Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Drew James to contribute.

White Papers

Word of Mouth Marketing Like You're Olivia Pope

“Everyone has secrets … and Olivia Pope has dedicated her life to protecting and defending the public images of the nation's elite by keeping those secrets under wraps.” How do the elite of Washington find her? They just know. They’ve learned by word of mouth that Ms. Pope is the one person who stands between them, and the doom of their own making.

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Best Practices

Dashboards for When Marketing Storytelling Needs to Soar

At their core, marketers are storytellers. You’re not selling the pen, you’re getting the customer to buy into the story of why they need a pen. Here are six tools to make sure your marketing dashboard is telling you everything you need to know! What doesn’t always work in those stories are numbers. Here's how to make them part of your story.

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White Papers

Marketing Innovators - Fall 2016

Welcome to the launch issue of “Marketing Innovators,” where we are starting conversations around engagement marketing. The time could not be better to reinvest and leverage engagement marketing that uses direct mail as a key piece of any marketing mix. Download to read about the state of engagement marketing, how to think differently, and how one printer broke through the digital wall.

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5 Tips to Generate Sales Fast

With the economy far from full recovery, it’s a challenging time to generate sales. So if you’re looking for a reliable way to bring in revenue, the best place to start is by contacting your best customers. Here are a few ideas and approaches.

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Industry Sector Reports

The CabinetM Top Shelf: Data Visualization

Visual analytics is the process of figuring out trends, patterns and relationships in the data available, and determining what the customer will do next. Is there a correlation between visits to your store and trending social media? Data visualization makes it easy for those with a marketing — not tech — background to get that info.

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