In Target Marketing's annual “Media Usage Survey,” sent out in December 2016, marketers shared the media and technologies they're increasing and decreasing their marketing budgets for 2017. From the 725 respondents across 17 industries, Target Marketing gleaned substantial insights as to how the marketing world has been operating during the past year — and its trajectory for the year ahead.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
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Nobody wants to do it but it works. Learn new ways to to make your outbound prospecting more efficient.
5 Steps to Assembling an Email Funnel With Valuable Content.
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Find more emaill success by challenging these fallacies.
Using Technology to Get More Done in Less Time
Content marketing has come a long way. In a little over a decade, it’s evolved from a nascent marketing practice to a core marketing concern for companies that occupies serious attention and significant budgets. And while the awareness of the benefits of branded content has risen up the corporate food chain, branded content faces some…
Every few months, some article heralds the death of direct mail. Well, it hasn’t happened yet. And once you discover—once the world discovers—the new approach outlined in this ebook, direct is going to grow, big time.
In this day and age, multi-channel marketing is a must. Learn from iprintnmail.com on how to fully integrate you direct mail campaigns with one of the best social media platforms on the planet.
First, you've got to get your mailing opened and read. Next, you've got to communicate your offer in such a way that it's retained and used. And finally, your discount device has got to be as durable as it is memorable, so it doesn't disintegrate or get lost in the growing stack of stuff that's filling your customer's or prospect's wallet.
The UX Revolution: How Analytics are Powering a Revolution in Customer Understanding
Does it feel like you’re digging deep into your data and only finding random details on your customers? It can feel like being an archaeologist looking for Medieval insights and finding a 20th Century dump of random labels.