Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Drew James to contribute.

Marketing and Sales

3D Printers for Marketers

Marketers, want to print money? Within the bounds of the law, this could be close: 3D printers for marketing purposes. 3D printing or “additive manufacturing” is growing thanks to emerging tools that can be used by almost anyone. Though the technology is highly specialized, you don’t need a tech degree in order to get started.

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Marketing

How to Use Attribution Tools to Invest in a Winning Campaign

Marketing departments are beholden to the bottom line — you are a big part of keeping the enterprise afloat. But when you’re spending on television and paying for a social media team, you have a a content team to feed inbound marketing and you’re employing other marketing tools, how do you justify the spend? The answer is attribution.

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Creative

The GIFs That Keep on Giving

You’ve seen them on Twitter, embedded in slide decks, on Facebook, on your phone. They’re a shorthand way of communicating a shared experience — they’re the GIFs that keep on giving. If you want to convey a message to engage a wide audience, but you’re not a professional-grade graphics guru, then quick and easy GIF makers are for you.

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Direct Mail

Why the Lift Letter Deserves a Rebirth

Remember the lift letter? Rising postal rates and production costs, alongside many marketers thinking this element no longer has a place in the direct mail piece, have put lift letters on the endangered list. But rather than deliver a postmortem, I asked several leading copywriters and marketers if the lift letter deserves a comeback.

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B-to-C

B-to-C Marketing Now Made Easier With Automation

The B-to-C marketer has a totally different customer than the B-to-B marketer. The decision makers are fewer, and the per-purchase amount is generally smaller than what a business will pay. Automation for the B-to-C marketer needs to be tailor-made for those businesses fulfilling needs on the spot — or customers will go somewhere else.

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Creative

8 Ideas for Better Brochures

If you're going to produce a brochure to help market your product or service, you'd better know what you're doing. Unlike a humble flyer that doesn't cost very much and can easily be reprinted, a full-blown brochure represents a bigger investment. Even if you're going two- or three-color, you'll pay plenty after you're finished with photography, illustration, type, printing, binding and so on.

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CRM

Post-Event Follow-Ups Made Easy

Marketing technology vendors have developed some great, affordable and user-friendly tools that help you collect the kind of actionable intelligence that reveals when attendees check in to an event, show what booths they visit, which sessions they attend, and can even survey attendees directly to ask for feedback for next time.

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Marketing

Live Stream Events Like a Boss

Live streaming is a fantastic way for sales, marketing and CEOs to reach a wide audience in a snap, without breaking the bank. Quality streaming video is easy now, thanks to a sensational surge in readily available, platform-agnostic tools rising to facilitate today’s number one cog in the communications machine.

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