How Citi and Bank of America break through the noise and find a connection with current and future customers. Citi and Bank of America are two huge names in the financial services industry, and there is much to learn from what they've done, from credit card mailings to customer retention practices.
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Automobile marketers have special challenges as they try to appeal to consumers with mindsets they've never seen before — social media savvy post-recessioners who don't trust pre-packaged, corporate messages.