Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


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White Papers

7 Ways to Win at Sweepstakes

Sweepstakes are an extremely powerful marketing tool — if they are used correctly. Back when I worked with Edgars, it was my job to come up with a fresh sweepstakes each time the store mailed. But there were a few challenges. There’s also a hidden benefit of sweepstakes that make them very appealing — especially in this economy.

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