Overseas Adventure Travel mails a friend-get-a-friend direct mail campaign that ups the ante for both old and new customers. Please complete the form below for a free PDF of this direct mail package and a more in-depth analysis, thanks to Who’s Mailing What! and Target Marketing.
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Sweepstakes are an extremely powerful marketing tool — if they are used correctly. Back when I worked with Edgars, it was my job to come up with a fresh sweepstakes each time the store mailed. But there were a few challenges. There’s also a hidden benefit of sweepstakes that make them very appealing — especially in this economy.