This white paper provides specific, actionable advice on how location-based marketing supports the creation of demand for cost effective, personalized communications campaigns that produce results.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
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Many people like the idea of technical SEO. If you could just add the right keyword to a page and suddenly rank #1, that’d be a great solution. This actually worked in the late-90s with AltaVista and other search engines. Today, it’s changed quite a bit.
Have you heard of the hub-and-spoke model of content marketing? It's the idea that a good marketing strategy begins with content creation on a website at the center, or hub, and other online platforms act as distribution channels. But where does that leave the customer? Learn about a revolutionary model that makes the customer the hub.
Today’s financial marketers spend millions of dollars on collecting & maintaining customer data to help drive their business & marketing decisions. The question is how to use that data to impact the customer journey in a meaningful way. Compu-Mail looks at a few benefits of digging into the data you have already collected through customer activity.
Today’s casino marketers spend millions of dollars on collecting & maintaining customer data to help drive their business & marketing decisions. The question is how to use that data to impact the customer journey in a meaningful way. Compu-Mail looks at a few benefits of digging into the data you have already collected through customer activity.
Healthcare marketers are focused on the challenging task of bringing together medical staff & administration to provide the best care possible for patients. Compu-Mail shows how to do this in a complex environment where new health consumer acquisition, current patient engagement, and a stellar patient experience continue to grow in importance.
For healthcare markets to excel, they need to identify ideal health consumers in their service areas, communicate with personalized impact, convert them into valuable patients, and nurture them into promoters of their service lines. Compu-Mail demonstrates how critical this is to growing a health system long-term.
Hospitals and health systems need growing stores of rich data and the resources necessary to leverage in order to grow. Compu-Mail shows that aggregating current patient care data with complete third party data to engage ideal patients and health consumers not only achieves – but outpaces – growth goals.
In today’s Big Data environment that places a premium on health consumer wants and experiences, health systems must aggregate oceans of information and turn them into actionable insights. Compu-Mail shows how to find the right health consumer for your health system and convert them into valuable patients and promoters of your service lines.
The highly memorable experiences that retailers have built around consumer preferences have resulted in demanding expectations from patients that their care experiences be similarly customized and memorable. Compu-Mail shows healthcare marketers how to best engage with patients as health consumers.
Data is what enables companies to keep in touch with customers. When marketers have disorganized databases, they lose the ability to communicate effectively. Bad data can lead to a number of problems that can damage marketing efforts and waste money. Download this whitepaper to learn ways to build a successful data infrastructure.
Display advertising has grown by leaps and bounds. As it surpasses TV budgets, display advertising is getting increasingly crowded. So how do you stand out against the competition? Download this guide to take the first step. We’ll share 10 secrets that will help launch your campaigns into conversion success.