paid search programs.
How Friendly Is Your SEM?
July 2008 From Target Marketing
Search engine marketing, both paid and natural varieties, is an ever-changing landscape. Not in the least, because as more people go online to search out solutions for their challenges, marketers are shifting ad dollars to better their products’ and services’ chances of being found and purchased. According to the 2007 State of the Market survey developed by the Search Engine Marketing Professional Organization (SEMPO), spending on SEM in North America is projected to reach $25.2 billion by 2011; this follows a banner year in 2007, during which the North American SEM industry grew more than 20 percent to hit $12.2 billion in spending. Because
July 2008 From Target Marketing
Search engine marketing, both paid and natural varieties, is an ever-changing landscape. Not in the least, because as more people go online to search out solutions for their challenges, marketers are shifting ad dollars to better their products’ and services’ chances of being found and purchased. According to the 2007 State of the Market survey developed by the Search Engine Marketing Professional Organization (SEMPO), spending on SEM in North America is projected to reach $25.2 billion by 2011; this follows a banner year in 2007, during which the North American SEM industry grew more than 20 percent to hit $12.2 billion in spending. Because
January 2008 From Target Marketing
Small marketing budgets don’t necessarily mean small ideas when it comes to search marketing. In fact, it’s the innovative and creative efforts that most often empower companies with the ability to learn and adapt. Over the past few years the practice of using search engines to market Web sites has progressed from a focus on optimizing text content and acquiring links to the optimization of a variety of searchable digital assets, including: images, audio and video, as well as content delivery formats like RSS and mobile search. As search engines evolve with features such as personalized, social and unified search, so must marketers—especially those
Two Social Media Traffic-builder Tips
June 2007 From Tipline
Like a trendy nightclub, social media is all about who and what is scene-worthy. But instead of one bouncer to get past, social bookmarking and news sites, such as Digg and de.licio.us, are based on the collective user group voting your content up, down or out. To make it past the velvet ropes—and not get tossed out on your keester for bad behavior—Lee Odden, CEO of TopRank Online Marketing, a search engine optimization firm in Minneapolis, advises marketers to mind their online manners. Odden took part in the panel session, Popularity Online: Winning Search and the Social Media Contest, at last week’s DM Days NY Conference
June 2007 From Tipline
Like a trendy nightclub, social media is all about who and what is scene-worthy. But instead of one bouncer to get past, social bookmarking and news sites, such as Digg and de.licio.us, are based on the collective user group voting your content up, down or out. To make it past the velvet ropes—and not get tossed out on your keester for bad behavior—Lee Odden, CEO of TopRank Online Marketing, a search engine optimization firm in Minneapolis, advises marketers to mind their online manners. Odden took part in the panel session, Popularity Online: Winning Search and the Social Media Contest, at last week’s DM Days NY Conference
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