Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Drew James to contribute.

White Papers

2017 Marketing Budget Trends

In Target Marketing's annual “Media Usage Survey,” sent out in December 2016, marketers shared the media and technologies they're increasing and decreasing their marketing budgets for 2017. From the 725 respondents across 17 industries, Target Marketing gleaned substantial insights as to how the marketing world has been operating during the past year — and its trajectory for the year ahead.

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Hear What Customers Are Saying

Your customers are talking. Are you listening? Really listening? Getting out in front of the trends and issues is made much easier by speech analytics software.

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Mobile User Experience: The Road to Maturity

Mobile: six letters that have heralded ambitious prospects for e-tailers. As new strategy terms appear, so do the challenges in e-commerce. Although mobile users are increasingly connected all day long through their phones, they still remain attached to tablets and computers, making their journeys a bit more complicated.

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