Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Drew James to contribute.

Direct Mail

How to Supercharge Your Direct Mail ROI

Are you missing out? More and more direct marketers are tapping a new, trending approach for layering already-successful direct mail print campaigns with complementary, non-print channels like social media. Learn how you can get more touches with your prospects without spending another penny on postage!

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Branding

Brand Protection for the 'Supa Dupa Fly'

Who hasn’t come up with the brilliant product, a turn of phrase, an exceptional rhyme that will be part of you forever — while also looking over your shoulder to make sure your property isn’t copied by another brand. Protect yourself. A smart first step would be to understand the difference between patents, trademarks and copyrights, and what it means for your brand. So how do you automate that?

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Marketing and Sales

Email and the Age of First Person Marketing

Our new Zoom-in report in partnership with ClickZ Intelligence aims to uncover the key trends in email marketing, the extension of email beyond just a promotional vehicle as well as enable you to assess whether your email provider is truly helping you to fulfill your marketing potential in this new era.

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Email

4 Overlooked Email Elements That Make or Break Your Marketing

You've seen the reports that email has the highest ROI of any digital or offline channel. And according to the Target Marketing "2017 Media Usage Survey," email also might be the hardest working channel. So the question is: Are your email marketing campaigns as successful as they can be, or are they missing the mark?

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B-to-B

Email Essentials For Restaurants

Email marketing has the power to keep your restaurant top-of-mind, building trust and driving repeat visits. But to do that, you must serve up tasty emails. Download this free guide to learn how!

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