<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <atom:link href="http://www.targetmarketingmag.com/rss/dennyhatchflw.xml" rel="self" type="application/rss+xml" /> <title>Target Marketing Denny Hatch's Famous Last Words</title> <link>http://www.targetmarketingmag.com</link> <copyright>Copyright &copy;2009 North American Publishing Company</copyright> <description>Target Marketing (Jul 3, 2009)</description> <language>en-us</language> <docs>http://blogs.law.harvard.edu/tech/rss</docs> <generator>Target Marketing</generator> <item> <title><![CDATA[Famous Last Words: ROI Is Everything!]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=93866&amp;type=</link> <description><![CDATA[I wrote and published my first novel, “Cedarhurst Alley,” in the late 1960s. My publisher was a taciturn Vermonter named Paul S. Eriksson, who ran a two-person shop on West 57th Street in Manhattan. Paul had the inside office; Peggy,...]]></description> <pubDate>Tue, 01 Apr 2008 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=93866&amp;type=</guid> </item> <item> <title><![CDATA[Famous Last Words: What You Own]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=91832&amp;type=</link> <description><![CDATA[From Lawrence Van Gelder’s article in The New York Times, Dec. 28, 2007: Egypt plans to copyright the Pyramids, the Sphinx and various museum pieces and use the royalties from copies to pay for the upkeep of its historic monuments and...]]></description> <pubDate>Sat, 01 Mar 2008 00:00:00 EST</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=91832&amp;type=</guid> </item> <item> <title><![CDATA[Famous Last Words: He Listens With His Mouth …]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=82653&amp;type=</link> <description><![CDATA[I am a news junkie. My take on cable and network news coverage: • Dullest newscaster: Wolf Blitzer • Best newscaster: Mika Brzezinski • Most miscast newscaster: Katie Couric • Best interviewer: Tim Russert •...]]></description> <pubDate>Sat, 01 Dec 2007 00:00:00 EST</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=82653&amp;type=</guid> </item> <item> <title><![CDATA[Famous Last Words: Golf? No Thanks!]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=81536&amp;type=</link> <description><![CDATA[When I was a kid, I tried golf—once. I found my eyesight was so lousy—even with glasses—that every ball was a lost ball, even those that went straight down the fairway (which was almost never). I have not picked up a golf club...]]></description> <pubDate>Thu, 01 Nov 2007 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=81536&amp;type=</guid> </item> <item> <title><![CDATA[Famous Last Words: A Mad, Mad World!]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=54020&amp;type=</link> <description><![CDATA[This past August 10, using a mind-numbing 2,900 words, Alexandra Alter of The Wall Street Journal recounted the bizarre tale of Ric Hoogestraat, 53, a burly, mustachioed Internet addict whose burly, mustachioed avatar on Second Life spends...]]></description> <pubDate>Mon, 01 Oct 2007 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=54020&amp;type=</guid> </item> <item> <title><![CDATA[Famous Last Words: The Wisdom of Milt Pierce]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=73380&amp;type=</link> <description><![CDATA[I have known Milt Pierce for many years as a world-class freelance copywriter of direct mail, space ads and TV commercials, and teacher of direct marketing at New York University. Now direct marketing entrepreneur Bob Bly has assembled a...]]></description> <pubDate>Sat, 01 Sep 2007 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=73380&amp;type=</guid> </item> <item> <title><![CDATA[Famous Last Words: Ruminations on Branding]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=71162&amp;type=</link> <description><![CDATA[I was heartsick to hear American Heritage magazine is folding. I remember when it was founded back in 1954, the brainchild of three TIME alumni: James Parton, Oliver Jensen and Joseph Thorndyke. It broke all the rules. It accepted no advertising,...]]></description> <pubDate>Wed, 01 Aug 2007 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=71162&amp;type=</guid> </item> <item> <title><![CDATA[Famous Last Words: The 100% Envelope]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=67478&amp;type=</link> <description><![CDATA[Many years ago, I got a request from a lawyer to be an expert witness on behalf of a major publisher of books and magazines that was facing a nasty lawsuit. A test mailing went out for a diet book, and the art director came up with a revolting...]]></description> <pubDate>Sun, 01 Jul 2007 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=67478&amp;type=</guid> </item> <item> <title><![CDATA[Famous Last Words: Spin-marketing]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=56350&amp;type=</link> <description><![CDATA[A world-class Belgian restaurant, ZoT, opened 11⁄2 blocks from my 1817 Philadelphia row house. The Bombay Sapphire martinis (shaken not stirred), endive salad, frites and 29 recipes for steamed mussels are to die for. At ZoT, my wife,...]]></description> <pubDate>Fri, 01 Jun 2007 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=56350&amp;type=</guid> </item> <item> <title><![CDATA[Famous Last Words: How to Write Right]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=53747&amp;type=</link> <description><![CDATA[I do not read blogs. So many of them are simply unreadable—wildly undisciplined and unedited stream-of-consciousness musings that never seem to get to the point. A magnificent new book of advice for writers (and speakers) is “Words...]]></description> <pubDate>Tue, 01 May 2007 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=53747&amp;type=</guid> </item> </channel> </rss> 