The team wants to hit “launch” on an email campaign, and you’re the one with the bad news: Not enough leads. Email appending programs can be your salvation, but they’re not all alike.
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A newsletter can be a great direct marketing tool for promoting your product or service. It allows you to define your image, boost your business and maybe even do some selling. But depending on which newsletter specialist you talk to, you'd be advised that only from one-tenth to one-third of it may be geared toward promotion.
When you have massive email lists you’re using to send out valuable collateral, it can get very frustrating when you receive a pile of bounce backs. How can you send those emails with confidence? Here are six that will keep your emails flowing, and your sender reputation intact.