Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.

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Handle With Care - Personalization Power

While personalization — the utilization of a person’s name or relevant information, including images, on a communication — is supposed to "capture the attention of the reader and hold that attention long enough to get the message delivered,” when poorly handled, personalization can be a big turn off.

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