Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.

Have some good white papers or case studies? Contact Drew James to contribute.

White Papers

The Power of the Newsletter (or E-newsletter)

A newsletter can be a great direct marketing tool for promoting your product or service. It allows you to define your image, boost your business and maybe even do some selling. But depending on which newsletter specialist you talk to, you'd be advised that only from one-tenth to one-third of it may be geared toward promotion.

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