You’ve seen them on Twitter, embedded in slide decks, on Facebook, on your phone. They’re a shorthand way of communicating a shared experience — they’re the GIFs that keep on giving. If you want to convey a message to engage a wide audience, but you’re not a professional-grade graphics guru, then quick and easy GIF makers are for you.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
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With help from these Integration-as-a-Service tools, you don’t have to be shackled to a computer all day long in order to maintain a strong social media presence. You may be able to knock it all out by breakfast.
The B-to-C marketer has a totally different customer than the B-to-B marketer. The decision makers are fewer, and the per-purchase amount is generally smaller than what a business will pay. Automation for the B-to-C marketer needs to be tailor-made for those businesses fulfilling needs on the spot — or customers will go somewhere else.
Live streaming is a fantastic way for sales, marketing and CEOs to reach a wide audience in a snap, without breaking the bank. Quality streaming video is easy now, thanks to a sensational surge in readily available, platform-agnostic tools rising to facilitate today’s number one cog in the communications machine.
You text mom, your kids, your significant other. What are you using for instant messaging both inside and outside your company? Are your sales teams messaging each other and external clients, using whatever app they happen to have? Is there a record of what they said? Do you need one?
Native advertising is ad content that fits with the look and feel of any content. “Look and feel” means style and colors, yes, but being truly “native” also recognizes how your ad appears, creatively-speaking. Rather than interrupt the viewer experience, native ads should blend in, and if done right, should also engage the viewer.
We’d all like to be all things to all customers, but even the most dogged marketer has to sleep sometime. We’ve rounded up tools that can learn your style, learn your messaging and learn your products. Match them up to your needs and find them learning your customers, too.
Is the sign right? How do you get logos sent quickly and efficiently to all brand partners? Are all the staff in Nebraska getting the same training as the separate districts in Florida? There are tools to automate the process of marketing when you run a franchise operation.
"Easy reading is damn hard writing," said American legend Nathaniel Hawthorne. If he didn't find it easy, and never found himself up against a web deadline, imagine if he wrote today. But here’s the secret to writing: No one has the secret. Don't you wish you could have someone reading over your shoulder, even if it is just to get you're and your right?
This sounds complicated, but you no longer need a serious computer coder to create graphics on the Web — while some programs give you flexibility to hard code for a website or a device, you can get started quickly with some really neat drag-and-drop packages.
Are you obsessed with data? Are you getting all you need out of your reports? With reports on customer data from social media, email, buying reports, inquiries on the website and data purchased from third parties … are you sure your data is clean? Or are you really comparing apples to oranges?
What if you’ve set up you’ve set up the business, you’ve got a product, a service, you’ve trained the staff and you’re up and running and … you’re told you stink. Actually, you won’t be told you stink to your face. You’ll be told you stink via Amazon reviews. Or, you’ll be told you’re horrible via Yelp, or another review platform. What to do?