Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
You’ve all heard the story of a celebrity like Oprah or Kim Kardashian boosting a product into the stratosphere with a mere mention on TV or online. But these women have low engagement with their high numbers of followers, and the boost can be fleeting. What if you had a great number of smaller influencers with higher engagement?
Pinterest, the social media platform and online mood board, is a marketer’s dream. Not only are you tapping into a community of more than 10 million users, at least a quarter of those users are in households earning $100,000 or more.
How do you measure success if you can't accurately track your business's social media buzz you have created with all your effort? You need actionable data, and that means accurate data that will give you insight into what works and what doesn't for your industry and business model.
Everyone has a voice in the digital era, but what are you using your voice to say about you and your brand? With the right social intelligence initiatives you can make informed actions as you engage the marketplace.