Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Drew James to contribute.

Best Practices

The New Letter

When looking at a direct mail letter, does your eye stop at the top of the page and focus on the headline centered in the Johnson box, or move elsewhere? If, like most direct mail marketers, your biggest concern is achieving a good overall ROI against rising postage and production costs, testing a single letter element like a Johnson box may not be the first item on your agenda.

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White Papers

Total Retail's Top 100 Omnichannel Retailers

In its first ever ranking of 100 publicly traded retailers by their omnichannel capabilities, Total Retail, in conjunction with Radial, a leading omnichannel commerce technology and operations provider, offer a blueprint for brands on how to deliver the seamless, quick and enjoyable customer experiences that today’s digitally savvy consumers demand.

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Industry Sector Reports

Structured Data + Integrated CMS = Optimized Marketing

With an integrated content management system using structured data, retailers can more easily manage their marketing message, including updating product descriptions, product images, product pricing, web content (e.g., online catalogs, blog posts, videos) and advertisements (promotions, discounts, offers). This capability promotes brand consistency, eliminates unforced errors and gives retailers the flexibility to quickly make changes based upon factors such as product demand, inventory levels, weather, marketing promotions, among others.

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Tips and Tools

5 Ways to Use Deadlines to Super-Charge Response

If you aren't using deadlines online and offline, you should be. The fear of loss pushes a wishy-washy fence-sitter over the edge of indecision, creating clicks, calls and traffic to your website. Deadlines work whether they appear in direct mail, email or mobile media. In fact, tests show they almost guarantee a lift in response because they create urgency.

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White Papers

RFP Template for Website Redesign & CMS

This whitepaper and RFP template outlines the questions and steps you need to take for successfully selecting the right technology when considering redesigning your website. It covers the basis and applies for all industry types and sizes.

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White Papers

Buyers Guide: Marketing Automation Matrix

This guide looks beyond the selection process of Marketing Automation Solutions specifically for eCommerce and Retailers and examines a vendor’s total ability to deliver on the promise of the engagement, by rating Features, Ease-of-Use, Services, and Value.

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White Papers

Template for E-Commerce Website Redesign

This whitepaper and RFP template outlines the questions and steps you need to take for successfully selecting the right technology when considering redesigning your e-commerce website. It covers the basis and applies for all industry types and sizes.

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White Papers

Advanced Marketing Techniques

This guide looks beyond the selection process of Marketing Automation Solutions and examines a vendor’s total ability to deliver on the promise of the engagement, by rating Features, Ease-of-Use, Services, and Value.

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