Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Chris Lyons to contribute.

 

Mobile User Experience: The Road to Maturity

Mobile: six letters that have heralded ambitious prospects for e-tailers. As new strategy terms appear, so do the challenges in e-commerce. Although mobile users are increasingly connected all day long through their phones, they still remain attached to tablets and computers, making their journeys a bit more complicated.

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White Papers

Strike When Mobile Customers Engage

Mobile users are impatient and seek immediate fulfillment. If you fail to capture their attention with highly personalized and impeccably timed communication, the “mobile moment” will be lost forever and with it, the potential of building a loyal customer base. Learn how to use behavioral segmentation to track potential conversion opportunities in real time and trigger engagement that sees them all the way through.

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Tips and Tools

Beacons Help You Find Shoppers Ready to Buy

Marketers are discovering new ways to use beaconing, the proximity-based marketing tool that connects the digital and physical worlds. Although a comparative newcomer in marketing technology, beaconing has revolutionized when, where and how retailers, restaurateurs and other brick-and-mortar businesses reach their customers.

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App Builders So You Can Market to the Mobile World

Building a mobile app doesn’t have to be heavy lifting — there are programs out there for the drag-and-drop programmer all the way up to the guy making Java work. The following are tools to help marketers build these apps so you can serve up what your customer needs when your customer needs it.

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Tips and Tools

Capture Customers on the Go With Mobile Analytics Tools

You know your audience is moving. They’re online looking at your product, then float away, sometimes to return to your website. You can see in the numbers who is coming and when, but you’re not nailing down where they are in the buyer’s journey, and what’s resonating. So how, exactly, do you catch a moving target?

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