Search Engine Optimization (SEO) is the current rage — grabbing the attention of spiders and crawlers in the hopes that the message will surface all over the Internet. Yet it's flesh-and-blood people that want information, spend money on goodies and give to charity — not emotionless, pre-programmed electronic robots.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Have some good white papers or case studies? Contact Drew James to contribute.
"Read this only if you have decided NOT to take advantage of this incredible offer!" You've probably seen this line, or one just like it, a thousand times before, on the cover of a small, folded slip of paper that's an inevitable part of your junk mail. Except this little piece of paper definitely isn't junk. It works. It lifts response.
At first, the mailings from the CollaborativeCARE Conference (C3) weren't going to include a registration form for the Nov. 15 to Nov. 20 event in Long Beach, Calif. The Weston, Mass.-based regional conference organizer was going to require physicians to register online. But, going into the marketing campaign for their inaugural event, organizers thought better of it, says C3 Chief Marketing Officer Fred Criniti
The biggest psychological revolution in the past 30 years is the emergence of cognitive science: the study of the brain. And among cognitive science’s biggest discoveries is that about 95 percent of our mental processes are unconscious. So how does this apply to direct mail? Cognitive science and other psychological research tell us that the physical, nonverbal elements in a direct mail package work because they exploit ways in which the brain processes information.
At their core, marketers are storytellers. You’re not selling the pen, you’re getting the customer to buy into the story of why they need a pen. Here are six tools to make sure your marketing dashboard is telling you everything you need to know! What doesn’t always work in those stories are numbers. Here's how to make them part of your story.
Content is key, and you’ve decided the best strategy for content is to launch a blog. You have subject matter, subject matter experts and images that will grab customer attention. But what platform do you choose, and what does that choice mean?
Deal registration isn’t a relic of the Industrial Age where the reseller of tractors had “field service” and actually meant a field. In our age where the value-added reseller is marketing technology with a global reach, keeping your partners happy can also mean protecting your brand. The following tools allow you to automate deal registration with added benefits of distributing marketing collateral, automating contracts and even helping to recruit new partners.
Word of mouth is the most trusted way for a potential customer to hear about your product. Apply these best practices for influencer marketing and take your social media engagement to the next level.
Our free guide covers the most common email marketing mistakes and what to do to ensure you get more emails delivered and opened. Content marketing doesn't end with writing blog posts and publishing downloads, it involves pro-actively messaging your database. Follow this guide and you will improve the returns on your inbound investments.
In this e-book, you'll learn the ancient ways of storytelling—methods that will make your content lovable and as widely read as Shakespeare—and a proven, 5-step process that has been used for centuries to hold the reader to the end of a story. Plus more takeaways.
You've seen the reports that email has the highest ROI of any channel — digital or offline. So the question is: Are your email marketing campaigns as successful as they can be or missing the mark?