Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Drew James to contribute.

White Papers

Total Retail's Top 100 Omnichannel Retailers

In its first ever ranking of 100 publicly traded retailers by their omnichannel capabilities, Total Retail, in conjunction with Radial, a leading omnichannel commerce technology and operations provider, offer a blueprint for brands on how to deliver the seamless, quick and enjoyable customer experiences that today’s digitally savvy consumers demand.

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White Papers

2017 Consumer Digital Usage and Behavior Study

In our second year of the Consumer Digital Usage and Behavior Study, we return to the conversation with new data and insights into how consumers interact with and think about the email messages they receive. This year, we also asked in-depth questions around how consumers think about privacy and security.

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Tips and Tools

3 Basic Rules (and More Tools) for Ad Management

For a marketer, a day at the office can easily be spent in day-to-day tasks, getting ad collateral online, tracking user visits, tweaking ads, optimizing and analyzing performance. You may know this to be true, but how do you do it automatically? How do you pick a tool to get you managing online ads like it's 2017?

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Tips and Tools

Take Aim With Retargeting Tools

You’ve got the fabulous product, you’ve got the e-commerce site up, you’re getting traffic and you’ve got some traction. Wouldn’t it be great to make sure the folks who check out your website come back? Check out these tools to make it happen.

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