Why holdout testing is key to measuring the effectiveness of your direct mail.
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An effective direct mail strategy is based on the synergy of multiple key elements working together to generate cost-effective response — not just one or two tactical pieces. Focus on only one — such as the format — at the expense of the rest, and you'll dramatically limit your response. Yes, direct mail formats are important and unique to the medium. They're also important and powerful enough to test.
Marketers are spending huge sums of money on marketing technology. Estimates of the size of the overall market begin around $30 billion and only go up from there. In fact, According to a recent Gartner CMO survey, marketers are spending more on tech than they are on marketing ad buys.
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S.1 By 2017, they will carry the bulk of the spending power. This guide will illustrate how brands can identify the diverse subsets of millennials and start gaining their loyalty now with relevant images.
Traditional marketing was generally a series of short-term campaigns. Today, content marketing is a long-term project. Content Marketing is a collection of ideas, strategies, and tactics. It includes the team, a set of business ideas, and various tactics. In this guide, we'll go through these to see how they're assembled together to create content.
Many people like the idea of technical SEO. If you could just add the right keyword to a page and suddenly rank #1, that’d be a great solution. This actually worked in the late-90s with AltaVista and other search engines. Today, it’s changed quite a bit.
Have you ever wondered how metadata affects search engine results and page performance? The rules have changed over the years as search engines have updated their algorithms. Meta keywords are a thing of the past, but title tags and meta descriptions remain as relevant as ever. Learn how metadata can help you better market your content.
Have you heard of the hub-and-spoke model of content marketing? It's the idea that a good marketing strategy begins with content creation on a website at the center, or hub, and other online platforms act as distribution channels. But where does that leave the customer? Learn about a revolutionary model that makes the customer the hub.
There's no doubt when it comes to doing online research, you're fast, accurate and very professional. But the direct mail you've been sending me the last year misses the mark. It's embarrassingly unprofessional and appears you don't know what you're doing. I'm guessing it's also ineffective. Google, if you're going to do direct mail, you need to understand what makes it tick.
Data and personalization is at the heart of any digital or print campaign. Customers demand relevance and your competitors are trying to give it to them, but the reality is they are not yet effective at it. Compu-Mail shows how understanding your customers and delivering relevant content and offers can be your strongest point of differentiation.
What's the best format for your direct mail campaign? Compu-Mail examined several popular mailing formats and unfolded the pros, cons, best uses, and stats on effectiveness for each.
Today’s financial marketers spend millions of dollars on collecting & maintaining customer data to help drive their business & marketing decisions. The question is how to use that data to impact the customer journey in a meaningful way. Compu-Mail looks at a few benefits of digging into the data you have already collected through customer activity.