You're probably aware of the 4P's of traditional marketing: price, product, promotion, and placement. Have you heard of the 5C's of influencer marketing? Raymond Morin, SMO marketing analyst and consultant, explains all about it in one infographic.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Have some good white papers or case studies? Contact Drew James to contribute.
With help from these Integration-as-a-Service tools, you don’t have to be shackled to a computer all day long in order to maintain a strong social media presence. You may be able to knock it all out by breakfast.
You’ve all heard the story of a celebrity like Oprah or Kim Kardashian boosting a product into the stratosphere with a mere mention on TV or online. But these women have low engagement with their high numbers of followers, and the boost can be fleeting. What if you had a great number of smaller influencers with higher engagement?
When your e-commerce platform is truly global, you’re going to need Facebook. And when you do need Facebook as an advertising vehicle, there are a number of tools you can use to automate that process.
Pinterest, the social media platform and online mood board, is a marketer’s dream. Not only are you tapping into a community of more than 10 million users, at least a quarter of those users are in households earning $100,000 or more.
How do you measure success if you can't accurately track your business's social media buzz you have created with all your effort? You need actionable data, and that means accurate data that will give you insight into what works and what doesn't for your industry and business model.
Everyone has a voice in the digital era, but what are you using your voice to say about you and your brand? With the right social intelligence initiatives you can make informed actions as you engage the marketplace.