Content marketing has come a long way. In a little over a decade, it’s evolved from a nascent marketing practice to a core marketing concern for companies that occupies serious attention and significant budgets. And while the awareness of the benefits of branded content has risen up the corporate food chain, branded content faces some…
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Have some good white papers or case studies? Contact Drew James to contribute.
Every few months, some article heralds the death of direct mail. Well, it hasn’t happened yet. And once you discover—once the world discovers—the new approach outlined in this ebook, direct is going to grow, big time.
In this day and age, multi-channel marketing is a must. Learn from iprintnmail.com on how to fully integrate you direct mail campaigns with one of the best social media platforms on the planet.
The UX Revolution: How Analytics are Powering a Revolution in Customer Understanding
Are you missing out? More and more direct marketers are tapping a new, trending approach for layering already-successful direct mail print campaigns with complementary, non-print channels like social media. Learn how you can get more touches with your prospects without spending another penny on postage!
Who hasn’t come up with the brilliant product, a turn of phrase, an exceptional rhyme that will be part of you forever — while also looking over your shoulder to make sure your property isn’t copied by another brand. Protect yourself. A smart first step would be to understand the difference between patents, trademarks and copyrights, and what it means for your brand. So how do you automate that?
Our new Zoom-in report in partnership with ClickZ Intelligence aims to uncover the key trends in email marketing, the extension of email beyond just a promotional vehicle as well as enable you to assess whether your email provider is truly helping you to fulfill your marketing potential in this new era.
The Leanplum research provides optimal sending times for mobile push notifications in markets around the world.
You've seen the reports that email has the highest ROI of any digital or offline channel. And according to the Target Marketing "2017 Media Usage Survey," email also might be the hardest working channel. So the question is: Are your email marketing campaigns as successful as they can be, or are they missing the mark?
While top brands have let customers look at the car of their dreams in may colors, or try on virtual shoes, smaller retailers have not been able to purchase the custom-built technology to ensure fit and size and that love of a product. Until now, that is.
Learn how Subway Restaurants used Wi-Fi marketing to nearly double the visit frequency of guests that accessed their guest Wi-Fi.
Email marketing has the power to keep your restaurant top-of-mind, building trust and driving repeat visits. But to do that, you must serve up tasty emails. Download this free guide to learn how!