Marketers, want to print money? Within the bounds of the law, this could be close: 3D printers for marketing purposes. 3D printing or “additive manufacturing” is growing thanks to emerging tools that can be used by almost anyone. Though the technology is highly specialized, you don’t need a tech degree in order to get started.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Have some good white papers or case studies? Contact Drew James to contribute.
Marketing departments are beholden to the bottom line — you are a big part of keeping the enterprise afloat. But when you’re spending on television and paying for a social media team, you have a a content team to feed inbound marketing and you’re employing other marketing tools, how do you justify the spend? The answer is attribution.
You’ve seen them on Twitter, embedded in slide decks, on Facebook, on your phone. They’re a shorthand way of communicating a shared experience — they’re the GIFs that keep on giving. If you want to convey a message to engage a wide audience, but you’re not a professional-grade graphics guru, then quick and easy GIF makers are for you.
Everyone wants to be mobile-first. Smart Insights noted at the end of 2016, that mobile use in the U.S. is at 51 percent and desktop is 42 percent. You need to be where your customers are. So how do you get there?
Remember the lift letter? Rising postal rates and production costs, alongside many marketers thinking this element no longer has a place in the direct mail piece, have put lift letters on the endangered list. But rather than deliver a postmortem, I asked several leading copywriters and marketers if the lift letter deserves a comeback.
With help from these Integration-as-a-Service tools, you don’t have to be shackled to a computer all day long in order to maintain a strong social media presence. You may be able to knock it all out by breakfast.
You need photos to use online — from your client’s location, around the office, at the manufacturing plant. Here’s the catch — it needs to be fast, it needs to be on your phone, and you need to repurpose not just for social but maybe for print.
The B-to-C marketer has a totally different customer than the B-to-B marketer. The decision makers are fewer, and the per-purchase amount is generally smaller than what a business will pay. Automation for the B-to-C marketer needs to be tailor-made for those businesses fulfilling needs on the spot — or customers will go somewhere else.
If you're going to produce a brochure to help market your product or service, you'd better know what you're doing. Unlike a humble flyer that doesn't cost very much and can easily be reprinted, a full-blown brochure represents a bigger investment. Even if you're going two- or three-color, you'll pay plenty after you're finished with photography, illustration, type, printing, binding and so on.
Marketing technology vendors have developed some great, affordable and user-friendly tools that help you collect the kind of actionable intelligence that reveals when attendees check in to an event, show what booths they visit, which sessions they attend, and can even survey attendees directly to ask for feedback for next time.
Live streaming is a fantastic way for sales, marketing and CEOs to reach a wide audience in a snap, without breaking the bank. Quality streaming video is easy now, thanks to a sensational surge in readily available, platform-agnostic tools rising to facilitate today’s number one cog in the communications machine.
Once upon a time, there were three little pigs, and once upon a time, you could tell a story with three points of data in a single cohort. Now, data mining tools keep the big bad wolf at bay, and allow marketers to look at information in new ways in order to tell their stories.