Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.

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White Papers

Behavioral Segmentation for Hyper-Targeted Mobile Engagement

Mobile users are impatient and seek immediate fulfillment. If you fail to capture their attention with highly personalized and impeccably timed communication, the “mobile moment” will be lost forever and with it, the potential of building a loyal customer base. Behavioral segmentation helps you avoid that common pitfall, making your brand the brand of choice.

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Tips and Tools

The CabinetM Top Shelf: 6 Lead Scoring Tools

As you well know, not all leads are created equal. But, when you are overwhelmed with leads, how can you quickly tell the difference between an "A" lead and a dud? Luckily, there are lead-scoring tools that can help you sort out the tire-kickers from your hot prospects. Check it all out here.

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