Search Engine Advertising (SEA) is about paying to get your product or service ranked where the customer can find it. This is beyond Search Engine Optimization: Advertisers pay to make sure their product or service is ranked highly in Search Engine Results Pages, and there's easy ways to automate that process.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Have some good white papers or case studies? Contact Chris Lyons to contribute.