Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


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Tips and Tools

The GIFs That Keep on Giving

You’ve seen them on Twitter, embedded in slide decks, on Facebook, on your phone. They’re a shorthand way of communicating a shared experience — they’re the GIFs that keep on giving. If you want to convey a message to engage a wide audience, but you’re not a professional-grade graphics guru, then quick and easy GIF makers are for you.

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Tips and Tools

B-to-C Marketing Now Made Easier With Automation

The B-to-C marketer has a totally different customer than the B-to-B marketer. The decision makers are fewer, and the per-purchase amount is generally smaller than what a business will pay. Automation for the B-to-C marketer needs to be tailor-made for those businesses fulfilling needs on the spot — or customers will go somewhere else.

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Tips and Tools

Live Stream Events Like a Boss

Live streaming is a fantastic way for sales, marketing and CEOs to reach a wide audience in a snap, without breaking the bank. Quality streaming video is easy now, thanks to a sensational surge in readily available, platform-agnostic tools rising to facilitate today’s number one cog in the communications machine.

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Tips and Tools

IM Tools to Keep Everyone Talking to Marketing

You text mom, your kids, your significant other. What are you using for instant messaging both inside and outside your company? Are your sales teams messaging each other and external clients, using whatever app they happen to have? Is there a record of what they said? Do you need one?

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Tips and Tools

Picking the Right Tool for Native Advertising

Native advertising is ad content that fits with the look and feel of any content. “Look and feel” means style and colors, yes, but being truly “native” also recognizes how your ad appears, creatively-speaking. Rather than interrupt the viewer experience, native ads should blend in, and if done right, should also engage the viewer.

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Tips and Tools

7 Marketing Tools Franchises Need

Is the sign right? How do you get logos sent quickly and efficiently to all brand partners? Are all the staff in Nebraska getting the same training as the separate districts in Florida? There are tools to automate the process of marketing when you run a franchise operation.

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Tips and Tools

Proofreading Tools for Today's SEO-Friendly Writer

"Easy reading is damn hard writing," said American legend Nathaniel Hawthorne. If he didn't find it easy, and never found himself up against a web deadline, imagine if he wrote today. But here’s the secret to writing: No one has the secret. Don't you wish you could have someone reading over your shoulder, even if it is just to get you're and your right?

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Infographic Tools Anyone Can Use

This sounds complicated, but you no longer need a serious computer coder to create graphics on the Web — while some programs give you flexibility to hard code for a website or a device, you can get started quickly with some really neat drag-and-drop packages.

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Tips and Tools

Get Complaints Before They Get You

What if you’ve set up you’ve set up the business, you’ve got a product, a service, you’ve trained the staff and you’re up and running and … you’re told you stink. Actually, you won’t be told you stink to your face. You’ll be told you stink via Amazon reviews. Or, you’ll be told you’re horrible via Yelp, or another review platform. What to do?

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