Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.

Have some good white papers or case studies? Contact Chris Lyons to contribute.

White Papers

7 Ways to Win at Sweepstakes

Sweepstakes are an extremely powerful marketing tool — if they are used correctly. Back when I worked with Edgars, it was my job to come up with a fresh sweepstakes each time the store mailed. But there were a few challenges. There’s also a hidden benefit of sweepstakes that make them very appealing — especially in this economy.

Learn More