A social media community built around your brand isn’t something you can just pull out of a hat. There’s patience, building loyalty, building buzz and then supporting your influencers once you’ve found them.
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You’ve all heard the story of a celebrity like Oprah or Kim Kardashian boosting a product into the stratosphere with a mere mention on TV or online. But these women have low engagement with their high numbers of followers, and the boost can be fleeting. What if you had a great number of smaller influencers with higher engagement?
Pinterest, the social media platform and online mood board, is a marketer’s dream. Not only are you tapping into a community of more than 10 million users, at least a quarter of those users are in households earning $100,000 or more.
Word of mouth is the most trusted way for a potential customer to hear about your product. Apply these best practices for influencer marketing and take your social media engagement to the next level.
Anyone can build their brand using social media platforms, but without the right know-how, you are just treading water. Make better use of your social media efforts by applying expert knowledge.
Determining return on investment (ROI) from social media initiatives is still a challenge. Striving to reach tangible goals is a must, and with these tips for setting measurable social media goals will help put you on the road to successful engagement.