Marketers are discovering new ways to use beaconing, the proximity-based marketing tool that connects the digital and physical worlds. Although a comparative newcomer in marketing technology, beaconing has revolutionized when, where and how retailers, restaurateurs and other brick-and-mortar businesses reach their customers.
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Building a mobile app doesn’t have to be heavy lifting — there are programs out there for the drag-and-drop programmer all the way up to the guy making Java work. The following are tools to help marketers build these apps so you can serve up what your customer needs when your customer needs it.
You know your audience is moving. They’re online looking at your product, then float away, sometimes to return to your website. You can see in the numbers who is coming and when, but you’re not nailing down where they are in the buyer’s journey, and what’s resonating. So how, exactly, do you catch a moving target?
Something big is happening in the world of finance. Or rather, something small is happening.