In Target Marketing's annual “Media Usage Survey,” sent out in December 2016, marketers shared the media and technologies they're increasing and decreasing their marketing budgets for 2017. From the 725 respondents across 17 industries, Target Marketing gleaned substantial insights as to how the marketing world has been operating during the past year — and its trajectory for the year ahead.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
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Find more emaill success by challenging these fallacies.
Using Technology to Get More Done in Less Time
Content marketing has come a long way. In a little over a decade, it’s evolved from a nascent marketing practice to a core marketing concern for companies that occupies serious attention and significant budgets. And while the awareness of the benefits of branded content has risen up the corporate food chain, branded content faces some…
Your customers are talking. Are you listening? Really listening? Getting out in front of the trends and issues is made much easier by speech analytics software.
For the first time ever, Target Marketing has compiled a multiyear cross-section of "Media Usage Survey" data to show how media channel and marketing technology investments have evolved throughout the decade.
Learn how Subway Restaurants used Wi-Fi marketing to nearly double the visit frequency of guests that accessed their guest Wi-Fi.
Email marketing has the power to keep your restaurant top-of-mind, building trust and driving repeat visits. But to do that, you must serve up tasty emails. Download this free guide to learn how!
Mobile: six letters that have heralded ambitious prospects for e-tailers. As new strategy terms appear, so do the challenges in e-commerce. Although mobile users are increasingly connected all day long through their phones, they still remain attached to tablets and computers, making their journeys a bit more complicated.
Comcast mails a brochure that details the company’s service changes, as well as sells its services. Please complete the form below for a free PDF of this direct mail piece, thanks to Who’s Mailing What!
We’d all like to be all things to all customers, but even the most dogged marketer has to sleep sometime. We’ve rounded up tools that can learn your style, learn your messaging and learn your products. Match them up to your needs and find them learning your customers, too.
Good reviews are nothing less than gold for a marketer. Even when traditional marketing fails to hit the mark perfectly, a good review from someone who actually uses and likes your product means everything.