Traditional marketing was generally a series of short-term campaigns. Today, content marketing is a long-term project. Content Marketing is a collection of ideas, strategies, and tactics. It includes the team, a set of business ideas, and various tactics. In this guide, we'll go through these to see how they're assembled together to create content.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Have some good white papers or case studies? Contact Chris Lyons to contribute.
This case study outlines the UPS Store’s challenge providing their 4000+ franchisees with robust commerce and websites with individual personalization.
This whitepaper outlines 4 steps and best practices to increase their bottom line with marketing automation. These include aligning sales and marketing, actionable insights and more. It covers the basis and applies for all industry types & sizes.
Translation management systems (TMS) are smart language processing platforms that can automatically translate your website, tech manuals, marketing materials and a range of other internal and customer-facing content. Check out the following seven tools to see if one can help you.