Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.

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White Papers

Behavioral Segmentation for Hyper-Targeted Mobile Engagement

Mobile users are impatient and seek immediate fulfillment. If you fail to capture their attention with highly personalized and impeccably timed communication, the “mobile moment” will be lost forever and with it, the potential of building a loyal customer base. Behavioral segmentation helps you avoid that common pitfall, making your brand the brand of choice.

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7 Tips to Boost Response in Today’s Crazy Economy

There are signs the economy is starting to rebound, but it’s still a little scary out there. Just as customers are more prone to avoid risk in these uncertain times, you should try to avoid unnecessary risk in your marketing efforts. This is the perfect time to remind yourself of a few basic principles that drive direct mail marketing.

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