Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Drew James to contribute.

Tips and Tools

How to Maximize the Value of Discount Devices

First, you've got to get your mailing opened and read. Next, you've got to communicate your offer in such a way that it's retained and used. And finally, your discount device has got to be as durable as it is memorable, so it doesn't disintegrate or get lost in the growing stack of stuff that's filling your customer's or prospect's wallet.

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Tips and Tools

Call It a ‘Kit’ to Increase Mailing Success

Direct response writers are always on the prowl for words to make their marketing concepts more compelling and more effective in generating a click, a call or a store visit. A kit is comprehensive, complete and everything you need. Calling your product, offer or mail piece a kit makes your customer think differently about you and what you're offering.

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Tips and Tools

Improve Results Using Repetition

I repeat: Repetition works especially when it's used as a strategic marketing tool. As a writer, I've learned from experience it increases the likelihood of capturing attention and generating measurable response. Try these tips for using repetition to fuel more clicks, calls, mailed-in cards and visits to your store or website.

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Tips and Tools

Free for All: Employing the Classic Four-Letter Word

Direct response writers (and their readers) know that one of the most powerful motivators in the English language is a four-letter word. It's the word "free." “Free” nudges fence-sitters by eliminating risk. It rewards the deal-seeker in each of us. And it's a tool for separating you from the competition.

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Best Practices

Create High Impact With Johnson Box

Sixty years ago, a direct mail copywriter named Frank H. Johnson was looking for a way to increase the impact of his sales letters. He decided that instead of forcing readers to wade through a mass of copy before making the offer, he would highlight the offer in a centered rectangular box placed at the very top of the letter above the salutation. The results were terrific, and the "Johnson Box" has been going strong ever since.

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Tips and Tools

Little Details That Make a Big Difference

It's the little things that make a huge difference when it comes to delivering clicks, calls and visits to your store or website. When rolled into a powerful marketing message, even the smallest copy and design elements can help increase or squelch results. Your response depends on these details.

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Tips and Tools

Order! Order! A Guide to Writing an Effective Order Form

You see, the order form is the place where the reader actually signs on the dotted line and makes a commitment. Whether you're asking the prospect to order the product and pay with a credit card number, request a free white paper, register for a Webinar, or act in any way, it's important to handle all the details of the order form properly.

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Tips and Tools

9 Ways to Write a Better Sales Letter

Write a brilliant, compelling sales letter and your response rates can shoot up. Make a few thoughtless blunders and you're in deep trouble. Here are some of the many questions that have been coming my way, along with some quick responses I hope you'll find of interest.

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White Papers

Strike When Mobile Customers Engage

Mobile users are impatient and seek immediate fulfillment. If you fail to capture their attention with highly personalized and impeccably timed communication, the “mobile moment” will be lost forever and with it, the potential of building a loyal customer base. Learn how to use behavioral segmentation to track potential conversion opportunities in real time and trigger engagement that sees them all the way through.

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7 Tips to Boost Response in Today’s Crazy Economy

There are signs the economy is starting to rebound, but it’s still a little scary out there. Just as customers are more prone to avoid risk in these uncertain times, you should try to avoid unnecessary risk in your marketing efforts. This is the perfect time to remind yourself of a few basic principles that drive direct mail marketing.

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