Mobile users are impatient and seek immediate fulfillment. If you fail to capture their attention with highly personalized and impeccably timed communication, the “mobile moment” will be lost forever and with it, the potential of building a loyal customer base. Behavioral segmentation helps you avoid that common pitfall, making your brand the brand of choice.
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There are signs the economy is starting to rebound, but it’s still a little scary out there. Just as customers are more prone to avoid risk in these uncertain times, you should try to avoid unnecessary risk in your marketing efforts. This is the perfect time to remind yourself of a few basic principles that drive direct mail marketing.