Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Drew James to contribute.

Tips and Tools

How to Maximize the Value of Discount Devices

First, you've got to get your mailing opened and read. Next, you've got to communicate your offer in such a way that it's retained and used. And finally, your discount device has got to be as durable as it is memorable, so it doesn't disintegrate or get lost in the growing stack of stuff that's filling your customer's or prospect's wallet.

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Tips and Tools

Call It a ‘Kit’ to Increase Mailing Success

Direct response writers are always on the prowl for words to make their marketing concepts more compelling and more effective in generating a click, a call or a store visit. A kit is comprehensive, complete and everything you need. Calling your product, offer or mail piece a kit makes your customer think differently about you and what you're offering.

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Tips and Tools

Selling Intangibles — More Than Meets the Eye

It was a blustery January morning when I mustered the courage to march into my creative director's office and ask him why he wasn't using a senior staff writer (like me) to write the copy for Fingerhut's new insurance program. I was bored with polyester pantsuits and burned out writing about cookware. I wanted a challenge. I wanted to write insurance copy.

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White Papers

How to Supercharge Your Direct Mail ROI

Are you missing out? More and more direct marketers are tapping a new, trending approach for layering already-successful direct mail print campaigns with complementary, non-print channels like social media. Learn how you can get more touches with your prospects without spending another penny on postage!

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