Originally designed and marketed in the early 1970's, the Planner Pad® organizer with its unique proprietary funnel-down approach for organizing time and tasks has been sold by direct mail since inception. The project was to create a prospecting direct mail package to beat the 10-year old control. The primary goal was to significantly increase response to grow the company's base of new customers. A secondary goal was to create a more contemporary looking mail piece with broader age appeal.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
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There's no doubt when it comes to doing online research, you're fast, accurate and very professional. But the direct mail you've been sending me the last year misses the mark. It's embarrassingly unprofessional and appears you don't know what you're doing. I'm guessing it's also ineffective. Google, if you're going to do direct mail, you need to understand what makes it tick.
This case study outlines the UPS Store’s challenge providing their 4000+ franchisees with robust commerce and websites with individual personalization.
This case study outlines Triumph Motorcycles challenge going from B2B to B2C without undermining their physical retail distribution and dealer network.
Learn how Subway Restaurants used Wi-Fi marketing to nearly double the visit frequency of guests that accessed their guest Wi-Fi.
Tactful, thoughtful and genuine — certainly fundamental to its ability to remain relevant — the Mayo Clinic Health Letter also employs many of the finest direct mail tactics to great effect and continually makes small revisions to maintain its top-dog status.
Nothing speaks to a prospective donor or customer like an involvement device. Most people seem to find surveys, quizzes and free gift choices advertised both online and in direct mail irresistible. Involvement devices work because they make consumers and constituents feel important, as if their choices or opinions matter and will make an impact on the company or organization they're responding to.
Member Acquisition Case Study: Growing Membership Through Predictive Modeling for a Health Insurance Company
Before adding intelligence to its direct mail efforts, AvMed Health Plans was just as likely to solicit a senior couple away on a river cruise as one firmly parked on the couch, so ensconced in game shows that they didn't notice when the mail arrived.
How Citi and Bank of America break through the noise and find a connection with current and future customers. Citi and Bank of America are two huge names in the financial services industry, and there is much to learn from what they've done, from credit card mailings to customer retention practices.
Automobile marketers have special challenges as they try to appeal to consumers with mindsets they've never seen before — social media savvy post-recessioners who don't trust pre-packaged, corporate messages.