This whitepaper outlines 5 steps and best practices for e-tailers to increase their bottom line. These include abandoned carts, pricing, targeted promotions and more. It covers the basis and applies for all industry types & sizes.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Have some good white papers or case studies? Contact Drew James to contribute.
This guide outlines 5 tactics and best practices for e-tailers to increase their bottom line and recover up to 60% of lost revenue. It covers the basis and applies for all industry types & sizes.
This whitepaper outlines 4 steps and best practices to increase their bottom line with marketing automation. These include aligning sales and marketing, actionable insights and more. It covers the basis and applies for all industry types & sizes.
Online retailer Adore Me uses Optimove’s Customer Marketing Cloud to automate personalized messaging, increasing revenues and order volumes.
What are the benefits of post-funnel marketing? And what are the challenges for implementing an efficient customer marketing strategy?
The online retail industry is in transition. New brands, some of them operating exclusively online, are gaining ground on traditional brands. Rapid growth is a signal to start transferring budgets from acquisition marketing to retention marketing. It’s time for fashion retailers to up the ante on their CRM and customer retention efforts.
Nobody wants to do it but it works. Learn new ways to to make your outbound prospecting more efficient.
Using Technology to Get More Done in Less Time
This means that in today's media-rich world with readers strapped for time and bombarded with marketing communications, wordsmithing alone probably won't get our messages opened and read. We've got to understand how to deliver the message at the right time and in the right place.
It was a blustery January morning when I mustered the courage to march into my creative director's office and ask him why he wasn't using a senior staff writer (like me) to write the copy for Fingerhut's new insurance program. I was bored with polyester pantsuits and burned out writing about cookware. I wanted a challenge. I wanted to write insurance copy.
Whether you're a writer, creative director or approving manager, here are some of the "little things" to look for and add to marketing messages to hook the interest of prospects. (These tips work across all channels selling both tangibles and intangibles to consumers and B-to-B customers.)
Learn how Subway Restaurants used Wi-Fi marketing to nearly double the visit frequency of guests that accessed their guest Wi-Fi.