Native advertising is ad content that fits with the look and feel of any content. “Look and feel” means style and colors, yes, but being truly “native” also recognizes how your ad appears, creatively-speaking. Rather than interrupt the viewer experience, native ads should blend in, and if done right, should also engage the viewer.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Have some good white papers or case studies? Contact Drew James to contribute.
Is the sign right? How do you get logos sent quickly and efficiently to all brand partners? Are all the staff in Nebraska getting the same training as the separate districts in Florida? There are tools to automate the process of marketing when you run a franchise operation.
Where we used to draw out flow charts on chalkboards for the team, there’s no guarantee the whole team will be physically in the same place or indeed, the same continent. Many marketers are turning to slide shows — decks, presentations, what have you — to help illustrate the problem, the process and the solution.
Marketers are discovering new ways to use beaconing, the proximity-based marketing tool that connects the digital and physical worlds. Although a comparative newcomer in marketing technology, beaconing has revolutionized when, where and how retailers, restaurateurs and other brick-and-mortar businesses reach their customers.
This sounds complicated, but you no longer need a serious computer coder to create graphics on the Web — while some programs give you flexibility to hard code for a website or a device, you can get started quickly with some really neat drag-and-drop packages.
Are you obsessed with data? Are you getting all you need out of your reports? With reports on customer data from social media, email, buying reports, inquiries on the website and data purchased from third parties … are you sure your data is clean? Or are you really comparing apples to oranges?
Marketing technology has evolved along with the whiteboard — there are tools that are blank canvases allowing you to quickly get ideas down. There are mind-mapping tools, drawing boards, even war room tools — ready for your ideas.
Welcome to the launch issue of “Marketing Innovators,” where we are starting conversations around engagement marketing. The time could not be better to reinvest and leverage engagement marketing that uses direct mail as a key piece of any marketing mix. Download to read about the state of engagement marketing, how to think differently, and how one printer broke through the digital wall.
While the secret recipe for Coca-Cola remains unknown, there are few secrets in direct marketing. Rather, the trick is to think like a great direct marketer. One of the things I’m going to attempt to do in this chapter is not just share my ideas or techniques with you, but also the thinking behind them.
Good reviews are nothing less than gold for a marketer. Even when traditional marketing fails to hit the mark perfectly, a good review from someone who actually uses and likes your product means everything.
With over 50 years of marketing experience under his belt, this checklist is hardwired into Denny Hatch's DNA. For the rest of us, his 83 points provide an invaluable manifesto for great marketing that gets results.
Automobile marketers have special challenges as they try to appeal to consumers with mindsets they've never seen before — social media savvy post-recessioners who don't trust pre-packaged, corporate messages.