Marketing departments are beholden to the bottom line — you are a big part of keeping the enterprise afloat. But when you’re spending on television and paying for a social media team, you have a a content team to feed inbound marketing and you’re employing other marketing tools, how do you justify the spend? The answer is attribution.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Have some good white papers or case studies? Contact Drew James to contribute.
Marketing technology vendors have developed some great, affordable and user-friendly tools that help you collect the kind of actionable intelligence that reveals when attendees check in to an event, show what booths they visit, which sessions they attend, and can even survey attendees directly to ask for feedback for next time.
Live streaming is a fantastic way for sales, marketing and CEOs to reach a wide audience in a snap, without breaking the bank. Quality streaming video is easy now, thanks to a sensational surge in readily available, platform-agnostic tools rising to facilitate today’s number one cog in the communications machine.
Native advertising is ad content that fits with the look and feel of any content. “Look and feel” means style and colors, yes, but being truly “native” also recognizes how your ad appears, creatively-speaking. Rather than interrupt the viewer experience, native ads should blend in, and if done right, should also engage the viewer.
Is the sign right? How do you get logos sent quickly and efficiently to all brand partners? Are all the staff in Nebraska getting the same training as the separate districts in Florida? There are tools to automate the process of marketing when you run a franchise operation.
Where we used to draw out flow charts on chalkboards for the team, there’s no guarantee the whole team will be physically in the same place or indeed, the same continent. Many marketers are turning to slide shows — decks, presentations, what have you — to help illustrate the problem, the process and the solution.
Marketers are discovering new ways to use beaconing, the proximity-based marketing tool that connects the digital and physical worlds. Although a comparative newcomer in marketing technology, beaconing has revolutionized when, where and how retailers, restaurateurs and other brick-and-mortar businesses reach their customers.
This sounds complicated, but you no longer need a serious computer coder to create graphics on the Web — while some programs give you flexibility to hard code for a website or a device, you can get started quickly with some really neat drag-and-drop packages.
Are you obsessed with data? Are you getting all you need out of your reports? With reports on customer data from social media, email, buying reports, inquiries on the website and data purchased from third parties … are you sure your data is clean? Or are you really comparing apples to oranges?
Marketing technology has evolved along with the whiteboard — there are tools that are blank canvases allowing you to quickly get ideas down. There are mind-mapping tools, drawing boards, even war room tools — ready for your ideas.
Welcome to the launch issue of “Marketing Innovators,” where we are starting conversations around engagement marketing. The time could not be better to reinvest and leverage engagement marketing that uses direct mail as a key piece of any marketing mix. Download to read about the state of engagement marketing, how to think differently, and how one printer broke through the digital wall.
While the secret recipe for Coca-Cola remains unknown, there are few secrets in direct marketing. Rather, the trick is to think like a great direct marketer. One of the things I’m going to attempt to do in this chapter is not just share my ideas or techniques with you, but also the thinking behind them.