Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Drew James to contribute.

Tips and Tools

Give Mic-Dropping Presentations

We’ve all done it. Boring your audience to death is a real thing, and while it’s tempting to put your presentation all on a slide and just project that on a wall so people can read it and ask questions — that’s not going to win hearts and minds. We've got tips and tools to help you slay that presentation — not kill with boredom.

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Best Practices

How to Use Hot Spots to Direct Reader Eye Flow

A hot spot is where your eye goes first when you look at a postcard, outer envelope, catalog spread, direct mail letter, space ad, landing page or even an email. Most of us had our first experience with hot spots in elementary school when we looked for easy ways to study for tests. From this experience, we've trained ourselves to look for eye-grabbing design and copy elements.

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Tips and Tools

Little Details That Make a Big Difference

It's the little things that make a huge difference when it comes to delivering clicks, calls and visits to your store or website. When rolled into a powerful marketing message, even the smallest copy and design elements can help increase or squelch results. Your response depends on these details.

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