Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.

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Financial Services

Banking on Trust

How Citi and Bank of America break through the noise and find a connection with current and future customers. Citi and Bank of America are two huge names in the financial services industry, and there is much to learn from what they've done, from credit card mailings to customer retention practices.

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