The Leanplum research provides optimal sending times for mobile push notifications in markets around the world.
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Mobile: six letters that have heralded ambitious prospects for e-tailers. As new strategy terms appear, so do the challenges in e-commerce. Although mobile users are increasingly connected all day long through their phones, they still remain attached to tablets and computers, making their journeys a bit more complicated.
Mobile users are impatient and seek immediate fulfillment. If you fail to capture their attention with highly personalized and impeccably timed communication, the “mobile moment” will be lost forever and with it, the potential of building a loyal customer base. Learn how to use behavioral segmentation to track potential conversion opportunities in real time and trigger engagement that sees them all the way through.
Everyone wants to be mobile-first. Smart Insights noted at the end of 2016, that mobile use in the U.S. is at 51 percent and desktop is 42 percent. You need to be where your customers are. So how do you get there?
Marketers are discovering new ways to use beaconing, the proximity-based marketing tool that connects the digital and physical worlds. Although a comparative newcomer in marketing technology, beaconing has revolutionized when, where and how retailers, restaurateurs and other brick-and-mortar businesses reach their customers.
Building a mobile app doesn’t have to be heavy lifting — there are programs out there for the drag-and-drop programmer all the way up to the guy making Java work. The following are tools to help marketers build these apps so you can serve up what your customer needs when your customer needs it.
You know your audience is moving. They’re online looking at your product, then float away, sometimes to return to your website. You can see in the numbers who is coming and when, but you’re not nailing down where they are in the buyer’s journey, and what’s resonating. So how, exactly, do you catch a moving target?
The mobile app is where it’s at when it comes to future engagement with consumers. Yet companies looking to get into the mobile have a lot of challenges to overcome. Here are 5 mistakes to avoid making.
Something big is happening in the world of finance. Or rather, something small is happening.