Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
While personalization — the utilization of a person’s name or relevant information, including images, on a communication — is supposed to "capture the attention of the reader and hold that attention long enough to get the message delivered,” when poorly handled, personalization can be a big turn off.
Carolyn Goodman, managing partner for San Rafael, Calif.-based direct marketing company Goodman Marketing Partners, came up with an idea for a personalized T-shirt premium for her client: "It struck me as a marketer, ‘Oh my God, people love having their name on things!’”
Humor in cartoons is about truth and agreement, but cartoons offer truth in such an immediate and disarming way that they are an ideal involvement, engagement and persuasion device for direct marketers. If you don’t know what you’re doing, humor can be hazardous to your campaign. But follow these rules and your humor will be on the right track.