Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.

Have some good white papers or case studies? Contact Drew James to contribute.

White Papers

2017 Marketing Budget Trends

In Target Marketing's annual “Media Usage Survey,” sent out in December 2016, marketers shared the media and technologies they're increasing and decreasing their marketing budgets for 2017. From the 725 respondents across 17 industries, Target Marketing gleaned substantial insights as to how the marketing world has been operating during the past year — and its trajectory for the year ahead.

Learn More

Tips and Tools

How to Maximize the Value of Discount Devices

First, you've got to get your mailing opened and read. Next, you've got to communicate your offer in such a way that it's retained and used. And finally, your discount device has got to be as durable as it is memorable, so it doesn't disintegrate or get lost in the growing stack of stuff that's filling your customer's or prospect's wallet.

Learn More