Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
You’ve all heard the story of a celebrity like Oprah or Kim Kardashian boosting a product into the stratosphere with a mere mention on TV or online. But these women have low engagement with their high numbers of followers, and the boost can be fleeting. What if you had a great number of smaller influencers with higher engagement?
Pinterest, the social media platform and online mood board, is a marketer’s dream. Not only are you tapping into a community of more than 10 million users, at least a quarter of those users are in households earning $100,000 or more.
Determining return on investment (ROI) from social media initiatives is still a challenge. Striving to reach tangible goals is a must, and with these tips for setting measurable social media goals will help put you on the road to successful engagement.