This case study outlines the UPS Store’s challenge providing their 4000+ franchisees with robust commerce and websites with individual personalization.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
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This case study outlines Triumph Motorcycles challenge going from B2B to B2C without undermining their physical retail distribution and dealer network.
Learn how Subway Restaurants used Wi-Fi marketing to nearly double the visit frequency of guests that accessed their guest Wi-Fi.
Tactful, thoughtful and genuine — certainly fundamental to its ability to remain relevant — the Mayo Clinic Health Letter also employs many of the finest direct mail tactics to great effect and continually makes small revisions to maintain its top-dog status.
Nothing speaks to a prospective donor or customer like an involvement device. Most people seem to find surveys, quizzes and free gift choices advertised both online and in direct mail irresistible. Involvement devices work because they make consumers and constituents feel important, as if their choices or opinions matter and will make an impact on the company or organization they're responding to.
Member Acquisition Case Study: Growing Membership Through Predictive Modeling for a Health Insurance Company
Before adding intelligence to its direct mail efforts, AvMed Health Plans was just as likely to solicit a senior couple away on a river cruise as one firmly parked on the couch, so ensconced in game shows that they didn't notice when the mail arrived.
How Citi and Bank of America break through the noise and find a connection with current and future customers. Citi and Bank of America are two huge names in the financial services industry, and there is much to learn from what they've done, from credit card mailings to customer retention practices.
Automobile marketers have special challenges as they try to appeal to consumers with mindsets they've never seen before — social media savvy post-recessioners who don't trust pre-packaged, corporate messages.