You text mom, your kids, your significant other. What are you using for instant messaging both inside and outside your company? Are your sales teams messaging each other and external clients, using whatever app they happen to have? Is there a record of what they said? Do you need one?
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Have some good white papers or case studies? Contact Drew James to contribute.
“Everyone has secrets … and Olivia Pope has dedicated her life to protecting and defending the public images of the nation's elite by keeping those secrets under wraps.” How do the elite of Washington find her? They just know. They’ve learned by word of mouth that Ms. Pope is the one person who stands between them, and the doom of their own making.
At their core, marketers are storytellers. You’re not selling the pen, you’re getting the customer to buy into the story of why they need a pen. Here are six tools to make sure your marketing dashboard is telling you everything you need to know! What doesn’t always work in those stories are numbers. Here's how to make them part of your story.
Welcome to the launch issue of “Marketing Innovators,” where we are starting conversations around engagement marketing. The time could not be better to reinvest and leverage engagement marketing that uses direct mail as a key piece of any marketing mix. Download to read about the state of engagement marketing, how to think differently, and how one printer broke through the digital wall.
With the economy far from full recovery, it’s a challenging time to generate sales. So if you’re looking for a reliable way to bring in revenue, the best place to start is by contacting your best customers. Here are a few ideas and approaches.
You've gotten the team pumped, they're all wearing company shirts and they're on a plane to the next trade show. How are you going to make it so your team can stand out, capture hot leads and make the cost of those plane tickets to the show worth it?
Analytics Tools To Do The Work For You So Can Hit Pool
These Tools Won’t Keep You Guessing About What Customer Wants.
You've read up on Search Engine Optimization. You've checked to see how customers find you on the web and made your content reflect that reality. ... But are you doing as well as your competitors? Where Do You Land In The Race For Customers?
Visual analytics is the process of figuring out trends, patterns and relationships in the data available, and determining what the customer will do next. Is there a correlation between visits to your store and trending social media? Data visualization makes it easy for those with a marketing — not tech — background to get that info.